Intelligent Beauty


Last Updated: 17/10/2023


a collection of Youth to the People products

Powered by superfoods, perfected by science. That’s what Youth To The People is all about. The much-adored brand prides itself on its carefully crafted formulas made from vitamin, antioxidant-rich leafy greens (think: spinach and kale) and other proven, natural sources of  goodness. Basically, every formula is like a giant superfood smoothie for your skin!

Youth To The People was founded in California in 2015 by cousins Greg Gonzalez and Joe Cloyes. The duo were inspired by the women in their lives – not least their grandmother Eva, who was a pioneer in pro-level skin care – and they set out to further their family’s legacy of innovation by developing plant-based formulas of unparalleled quality.

Plant based in more ways than one, every formula has been approved by our Cult Conscious scheme as cruelty-free and Leaping Bunny approved!

Whether you’re new to the brand or you’re already obsessed and are looking for additional products to add to your skin care arsenal, here’s a detailed look at Youth To The People’s skin care offering, plus expert tips from Cult Concierge expert Sarah about how to use the brand.


Powerful enough to do away with make up and dirt, but gentle enough to use twice daily to clear pores, Youth To The People’s Superfood Cleanser is a fresh, nourishing smoothie for your face. Kale pumps skin with phytonutrients and vitamins C, E and K, spinach soothes and cools while encouraging moisture retention, and green tea reduces redness while keeping your skin barrier healthy with essential fatty acids. A twice-daily dose of these good-for-you ingredients will have you feeling refreshed and ready to soak in all the goodness of your chosen moisturiser.

A make up melting masterpiece, Youth To The People’s Dream Cleansing Balm, removes stubborn cosmetics while wiping away way sunscreen and pore-clogging debris. Its delicious cocktail of Chilean wineberry, prickly pear and hyaluronic acid are blended into a whipped and velvety texture that cocoons skin in omegas, antioxidants and humectants to hydrate, plump and prep your skin for the next steps in your skin care routine. Effortlessly melting even water-resistant formulas, it restores the skin barrier, doesn’t strip skin of its natural oils and works well with sensitive skin types. You can use this cleansing balm alone, or as the first step of your double cleanse (try starting with this and following with the Superfood Cleanser).

Supercharged with 2% niacinamide, Youth To The People’s Purify + Clear Power Mask cleans and purges pores for happy  and healthy skin that functions at its fullest potential. Boosted with exfoliating salicylic acid and balancing kombucha, this purifying creamy clay mask targets the root of complexion concerns, evens tone and absorbs excess oil that can trigger breakouts. All without disrupting your skin’s moisture barrier – hallelujah! Use 1-3 times a week after cleansing your skin with your preferred Youth To The People cleanser.

A deep clean for sensitive skin, Youth To The People’s Yerba Mate Resurfacing Energy Facial is the ideal exfoliation for those with sensitive skin. The potent yet gentle facial helps to smooth and soften skin, without any unwanted irritation. What’s more, it acts as a dual-action microdermabrasion facial, which breaks down dead skin cells with the active enzymes of papaya and pineapple, while smoothing your skin’s texture with bamboo and diatomaceous earth. The whole process is amplified by highly caffeinated yerba mate and guayusa. Use 1-3 times a week (starting with just once a week if you have sensitive skin).


If you’re on the hunt for a multi-tasking treatment that tackles congestion, rough texture and uneven tone, all without compromising your skin barrier, then Youth To The People’s Mandelic Acid + Superfood Unity Exfoliant is the product for you! With a water-light liquid texture, this leave-on exfoliant revitalises dull, lacklustre skin to reveal a radiant finish. How? 3% mandelic acid gently shifts dull surface skin cells; 2% salicylic acid works to unclog and minimise the look of pores; 1% gluconolactone (a poly hydroxy acid) boosts cell turnover and hydration; antioxidant-rich liquorice root helps to soothe skin and reduce excess sebum production and, finally, glucosamine (an amino-acid compound) hydrates and visibly fades the look of dark spots. And breathe!

Think of Youth To The People’s Adaptogen Soothe + Hydrate Activated Mist as a mid-day top-up of your favourite serum and moisturiser in one easy-to-use and fuss-free spritz. It looks to hydrate, calms redness and even the look of skin tone, thanks to a blend of antioxidant-rich adaptogens, hyaluronic acid, and soothing peptides. Once you’ve tried it, you’ll be reaching for it multiple times a day to reset and rebalance your complexion – trust us!


If eye contours with diminished dark circles and reduced puffiness is what you dream of (and hello, who doesn’t!), then Youth To The People’s 15% Vitamin C + Clean Caffeine Energy Serum is the eye-deal addition to your skin care arsenal. This first-of-its-kind, clinical-grade saviour is boosted with plant-derived caffeine from superleafs yerba mate and guayusa to enhance microcirculation and reduce that unwelcome morning puffiness while immediately brightening and hydrating your skin. But that’s not all. It’s also brimming with antioxidant-rich passion fruit, dragon fruit and squalane to help moisturise, impart weightless hydration and scavenge pollutants from the dermis. This is glowy skin bottled.

