From whether a product is vegan and cruelty-free to whether it’s housed in recyclable packaging, simply look for the tick to establish each product’s credentials (if a Proof Point is verified – meaning a third party has verified the accuracy of the statement – it will have a green tick next to it. If it doesn't have a green tick, it just means the information hasn't been verified by a third party but the brand will still have uploaded evidence that you can check yourself). Established and cool, indie brands have already elected to bare all and asked to be part of the scheme – from REN to Rituel de Fille – and we can’t wait to steer you towards the right products for you as more names volunteer to be part of the Provenance platform…
