Powered by superfoods, perfected by science. That’s what {Youth To The People} is all about. The much-adored brand prides itself on its carefully crafted formulas made from vitamin and antioxidant-rich leafy greens (think: spinach and kale) and other proven, natural sources of youth-preserving goodness. Basically, every formula is like a giant superfood smoothie for your skin!
Youth To The People was founded in California in 2015 by cousins Greg Gonzalez and Joe Cloyes. The duo were inspired by the women in their lives – not least their grandmother Eva, who was a pioneer in pro-level skin care – and they set out to further their family’s legacy of innovation by developing plant-based formulas of unparalleled quality.
Plant based in more ways than one, every formula is cruelty-free and 100% vegan too, and it has earned itself a cult following among the vegan (and non-vegan) community!
Whether you’re new to the brand or you’re already obsessed and are looking for additional products to add to your {skin care} arsenal, here’s a detailed look at Youth To The People’s skin care offering, plus expert tips from Cult Concierge expert {Sarah} about how to use this eco-conscious, youth-preserving brand.
YOUTH TO THE PEOPLE CLEANSERS
{Superfood Cleanser}
a smoothie for your face
Powerful enough to do away with {make up} and dirt but gentle enough to use twice daily to clear pores, Youth To The People’s Superfood Cleanser is like a fresh and nourishing smoothie for your face. Kale pumps skin with phytonutrients and vitamins C, E and K, spinach soothes and cools while encouraging moisture retention, and green tea acts as an anti-inflammatory while keeping your skin barrier healthy with essential fatty acids. A twice-daily dose of these good-for-you ingredients will have you feeling refreshed and ready to soak in all the goodness of your chosen {moisturiser}.