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Founded in 2016 by stylist to the stars Jen Atkins, OUAI (that's pronounced 'way') translates to 'yes'. Encouraging you to say yes to letting go of unrealistic expectations and embracing imperfections, the brand offers an alternative to the one-size-fits-all approach to hair care. Ready to meet the latest addition to your hair care routine? Enter: the Hair Oil (45ml). This multitasking marvel not only smooths flyaways and split ends, but protects strands from colour fade, heat and UV damage.
Whether you're seeking straight strands or a slicked back bun, OUAI's Hair Oil (45ml) smooths and protects your tresses.
Ultra-hydrating and divinely scented, this floral-infused formula softens, shines and strengthens your strands. How? It's bursting with African galanga to help boost hair health, while a blend of ama oil and Asian borage oils form a protective layer over lengths. Not only does this mean your tresses are protected against UV damage, heat and pollution, but you can expect an ultra-sleek, high gloss finish with minimal flyaways or split ends. What more could you ask for?
Cyclopentasiloxane, Dimethicone, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Isododecane, Hydrogenated Ethylhexyl Olivate, C12-15 Alkyl Benzoate, Phenyl Trimethicone, Simmondsia Chinensis (Jojoba) Seed Oil, Dimethiconol, Jojoba Esters, Butyrospermum Parkii (Shea) Butter, Helianthus Annuus (Sunflower) Seed Oil, Oryza Sativa (Rice) Bran Oil, Adansonia Digitata Seed Oil, Borago Officinalis Seed Oil, Crambe Abyssinica Seed Oil, Glycine Soja (Soybean) Oil, Passiflora Edulis Seed Oil, Moringa Oleifera Seed Oil, Coconut Alkanes, Kaempferia Galanga Root Extract, Helianthus Annuus (Sunflower) Extract, Amaranthus Caudatus Seed Extract, Oryza Sativa (Rice) Bran Extract, Daucus Carota Sativa (Carrot) Root Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Tocopherol, Coco-Caprylate/Caprate,Ethylhexyl Methoxycinnamate, Polysilicone-15, Diisostearyl Malate, Hydrogenated Olive Oil Unsaponifiables, Beta-Carotene, Bht, Citric Acid, Benzoic Acid, Phenoxyethanol, Fragrance (Parfum), Benzyl Benzoate, Citronellol, Benzyl Salicylate, Linalool, Hydroxycitronellal, Hexyl Cinnamal, Geraniol.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Apply to wet or dry hair, concentrating on the mid-lengths and ends. Start with one pump warming it into your hands before applying.
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Customer Reviews
5 stars rating 101 reviews
4 stars rating 39 reviews
3 stars rating 12 reviews
2 stars rating 3 reviews
1 stars rating 5 reviews
Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Lightweight
non greasy, smells like jasmine, leaves hair hydrated without weighing it down. Perfect for fine hair
by B Verified Purchase
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Lightweight
I have very hair and because of that alot of hair oils are to heavy on my hair. But this one hydrates without weighing my hair down.
by Bea Verified Purchase
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non greasy
non greasy, smells like jasmine, leaves hair shiny and smooth
by yanan Verified Purchase
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Love the smell
Not to greasy, but makes my hair looks healthier, and the smell don’t linger too much
by Shadow Verified Purchase
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Ouai
I really like this Ouai hair oil. While there are better oils out there, this one smells amazing and isn’t heavy at all. It leaves my hair soft and shiny without weighing it down,
by M
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the best fair oil!
my favorite fair oil ever! Since I tried it first time I will never use any other hair oil. Smells amazing, leaves my hair smooth and glossy. I use it on dry hair just to add them shine and on wet hair as a heat protector.
by az Verified Purchase
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Smells lovely
Great scent but leaves my fine hair weighted down.
by Jenni
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Nice but too heavy for fine hair
The scent is nice, but I have very fine hair. When I put even the smallest drop of this on my ends it feels kind of oily. I do like to use it pre shampoo
by LD Verified Purchase
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Smells nice
The hairoil smells nice and leaves my hair feeling soft. I do think there are better hairoils on the market for a better price.
by Lynn Verified Purchase
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favourite hair oil
My favorite hair oil. Doesn't weigh down my hair and smells great. I've already repurchased it a couple of times. My hair is definitely becoming healthier since I started using it.
by hanna Verified Purchase
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