If your tresses are looking limp and lacklustre, then you can look no further than Briogeo’s density-boosting shampoo to boost circulation and leave your hair fuller, healthier and more lustrous than ever before.

Healthy, bouncy hair starts right at the wash. No amount of root-lifting spray or backcombing can make up for a lack of prep, so make sure you give your hair exactly what it needs with the Destined for Density Caffeine + Biotin Peptide Density Shampoo. Briogeo’s latest strand-loving formulation works to leave your hair healthy and fine tresses volumised. A unique energy complex — made up of caffeine, CoQ10 and Green Coffee Oil — stimulates the scalp to boost microcirculation while delivering a much-needed dose of antioxidant protection (hello healthy locks). The hair hero, Biotin, nourishes and strengthens each and every strand and follicle to support elasticity, while an infusion of copper peptides ensures a healthy hair life cycle. A fuller, more voluminous head of hair is coming your way (and quickly).

Apply to wet hair and massage from root to tip, then rinse. For best results, pair with Destined for Density™ Caffeine + Biotin Peptide Density Conditioner and Serum.

Inspired by the vibrant city of New York and its core values of individuality, positivity and transparency, Briogeo’s texture-specific products offer something for everyone – from repair, to volume-boosting, to curl care. The brand’s simplified regimes take the guesswork out of hair care and are crafted from cruelty-free ingredients, which are 90 to 100 percent naturally derived. Your hair is destined for great things… and thankfully Briogeo have created a suitable hair wash ritual to help it do just that in the Destined For Density Caffeine + Biotin Peptide Density Shampoo.

Water/Aqua/Eau, Sodium Cocoyl Isethionate*, Lauramidopropyl Betaine*, Glycerin*, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Hydroxysultaine*, Coffea Arabica (Coffee) Seed Oil*, Copper Tripeptide-34, Panax Ginseng Root Extract*, Biotin, Coconut Acid*, Leuconostoc/Radish Root Ferment Filtrate*, Sodium Methyl Cocoyl Taurate*, Sodium Isethionate, Citric Acid*, Aloe Barbadensis Leaf Juice*, Caffeine, Propanediol*, Lindera Strychnifolia Root Extract*, Tocopheryl Acetate, Ubiquinone*, Glycine, Larix Europaea Wood Extract*, Sodium Metabisulfite, Camellia Sinensis Leaf Extract*, Zinc Chloride, Sodium Hydroxide, Fragrance (Parfum), Caprylhydroxamic Acid*, Benzyl Alcohol.

* Coconut, vegetable, or plant derived