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When we found out that hair stylist extraordinaire Jen Atkin (a.k.a. founder of OUAI Haircare) was distilling her expertise into a line of curl-caring releases we couldn't get our hands on them quick enough. Previously synonymous with ‘French girl’ tousled texture, this covetable range marries accessibility and luxury with nourishing ingredients and an infinitely Instagrammable aesthetic. Now on a mission to show curls the care they deserve, this exclusive Curl Crème - Fragranced is the key to touchable, defined curls sans crunchiness!
To craft their Curl Crème - Fragranced, the minds behind OUAI Haircare turned to the most knowledgable, discerning people they know: their very own curly-haired community. That's right, this luscious blend was co-created with 150 members of their community and faced over a year of testing before they were sure it was worthy of touching your curls...
This does-it-all styling cream is brimming with conditioning plant oils that add definition, shine and impressive hydration to parched coils, curls and ringlets. It's unique consistency first goes on like a cream before melting into your hair with the swiftness of an oil; speaking of which, at the heart of the formula is a frizz-smoothing duo of chia and linseed oils that emphasise the shape of your curls as well as protecting them against humidity. Coconut oil then floods your hair with hydration and helps to seal damaged cuticles, while babassu oil softens and enhances shine. The finishing touch is an infusion of the brand's fan-favourite North Bondi scent: a bergamot and lemon blend that's simply bewitching. As for what's not included, this vegan cream is free from silicones, SLS, parabens, phthalates and gluten. Psst, the tube is also made out of sugarcane plastic, making it 100% recyclable!
On wet hair:
To prevent breakage, section and detangle your hair using a wide-tooth comb (stay away from bristle brushes because they can disrupt your curl pattern)
Start with a dime-size amount of Curl Crème and evenly distribute it with your fingers (it’s super creamy and melts into your curls like an oil)
Comb through each section using your fingers to ensure Curl Crème blesses each and every curve
Let your hair dry, then say hello to your softest curls ever
If you plan on heat styling later and want heat protection, pair Curl Crème with OUAI Leave In Conditioner, our multitasking detangler and leave-in that provides thermal heat protection and weightless hydration
On dry hair:
A little bit of Curl Crème goes a long OUAI in refreshing day-two or day-three curls.
On dry hair, apply Curl Crème sparingly and directly to your curls to help define and smooth frizz and flyaways.
Water / Aqua / Eau, Cetearyl Alcohol, Glycerin, Cocos Nucifera (Coconut) Oil, Orbignya Speciosa Kernel Oil, Behentrimonium Chloride (Anti-Static Agent / Agent Antistatique), Hydrogenated Soybean Oil, Linum Usitatissimum (Linseed) Seed Extract, Linum Usitatissimum (Linseed) Seed Oil, Panthenol, Salvia Hispanica Seed Extract, Cetrimonium Chloride (Anti-Static Agent / Agent Antistatique), Ppg-3 Benzyl Ether Myristate, Dicaprylyl Carbonate, Lauryl Glucoside, Polyquaternium-37, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Tocopherol,Isopropyl Alcohol, Xylitol,Caprylic Acid, Sorbitan Oleate, Hydroxypropyl Starch Phosphate, Aminomethyl Propanol, Disodium Edta, Phenoxyethanol, Benzyl Alcohol, Fragrance / Parfum, Alpha-Isomethyl Ionone, Limonene, Geraniol, Hydroxycitronellal, Linalool, Citronellol.
- 236ml
- OUAI
Frequently Bought Together



Total Price: 41.70€
Add both to basket
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When we found out that hair stylist extraordinaire Jen Atkin (a.k.a. founder of OUAI Haircare) was distilling her expertise into a line of curl-caring releases we couldn't get our hands on them quick enough. Previously synonymous with ‘French girl’ tousled texture, this covetable range marries accessibility and luxury with nourishing ingredients and an infinitely Instagrammable aesthetic. Now on a mission to show curls the care they deserve, this exclusive Curl Crème - Fragranced is the key to touchable, defined curls sans crunchiness!
To craft their Curl Crème - Fragranced, the minds behind OUAI Haircare turned to the most knowledgable, discerning people they know: their very own curly-haired community. That's right, this luscious blend was co-created with 150 members of their community and faced over a year of testing before they were sure it was worthy of touching your curls...
