DISCOVER VIEVE
VIEVE’S mission? To dream up exceptional cosmetics that perform and bring confidence – no matter your look or style. Founded by professional make up artist, Jamie Genevieve, the brand empowers you to define beauty with your own rules and to experiment with make up in your own way, so it can make you feel great, every day.
THE FOUNDER’S STORY
Beauty blogger turned make up artist, Jamie Genevieve, first found love for all things beauty when she watched her mum apply her make up in the car mirror. Infatuated with the way the cosmetics transformed people (inside and out), the young creative went on to work on a luxury beauty counter, before teaching online. Fast-forward to today, and Jamie has a following of 1.4 million (and counting) and dreams up VIEVE with the vision to boost confidence.
VIEVE’S BESTSELLERS
From the award-winning Skin Nova primer to the bestselling Lip Dew colour, VIEVE’s carefully curated collection is filled with multi-functional products that has your face covered. Blurring the lines between make up and skin care, the edit delivers powerful pigments and covetable coverage while hydrating your skin from within. Now, that’s what we call a win-win