Youth To The People’s Superberry Hydrate + Glow Dream Oil is a godsend for thirsty and dry skin. Harnessing the superpowers of squalane, prickly pear, maqui (the most antioxidant-dense fruit in the world) and goji, the formula feeds your complexion with thirst-quenching goodness, so you can wave goodbye tightness. As well as hydrating, it plumps the look of fine lines, counters dullness and protects against free radicals. The cherry on top? The dewy, luminous finish it achieves is next level.

Just as cacti are well adapted to extreme heat, Youth To The People’s Triple Peptide and Cactus Oasis Serum will help your skin adapt to your environment. Whether you’re exposed to cold weather, office AC or central heating, this potent potion will be a welcome oasis for your desert-dry skin. Flooded with minerals, peptides and nutrients, it helps your complexion thrive by locking in moisture, stimulating collagen production and improving texture and tone. This hydrating hero gives new meaning to desert island skin care…


Combining the power of leafy-greens with moisture magnet hyaluronic acid, Youth To The People’s Superfood Air-Whip Moisture Cream is works to restore, balance and condition dull and tired skin. As the brand’s bestseller it boasts a deliciously light, creamy, gel-like texture that absorbs quickly and looks great under make up. Speaking of delicious, it smells pretty tasty too, with a super fresh and herbaceous scent that you’ll love slathering on day and night. This has been formulated for all skin types, but it’s especially effective on combination and oily complexions.

Perfect for those who want to get stressed out skin in check, Youth To The People’s Adaptogen Deep Moisture Cream, features a hydration trio – squalane, jojoba and shea butter – for deep and long-lasting hydration that won’t clog pores. Its adaptogenic blend of ashwagandha and fermented reishi mushroom helps skin cope with dryness, irritation, redness, and fine lines and wrinkles, while calming peptides keep the skin’s response to environmental stress in check for a happy, healthy and balanced finish. This is the perfect moisturiser if you have dry, reactive and sensitive skin.

For skin as soft as a cloud and twice as dewy, Youth To The People’s Superberry Hydrate + Glow Dream Mask is the ultimate moisture boost. It deeply hydrates, plumps and illuminates your skin while you sleep for a more even, confident complexion come morning. It’s powered by squalane, hyaluronic acid, glycerin and betaine for ultimate hydration, plus antioxidant-rich superberries and THD ascorbate (an ultra-stable form of vitamin C). In short, it’s the recipe for visibly radiant skin!


The skin care equivalent of a cushion for your contours, Dream Eye Cream floods your eye area with hydration and visibly smooths the appearance of fine lines and wrinkles with the help of gogi stem, hyaluronic acid and THD ascorbate (that ultra-stable form of vitamin C we mentioned earlier). It’s fragrance-free to be especially gentle on the delicate skin of your under-eyes. Apply it at night as the final step in your skin care routine, and wake up to a more youthful, well-rested-looking eye area.

Night eye cream sorted, now for the daytime version! Youth To The People’s Superfood Hydrate + Firm Eye Cream is fuelled by peptides and restorative vitamins to hydrate tired and puffy eyes. Peptides promote collagen production to diminish the look of fine lines and plump the skin, kale (with its vitamins C, E and K) protects skin from the elements, aloe soothes, cools and boosts moisture, and sunflower oil strengthens and cares for the skin barrier. This is a must-have if you suffer from dryness, puffiness or sagging.


Here are some tips from Cult Concierge expert Sarah for how to get the most out of your Youth To The People products:

  1. We generally advise to make small changes in your routine rather than changing your full ritual in one go. This gives your skin time to adapt to each new product to avoid sensitivity, and you can see what each formula does for your skin too, which helps to really customise and personalise your routine.
  2. It’s best to acclimatise your skin to new active treatments, such as vitamin C, AHAs, BHAs and exfoliators if you haven’t used these before. When introducing a new active product, start by introducing it just a few days a week or every other day depending on the product and your tolerance, and make sure that your skin has completely adjusted before adding another active.
  3. If you have sensitive or reactive skin, then try patch testing new products first before introducing them to your routine to see how your skin responds. You can do this by applying a small amount to your inner elbow or behind your ear and waiting 48 hours before adding them to your routine.
  4. With Youth To The People, you can follow the basic guideline of cleanser, treatment mask (a couple of times per week), toner and one serum, followed by eye cream and a moisturiser to suit your skin type. Don’t forget your SPF during the day! If you’re unsure about which order to apply your new Cult products or which treatments will work best for your skin then you can always reach out to our Cult Concierge team who will be happy to help with tailored suggestions.


Cult Beauty

Cult Beauty

Writer and expert