This does-it-all styling cream is brimming with conditioning plant oils that add definition, shine and impressive hydration to parched coils, curls and ringlets. It's unique consistency first goes on like a cream before melting into your hair with the swiftness of an oil; speaking of which, at the heart of the formula is a frizz-smoothing duo of chia and linseed oils that emphasise the shape of your curls as well as protecting them against humidity. Coconut oil then floods your hair with hydration and helps to seal damaged cuticles, while babassu oil softens and enhances shine. The finishing touch is an infusion of the brand's fan-favourite North Bondi scent: a bergamot and lemon blend that's simply bewitching. As for what's not included, this vegan cream is free from silicones, SLS, parabens, phthalates and gluten. Psst, the tube is also made out of sugarcane plastic, making it 100% recyclable!
On wet hair:
To prevent breakage, section and detangle your hair using a wide-tooth comb (stay away from bristle brushes because they can disrupt your curl pattern)
Start with a dime-size amount of Curl Crème and evenly distribute it with your fingers (it’s super creamy and melts into your curls like an oil)
Comb through each section using your fingers to ensure Curl Crème blesses each and every curve
Let your hair dry, then say hello to your softest curls ever
If you plan on heat styling later and want heat protection, pair Curl Crème with OUAI Leave In Conditioner, our multitasking detangler and leave-in that provides thermal heat protection and weightless hydration
On dry hair:
A little bit of Curl Crème goes a long OUAI in refreshing day-two or day-three curls.
On dry hair, apply Curl Crème sparingly and directly to your curls to help define and smooth frizz and flyaways.
Water / Aqua / Eau, Cetearyl Alcohol, Glycerin, Cocos Nucifera (Coconut) Oil, Orbignya Speciosa Kernel Oil, Behentrimonium Chloride (Anti-Static Agent / Agent Antistatique), Hydrogenated Soybean Oil, Linum Usitatissimum (Linseed) Seed Extract, Linum Usitatissimum (Linseed) Seed Oil, Panthenol, Salvia Hispanica Seed Extract, Cetrimonium Chloride (Anti-Static Agent / Agent Antistatique), Ppg-3 Benzyl Ether Myristate, Dicaprylyl Carbonate, Lauryl Glucoside, Polyquaternium-37, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Tocopherol,Isopropyl Alcohol, Xylitol,Caprylic Acid, Sorbitan Oleate, Hydroxypropyl Starch Phosphate, Aminomethyl Propanol, Disodium Edta, Phenoxyethanol, Benzyl Alcohol, Fragrance / Parfum, Alpha-Isomethyl Ionone, Limonene, Geraniol, Hydroxycitronellal, Linalool, Citronellol.
- 236ml
- OUAI
Frequently Bought Together



Total Price: 41.70€
Add both to basket
Customer Reviews
Top Customer Reviews
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Love it except when it’s real humid
Shiny soft curls and a really pleasant scent. Only have an issue when it is really humid - the frizz is real! But still recommend and continue to use. I tend to use minimal product, perhaps using a bit more would solve my issue in humidity.
Report this reviewLovely scent and nourishing but not sure about the results
First of all I love the scent! Very clean and soft! You only need a small amount and I have used this for 1 year of and on and I think there is this 70-80% left! It does feel nourishing on my hair. But I am also not impressed by the results. I just don’t think it does a lot for my or my hair. I will finish but not sure I will repurchase.
Report this reviewWouldn’t recommend
This just makes my hair feel crispy and actually makes my hair less curly… doesn’t help hold curls at all. Not worth buying, I’ve used it a few times now and to no success. Waste of moneyÂ
Report this reviewA little goes a long way!
Like the title suggests, a small amount of the Ouai Curl Cream goes a long way when used on damp hair! The smell is wonderful, and I'm always left with a nice, defined curl after using this cream (and before diffusing.) I would suggest being conservative with the amount you use. I've only been looking after my hair properly for the last year (3B hair type) and so I had become accustomed to thinner curl creams, not realising the Ouai is much thicker! Definitely will purchase again, I'm really enjoying the results this curl cream helps me to achieve!
Report this reviewExcellent for soft natural curls
I have 2c/3a curl pattern and fine hair (lots of them though). I have tried so many leave in curl products from Aveda to Moroccan oil and this is the only one that does the job for me. It doesn't create any visible cast, the resulting curls are soft to touch and don't look like there is any product. If you are after a very neat look this won't do it though
Report this reviewMeh
I wanted to love this but.. it didn't do anything for my curls and my hair just felt too loaded with product and itchy?
Report this reviewLovely product
One of the best curl cremes for my fine and fragile wavy hair. Thank you Cult Beauty for stocking it!
Report this reviewIt's so good!!
I recently started wearing my hair natural, and this has been awesome to enhance my waves. I've tried a few other curl creams in the past, but they tend to irritate my scalp, this one doesn't and also smells great. Totally recommend!
Report this reviewLove this cream
This cream give my curls shine and reduce frizz. Totally recommend
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