From celebrity coiffeuse Jen Atkin – responsible for maintaining the manes of Klan Kardashian, Gigi Hadid and Gwen Stefani (to name a few) – OUAI’s range of hair cleansers all share the same signature scent, OUAI #1; a luxurious blend of Italian lemon, Turkish rose, jasmine, iris, lily and white musk. With an ultra-thick, indulgent texture (you only need the tiniest amount to create a great lather), this stars ‘OUAI Smart Technology’ – a cocktail of nourishing ingredients including amino acids, tamarind seed, keratin, ama oil, hibiscus and jasmine to fortify strands, enhance moisture levels, repair and protect from humidity. And the gorgeous bottles make an ultra-chic addition to your bathroom cabinet. Just say ‘Ouai’.

Lather up, then rinse. Follow with your favourite OUAI conditioner.

Enhance shine and fight frizz with this sleekening formula. Ideal for curly girls or those whose hair is flyaway, OUAI’s Smooth Shampoo creates enviable definition – separating corkscrews and tousling waves – to leave lengths ultra-glossy with beautiful bounce.

Aqua (Water, Eau), Sodium Cocoyl Isethionate, Disodium Laureth Sulfosuccinate, Sodium Lauryl Sulfoacetate, Cocamide MEA, Cocamidopropyl Hydroxysultaine, Sodium Lauroyl Sarcosinate, PEG-7 Glyceryl Cocoate, Acrylates Copolymer, Cocos Nucifera (Coconut) Water, Glycerin, Panthenol, Phyllostachis Bambusoides Juice, Tamarindus Indica Seed Gum, Daucus Carota Sativa (Carrot) Root Extract, Hydrolyzed Hibiscus Esculentus Extract, Jasminum Officinale (Jasmine) Flower Extract, Nasturtium Officinale Extract, Helianthus Annuus (Sunflower) Seed Extract, Zingiber Officinale (Ginger) Root Extract, Moringa Oleifera Seed Extract, Hydrolyzed Linseed Extract, Pisum Sativum (Pea) Extract, Cynara Scolymus (Artichoke) Leaf Extract, Alanine, Arginine, Glycine, Histidine, Isoleucine, Phenylalanine, Proline, Serine, Threonine, Valine, Aspartic Acid, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Hydrolyzed Rice Protein, Hydrolyzed Corn Protein, Hydrolyzed Yeast Protein, Oryza Sativa (Rice) Bran Oil, Rice Oil Glycereth-8 Esters, Jojoba Oil Glycereth-8 Esters, Coconut Oil Glycereth-8 Esters, Ethylhexylglycerin, Propanediol, Dimethicone, Amodimethicone, Cyclopentasiloxane, Dimethiconol, Divinyldimethicone/Dimethicone Copolymer, Decyl Glucoside, Lauryl Glucoside, Polyglyceryl-3 Laurate, Glycol Disterate, Parfum (Fragrance), Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Cystine Bis-PG-Propyl Silanetriol, Sodium PCA, PCA, Polyquaternium-7, Diisostearyl Malate, Laureth-23, Laureth-4, Trideceth-12, C12-13 Pareth-23, C12-13 Pareth-3, Cetrimonium Chloride, Polysilicone-15, Leuconostoc/Radish Root Ferment Filtrate, Sodium Lactate, Pentylene Glycol, Guar Hydroxypropyltrimonium Chloride, Disodium EDTA, Citric Acid, Potassium Hydroxide, Disteareth-75 IPDI, BHT, Phenoxyethanol, Chlorphenesin, Potassium Sorbate, Sodium Benzoate, Benzyl Alcohol, Benzyl Salicylate, Hexyl Cinnamal.

For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.