Birthday

TO OUR 15-YEAR-OLD SELVES

MAKE UP MUST HAVES THAT HAVE STOOD THE TEST OF TIME

THE CULT YEARBOOK

From our beloved brand founders and influencer pals, to our very own behind-the-scenes Cult Team, we’ve all been on our own beauty journeys: check out the photos they’ve sent us of their fifteen-year-old selves – cute, no?

WITH US SINCE THE START

Cult then, and cult now - they've been with us on the journey...

15 CULT DISCOVERIES

Whether it's SPF saviours or make up must-haves – we’ve never been short of a beauty hero (or five... or ten) to shout about. Well, here’s fifteen of the very best from the last fifteen years. And yes, it was hard to choose…

TO MY 15-YEAR-OLD SELF

From putting the tweezers down to treating that insecure teenager with a little more kindness – read the letters our beauty pals wrote to their 15-year-old selves to mark our 15th birthday. This is what they had to say…