ANASTASIA BEVERLY HILLS

The brainchild of architect-turned-browchitect Anastasia Soare, we introduced Anastasia Beverly Hills – a stand-out range of {brow-enhancing products} – to the UK back in 2012. Since then, the brand has overhauled your {make up} wardrobes with the likes of {Dipbrow}, frenzy-inducing {eyeshadow palettes}, industry-adored {contour} kits and more... There’s a reason the beauty world’s besotted!

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ANASTASIA BEVERLY HILLS BESTSELLERS

Anastasia Beverly Hills Brow Freeze® Extreme Hold Laminated-Look Sculpting Wax

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3.57 Stars 37 Reviews
27.10€

Anastasia Beverly Hills Nouveau Palette

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4.75 Stars 12 Reviews
54.24€

Anastasia Beverly Hills Modern Renaissance Palette

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4.82 Stars 399 Reviews
53.00€

Anastasia Beverly Hills Fluffy and Fuller Looking Brow Kit (Various Shades)

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4.5 Stars 2 Reviews
33.90€

Anastasia Beverly Hills Natural and Polished Deluxe Kit (Various Colours)

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45.20€

Anastasia Beverly Hills Fuller Looking and Sculpted Lip Duo Kit (Various Shades)

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33.90€

Anastasia Beverly Hills Fuller Looking and Feathered Brow Kit (Various Colours)

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5.0 Stars 1 Reviews
33.90€

Anastasia Beverly Hills Mini Loose Highlighter Set

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63.25€

Anastasia Beverly Hills Soft Glam Palette

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4.8 Stars 124 Reviews
51.90€

Anastasia Beverly Hills Brow Wiz 0.08g (Various Shades)

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4.34 Stars 200 Reviews
25.90€

Anastasia Beverly Hills Brow Freeze Applicator 6g

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4.25 Stars 4 Reviews
19.20€

Anastasia Beverly Hills Dipbrow Pomade 4.0g (Various Shades)

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4.71 Stars 416 Reviews
21.40€

Anastasia Beverly Hills Brow Gel - Clear

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4.27 Stars 41 Reviews
25.99€

Anastasia Beverly Hills Brush #12

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4.91 Stars 35 Reviews
20.30€

Anastasia Beverly Hills Stick Contour 9g (Various Shades)

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5.0 Stars 7 Reviews
29.30€

Anastasia Beverly Hills Mini Soft Glam Palette 6.4g

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4.0 Stars 3 Reviews
33.90€

Anastasia Beverly Hills Lash Brag Volumizing Mascara

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4.83 Stars 6 Reviews
30.00€

Anastasia Beverly Hills Darkside Waterproof Eyeliner

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4.0 Stars 3 Reviews
20.70€
SHOP ANASTASIA BEVERLY HILLS BY CATEGORY

DISCOVER ANASTASIA BEVERLY HILLS

Anastasia Beverly Hills was launched in 1997 by Romanian-born beauty entrepreneur Anastasia Soare. A former architect, Soare immigrated to the US from Romania without language skills or financial means, but with a fierce determination and entrepreneurial vision.

In 1990, she introduced a new brow-shaping service that paved the way for the way we view brows, and her method is now patented as the “Golden Ratio” method – more on that shortly.

Since then, the brand has expanded to offer not only a wide range of brow products but palettes, contour kits and lipsticks too. We introduced the brand to the UK back in 2012, and their products are now sold in more than 2000 stores worldwide!

GOLDEN RATIO® METHOD

“Our eyes are intrinsically trained to spot divine proportion and immediately associate it with beauty and harmony.” – Anastasia Soare

Inspired by the age-old principles of Golden Ratio, Soare created a unique and breakthrough method of shaping brows to perfectly frame and suit any face shape. This patented Golden Ratio® method remains at the heart of the brand, celebrating make up’s ability to create the illusion of facial balance, symmetry and proportion.

CRUELTY-FREE

ABH is 100% committed to cruelty-free product formulation, testing and development. NO ABH product has ever or will ever be manufactured at the expense of animal testing.