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OUAI

Founded in 2016 by stylist to the stars Jen Atkin, OUAI (that’s pronounced ‘way’) translates to ‘yes’. Encouraging you to say yes to letting go of unrealistic expectations and embracing imperfections, the brand offers an alternative to the one-size-fits-all approach to hair care. Marrying Parisian luxury with no frill formulas, the collection is filled with targeted solutions suited to all different tress types and textures.

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OUAI BESTSELLERS

Cult Beauty X Ouai Edit (Worth over €90)

4.2 stars out of a maximum of 5

10

50.00€

OUAI Ibiza Fragrance Mist 97ml

29.95€

OUAI Santorini Fragrance Mist 97ml

29.95€

OUAI Healthy Hair Is On The OUAI Holiday Kit 2025

4.82 stars out of a maximum of 5

11

Recommended Retail Price: 62.95€Current price: 43.95€
OUAI Detox Shampoo 300ml

4.71 stars out of a maximum of 5

386

31.60€

OUAI Fine Hair Shampoo and Fine Hair Conditioner Bundle

4.79 stars out of a maximum of 5

42

63.95€

OUAI Scrub It All A-OUAI Holiday Kit 2025

4 stars out of a maximum of 5

2

Recommended Retail Price: 41.45€Current price: 32.95€
OUAI Leave In Conditioner 140ml

4.57 stars out of a maximum of 5

266

29.30€

OUAI Hair Oil 45ml

4.43 stars out of a maximum of 5

159

29.30€

OUAI Scalp Serum 60ml

4.51 stars out of a maximum of 5

123

54.20€

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OUAI

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OUAI SCALP

SCALP HEALTH

Proving that lavish locks start at the scalp, these targeted treatments banish build-up while balancing oil to promote replenished roots and healthy growth.

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OUAI SCALP

DRY + DAMAGED HAIR

Bringing your lengths back to life, these multitasking must-haves help revive, refresh and replenish brittle hair while locking in your mane’s moisture.

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OUAI SCALP

OILY HAIR

Restoring equilibrium back to your scalp, OUAI’s everyday essentials fuse detoxifying apple cider vinegar with strengthening keratin to buy you more time between washes.

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OUAI SCALP

THINNING HAIR

From biotin-boosting supplements to oils, serums and more, OUAI’s signature strand saviours get to the root of your hair care concerns.

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OUAI SCALP

FRIZZY HAIR

Taming your tresses, these hair heroes fight flyaways for up to 72 hours while lathering your locks in OUAI’s smoothing, soothing and sumptuous smelling solutions.

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