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With community and self-expression at the heart of every product, Milk Makeup transforms skin-loving ingredients into effective formulas. Born out of Milk Studios (a creative hub in downtown New York) the brand dreams up beauty essentials that are easy to use, multi-functional and encourage creativity. Meet the Hydro Grip Primer (45ml), a multitasking base staple that hydrates skin *and* locks in your look for the long run.
Milk Makeup's Hydro Grip Primer (45ml) boasts a silky gel formula that gives your look real staying power while remaining invisible against the skin.
This green-tinted primer glides on smoothly to form a layer that locks make up in place for up to 12 hours while granting a natural, dewy finish. Our favourite part? The formula is enriched with nourishing aloe water, hyaluronic acid, niacinamide *and* blue agave extract (hello hydration...) to deliver good-to-skin benefits at the same time. If you want our review, we think this make up multitasker has us in its clutches for good...
Aloe Barbadensis Leaf Water, Water (Aqua, Eau), Glycerin, PEG-150 Distearate, Alcohol Denat., Polyglyceryl-10 Eicosanedioate/Tetradecanedioate, Diglycerin, PVP, Benzyl Alcohol, Sorbitol, Pullulan, Inositol, Betaine, Carbomer, Maltose, Xylitol, Sodium Hydroxide, Sodium Benzoate, Potassium Sorbate, Sodium Phytate, Benzophenone-4, Dehydroacetic Acid, Phenoxyethanol, Agave Tequilana Stem Extract, Sodium Hyaluronate, Niacinamide, Propylene Glycol, Panthenol, Vegetable Amino Acids, Cannabis Sativa (Hemp) Seed Extract, Opuntia Ficus-Indica Flower Extract, Prunus Avium Flower Extract, Citric Acid, Benzoic Acid, Yellow 5 (CI 19140), Blue 1 (CI 42090), Red 33 (CI 17200)
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Pump 1-2 shot(s) of primer on the back of your hand. Blend a thin layer onto clean skin before make up application. Allow formula one minute to fully absorb to activate grip for all-day hold. Layer foundation and other make up on top for smoother application that lasts all day, or wear alone for fresh-faced, glassy skin.
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Customer Reviews
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4 stars rating 121 reviews
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Top Customer Reviews
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The best combination!
Milk Makeup is a rare breed in that they are cool and hip (unlike me for using words like 'cool' and 'hip') with really fun, travel-friendly packaging, AND the products are of spectacularly good quality. I'm talking as good as the luxe brands. This, their latest launch is a case in point. This is the best Primer I have ever used (for my 40 year old, dry skin) and the lack of silicone stops it and the make up on top of it straying into my smile lines through the day. It's hydrating and acts like an under-carpet to makeup, smoothing the lumps of the planks beneath :) It also makes my foundation stay on like spray paint. I am really in love with this brand, if you have older skin don't make the mistake of leaving this joy for your daughters. I highly recommend this for all makeup wearers who don't have time for touch-ups, it's bloody brilliant!
by Alexia Inge - Co-founder Cult Beauty
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Holy Grail status in ONE day!
I ordered this yesterday morning when it came online, all the blurb screamed that it would be just what I wanted. Cult Beauty delivered today although I didn't request next day delivery which is really impressive. The hype was right. I quickly cleansed half my face and set to applying this and my foundation. It is amazing on my normal-dry skin.Smooth and hydrating but not sticky. My foundation went over the top like an absolute dream and I used far less of it than usual. Dewy, glowy skin but not greasy which is what I need for my tired skin, it didn't crease and I didn't need to set with powder. It's amazing and I can't wait to put it on again tomorrow. Massive amount for the price, fresh scent but not like it's fragranced more like it's the ingredients. This has already replaced my other HG primer which was a lot more expensive for the same amount. LOVE IT !
by Beauty Hoarder
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