Get up to 15% off your first haul with code: FIRST15


42 results

Offering trend-led, celebrity-approved (it's graced the face of Kim KW, for one) products and application tools that challenge tradition (just check out their foundation brush), ICONIC London was founded by trained make up artist Jade Elliott. With crafty contouring tools, volumising lip plumpers, heavenly highlighters and brilliant makeup brush sets, this is the range responsible for the flawless faces and seamless selfies that dreams are made of.

Sort by