With an ergonomic design that is simple to use and impressively convenient, he Easy To Reach Back Applicator puts an even, all-over-tan (yes, even *that* spot on your back) into your hands.

So how does it work? Well, the lengthy applicator offers an extension for your arms, so you can easily apply a layer of your favourite tanner in those hard to reach places. The sponge applicator on one end allows your favourite formulas to be smoothed across your skin without missing areas or causing streaks. Plus, it can be easily folded away for storage or travelling.

Extend the handle of your Easy to Reach Back Applicator until you feel it lock into place. Place a small amount of your favourite Loving Tan product on to the foam applicator. Apply the product directly to your back in sections to achieve even coverage. Tip: You can lightly dampen the foam applicator with water to avoid product wastage.

Say goodbye to asking your partner/housemate/unsuspecting neighbour (delete as appropriate) to help you tan your back. With the arrival of Loving Tan’s Easy To Reach Back Applicator, getting a gorgeous, streak-free glow head to toe is simple. Even better, this handy tool is compatible with all your favourite tans — from mousses to sprays to lotions…