This super-potent vitamin C day serum is brimming with antioxidants, essential nutrients and fruit enzymes, all of which work together to firm and brighten the appearance of skin and minimise signs of ageing.

A super-potent concoction starring a host of powerful antioxidants,Drunk Elephant’s C-Firma Day Serum stars 15% pure L-ascorbic acid (a potent form of vitamin C), 0.5% ferulic acid and 1% vitamin E - supported by a host of antioxidants and enzymes - which work to neutralise aggressors and replenish precious lipids to diminish visibility of lines and pigment patches. Also starring pumpkin ferment and pomegranate extracts, the serum enzymatically dissolves dead surface skin cells for a smoother-than-smooth texture. Finally, a sodium hyaluronate cross-polymer quickly penetrates skin and provides intense hydration. The result? A noticeably brighter, more radiant complexion, with signs of ageing and photo damage minimised. The airtight (and cute!) container also helps the formula to stay super-fresh.

In the morning, apply evenly to clean, dry face, neck, chest and back of hands.

This contains pure L-ascorbic acid and is best when fresh, so use immediately and don’t stock up.

Everybody in the Cult’s getting tipsy! Serious skin, hair and body care heroes that don’t take themselves super seriously, Drunk Elephant’s rise to the top of the industry pops has been (rightfully!) meteoric. Founded by Tiffany Masterson who wanted to formulate products without any ‘fillers’, this all-star collection is powered by biocompatible actives – a mix of synthetic and plant-derived extracts – that skin recognises and knows what to do with. And, because of their ingredient-elimination philosophy, you won’t find any of the following ‘Suspicious 6’ – drying alcohols, silicones, SLS, chemical screens, essential oils or fragrances/dyes – so you can ‘reset’ your complexion and help both your skin and your tresses to flourish like never before.

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Water/Aqua/Eau, Dimethyl Isosorbide, Ascorbic Acid, Laureth-23, Glycerin, Lactobacillus/Pumpkin Ferment Extract, Sclerocarya Birrea Seed Oil, Dipotassium Glycyrrhizate, Glycyrrhiza Glabra (Licorice) Root Extract, Vitis Vinifera (Grape) Juice Extract, Phyllanthus Emblica Fruit Extract, Camellia Sinensis Leaf Extract, Tocopherol, Lactobacillus/Punica Granatum Fruit Ferment Extract, Sodium Hyaluronate Crosspolymer, Hydrolyzed Quinoa, Phytosterols, Glutamylamidoethyl Imidazole, Hydrolyzed Wheat Protein, Ferulic Acid, Acetyl Glucosamine, Sodium Hyaluronate, Tetrahydrobisdemethoxydiferuloylmethane, Tetrahydrodemethoxydiferuloylmethane, Tetrahydrodiferuloylmethane, Glycine, Leuconostoc/Radish Root Ferment Filtrate, Sucrose, Maltodextrin, Chondrus Crispus Extract, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Isohexadecane, Phenoxyethanol, Caprylhydroxamic Acid, Caprylyl Glycol, Sorbitan Isostearate, Propanediol, Pentylene Glycol, XanthaN Gum, Butylene Glycol, Sodium Hydroxide, Chlorphenesin, Polysorbate 60, Sodium Dehydroacetate, Potassium Sorbate, Sorbic Acid, Ethylhexylglycerin