Choose your Size
In stock | Usually dispatched within 24 hours
Complimentary Gift
New Season Selects Goody 2026 (worth over €305)
Delivery cost varies by country. See yours at checkout.
Frequently Bought Together
OUAI Medium Hair Shampoo 300ml
31.60€
Product Description
Finding the middle ground between healthy and happy tresses, the Medium Hair Shampoo (300ml) cleanses , hydrates and summons shine.
Laying the foundation for stronger locks, this formula is infused with hydrolysed keratin (AKA the ideal pairing for heat-damaged hair) and kumquat fruit extract, which helps to return tired tresses to their former, glossy glory. Plus, a moisturising blend of babassu and coconut oils will bring hair bright up to date. Oh, and fans of the brand's Mercer Street fragrance will be pleased to hear that it makes an appearance here too: think zesty orange and Italian lemon happily married with floral notes of peony, magnolia, and jasmine. A complete refresh for your strands and senses... we're obsessed.
Thoroughly wet your hair from root to tip with lukewarm water. Squeeze out any excess moisture and lather the product in your palms before massaging into wet hair, paying extra attention around your roots and scalp. Rinse thoroughly.
Founded in 2016 by stylist to the stars Jen Atkins, OUAI (that's pronounced 'way') translates to 'yes'. Encouraging you to say yes to letting go of unrealistic expectations and embracing imperfections, the brand offers an alternative to the one-size-fits-all approach to hair care. Discover the Medium Hair Shampoo (300ml), a nourishing formula that will transform dreams of healthy, hydrated locks into reality...
Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Cocamide Mipa, Glycol Distearate, Parfum (Fragrance), Amodimethicone, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Glycerin, Citrus Japonica Fruit Extract, Panthenol, Hydrolyzed Keratin, Polyquaternium-7, Orbignya Oleifera Seed Oil, Cocos Nucifera (Coconut) Oil, Peg-150 Distearate, Sodium Lauroyl Glycinate, Cetrimonium Chloride (Anti-Static Agent/Agent Antistatique), C11-15 Pareth-7, Laureth-9, Trideceth-12, Cocoglucosides Hydroxypropyltrimonium Chloride, Acrylates Copolymer, Tocopherol, Peg-200 Hydrogenated Glyceryl Palmate, Peg-7 Glyceryl Cocoate, Disodium Edta, Citric Acid, Sodium Chloride, Sodium Hydroxide, Tetrasodium Edta, Phenoxyethanol, Sodium Benzoate, Potassium Sorbate, Benzyl Alcohol, Benzyl Salicylate, Limonene, Hexyl Cinnamal, Ci 15985 (Yellow 6).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Other Customers Bought
Customer Reviews
5 stars rating 40 reviews
4 stars rating 10 reviews
3 stars rating 8 reviews
2 stars rating 3 reviews
1 stars rating 0 reviews
Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Light shampoo
Very nice, light smell, washes my hair nicely
by Alesja Verified Purchase
Was this helpful?
smells like heaven and soft like a cloud
love how soft and smelling greatly my hair are after using this product
by Agi Verified Purchase
Was this helpful?
Very good
Works very well one my dry hair and smells nice too!
by Sara Verified Purchase
Was this helpful?
Great!
I think I still prefer the Detox one and the one for Thick hair but this is also really great for my hair!
by Elis Verified Purchase
Was this helpful?
Granny smell
Texture is great, as is the experience of washing your hair. A little goes a long way. I just can’t get over the smell! For me it smells like an older lady with blue perm. You’d think performance is the most important, but this shampoo lingers and leaves me with ‘granny’ smelling hair for days. Which is a plus if you love the smell, ofcourse. So performance is great, but the smell is not.
by Chichi Verified Purchase
Was this helpful?
Great shampoo for sensitive scalp
I love that this shampoo get the job done without streaping my scalp. I have almost no scalp irritations since using it, but my hair is clean and not greasy the next day
by Marie Verified Purchase
Was this helpful?
Love it
It really helps with frizzy hair, plus the accent is so good!!
by Ines Verified Purchase
Was this helpful?
Love it!
I love this shampoo, it smells amazing and my hair feels super clean after using it. It’s a bit pricey, but it does an amazing job!
by Lucia Verified Purchase
Was this helpful?
Help with fizzy hair.
My hair is a bit dry and this shampoo definetly help to hydrate and smooth it. Love the smell.
by Dominika
Was this helpful?
Smells amazing
Smells delicious I actually buy it for the scent
by Zoe Verified Purchase
Was this helpful?
OUAI Medium Hair Shampoo 300ml