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Synonymous with Italian savoir-faire, Acqua di Parma was born out of a vision to share its native soul, style and sunshine. Founded in 1916, the brand pays homage to its province’s artisanal craftmanship by handmaking everything from its iconic yellow boxes to locally growing its fragrances’ fruits on the coast of the Reggio Calabria. Dreaming up world-renowned aromas, each signature scent encapsulates discreet luxury while whisking you away to the sultry streets of your favourite getaway.