From celebrity coiffeuse Jen Atkin – responsible for maintaining the manes of Klan Kardashian, Gigi Hadid and Gwen Stefani (to name a few) – OUAI’s Finishing Crème is enriched with the brand’s signature ‘Smart Technology’; a cocktail of nourishing ingredients including amino acids, tamarind seed, keratin, ama oil, hibiscus and jasmine to strengthen, enhance moisture levels, repair and protect from humidity. The ultimate finishing touch to your style, this creates definition and an artfully ‘undone’ aesthetic (think: model off-duty), while creating a shield between strands and the damaging effects of UV rays, pollutants and hot irons. It’s also incredibly scented, not to mention infinitely Instagrammable. A très, très chic addition to your hair care arsenal…

Apply a 10p size amount to ends after blowout for model off duty look.

Jen's Tip: Work a little dab through dry strands for super-soft shine and light separation.

Like lotion for your locks, OUAI’s Finishing Crème grants much-needed moisture and protects from the harmful effects of heat-styling. Perfect for achieving that enviable ‘lived in’ look, just rake a small amount through lengths to create separation and a light-reflective shine.

Aqua (Water, Eau), Dimethicone, Glyceryl Stearate, PEG-100 Stearate, Propanediol, Propanediol Dicaprylate/Caprate, Cetearyl Alcohol, Cetyl Alcohol, Ammonium Acryloyldimethyltaurate/VP Copolymer, Hydrogenated Ethylhexyl Olivate, Butyrospermum Parkii (Shea) Butter, Jojoba Esters, Oryza Sativa (Rice) Bran Oil, Cocos Nucifera (Coconut) Water, Panthenol, Glycerin, Tocopherol, Phyllostachis Bambusoides Juice, Tamarindus Indica Seed Gum, Daucus Carota Sativa (Carrot) Root Extract, Hydrolyzed Hibiscus Esculentus Extract, Jasminum Officinale (Jasmine) Flower Extract, Nasturtium Officinale Extract, Helianthus Annuus (Sunflower) Seed Extract, Helianthus Annuus (Sunflower) Extract, Zingiber Officinale (Ginger) Root Extract, Amaranthus Caudatus Seed Extract, Moringa Oleifera Seed Extract, Hydrolyzed Linseed Extract, Pisum Sativum (Pea) Extract, Cynara Scolymus (Artichoke) Leaf Extract, Oryza Sativa (Rice) Bran Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Alanine, Arginine, Glycine, Histidine, Isoleucine, Phenylalanine, Proline, Serine, Threonine, Valine, Aspartic Acid, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Hydrolyzed Rice Protein, Hydrolyzed Corn Protein, Hydrolyzed Yeast Protein, Hydrogenated Olive Oil Unsaponifiables, Ethylhexylglycerin, Propanediol, PEG-8 Beeswax, Bis-Cetearyl Amodimethicone, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Cystine Bis-PG-Propyl Silanetriol, Steareth-21, C32-36 Isoalkyl Stearate, Stearyl Behenate, Behenyl Alcohol, Ceteareth-25, Ceteareth-7, Polyglyceryl-3 Stearate, PPG-26-Buteth-26, Polyquaternium-11, Parfum (Fragrance), Sodium PCA, PCA, Diisostearyl Malate, Bis-Diglyceryl Polyacyladipate-2, Ethylhexyl Methoxycinnamate, Ethylhexyl Salicylate, Butyl Methoxydibenzoylmethane, Polysilicone-15, Leuconostoc/Radish Root Ferment Filtrate, Phytic Acid, Sodium Lactate, Polysorbate 60, PEG-40 Hydrogenated Castor Oil, Pentylene Glycol, Hydroxyethylcellulose, Citric Acid, Aminomethyl Propanol, BHT, Caprylyl Glycol, Phenoxyethanol, Chlorphenesin, Benzoic Acid, Benzyl Alcohol, Sorbic Acid, Sodium Benzoate, Benzyl Benzoate, Benzyl Salicylate, Hexyl Cinnamal, Methyl 2-Octynoate, Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde, Citronellol, Hydroxycitronellal.

This product has been reformulated and does not contain Butylphenyl Methylpropional.