Powered by superfoods, perfected by science. That’s what Youth To The People is all about. The much-adored brand prides itself on its carefully crafted formulas made from vitamin, antioxidant-rich leafy greens (think: spinach and kale) and other proven, natural sources of goodness. Basically, every formula is like a giant superfood smoothie for your skin!
Youth To The People was founded in California in 2015 by cousins Greg Gonzalez and Joe Cloyes. The duo were inspired by the women in their lives – not least their grandmother Eva, who was a pioneer in pro-level skin care – and they set out to further their family’s legacy of innovation by developing plant-based formulas of unparalleled quality.
Whether you’re new to the brand or you’re already obsessed and are looking for additional products to add to your skin care arsenal, here’s a detailed look at Youth To The People’s skin care offering, plus expert tips from Cult Concierge expert Sarah about how to use the brand.