To craft their Curl Crème - Fragranced, the minds behind OUAI Haircare turned to the most knowledgable, discerning people they know: their very own curly-haired community. That's right, this luscious blend was co-created with 150 members of their community and faced over a year of testing before they were sure it was worthy of touching your curls...

This does-it-all styling cream is brimming with conditioning plant oils that add definition, shine and impressive hydration to parched coils, curls and ringlets. It's unique consistency first goes on like a cream before melting into your hair with the swiftness of an oil; speaking of which, at the heart of the formula is a frizz-smoothing duo of chia and linseed oils that emphasise the shape of your curls as well as protecting them against humidity. Coconut oil then floods your hair with hydration and helps to seal damaged cuticles, while babassu oil softens and enhances shine. The finishing touch is an infusion of the brand's fan-favourite North Bondi scent: a bergamot and lemon blend that's simply bewitching. As for what's not included, this vegan cream is free from silicones, SLS, parabens, phthalates and gluten. Psst, the tube is also made out of sugarcane plastic, making it 100% recyclable!

On wet hair:

To prevent breakage, section and detangle your hair using a wide-tooth comb (stay away from bristle brushes because they can disrupt your curl pattern)

Start with a dime-size amount of Curl Crème and evenly distribute it with your fingers (it’s super creamy and melts into your curls like an oil)

Comb through each section using your fingers to ensure Curl Crème blesses each and every curve

Let your hair dry, then say hello to your softest curls ever

If you plan on heat styling later and want heat protection, pair Curl Crème with OUAI Leave In Conditioner, our multitasking detangler and leave-in that provides thermal heat protection and weightless hydration

On dry hair:

A little bit of Curl Crème goes a long OUAI in refreshing day-two or day-three curls.

On dry hair, apply Curl Crème sparingly and directly to your curls to help define and smooth frizz and flyaways.

When we found out that hair stylist extraordinaire Jen Atkin (a.k.a. founder of OUAI Haircare) was distilling her expertise into a line of curl-caring releases we couldn't get our hands on them quick enough. Previously synonymous with ‘French girl’ tousled texture, this covetable range marries accessibility and luxury with nourishing ingredients and an infinitely Instagrammable aesthetic. Now on a mission to show curls the care they deserve, this exclusive Curl Crème - Fragranced is the key to touchable, defined curls sans crunchiness!

Water / Aqua / Eau, Cetearyl Alcohol, Glycerin, Cocos Nucifera (Coconut) Oil, Orbignya Speciosa Kernel Oil, Behentrimonium Chloride (Anti-Static Agent / Agent Antistatique), Hydrogenated Soybean Oil, Linum Usitatissimum (Linseed) Seed Extract, Linum Usitatissimum (Linseed) Seed Oil, Panthenol, Salvia Hispanica Seed Extract, Cetrimonium Chloride (Anti-Static Agent / Agent Antistatique), Ppg-3 Benzyl Ether Myristate, Dicaprylyl Carbonate, Lauryl Glucoside, Polyquaternium-37, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Tocopherol,Isopropyl Alcohol, Xylitol,Caprylic Acid, Sorbitan Oleate, Hydroxypropyl Starch Phosphate, Aminomethyl Propanol, Disodium Edta, Phenoxyethanol, Benzyl Alcohol, Fragrance / Parfum, Alpha-Isomethyl Ionone, Limonene, Geraniol, Hydroxycitronellal, Linalool, Citronellol.