Beauty News

Milk Makeup is our Brand of the Month!

One of NYC’s coolest exports — no exaggeration — {Milk Makeup} is our Brand of the Month for March! Taking its name from Milk, a creative studio in downtown New York City, the brand has always channelled their commitment to personal style and expression into their products.

Settling for nothing less than intuitive, high-performing and good-to-skin formulas, it’s no wonder that the whole beauty world was waiting with bated breath for the brand to make the leap across the pond to Cult Beauty in 2019. Blessing the baskets of beauty lovers with their {make up} and {skin care} ever since, it’s about time that we devoted an entire month to the range. That means FREE SHIPPING* across the whole brand and unmissable new arrivals, starting with the exclusive lifting and lengthening {Rise Mascara}.

Promising to thoroughly raise the bar on your lash game, the Rise Mascara boasts a blacker-than-black formula that lifts and defines for gravity-defying blinkers that still look thick and full of flutter.

When it comes to impressive precision and buildable volume, thank the formula’s ‘Lash-Wrap Technology’ which features a blend of four vegan waxes that bind together to coat each lash and ensuring lashes stay curled, lifted, and clump-free. The lengthening, lifting and curling power of this make up must-have in part also comes from the cleverly curved brush. The unique, wavy bristles grab and coat every single lash, resulting in locked-in, gravity-defying lift and volume — All. Day. Long.


If there’s space in your basket for a drop or two more of {Milk Makeup} heroes, allow us to introduce you to the brand’s bestsellers…

A staple since its inception, the {Hydro Grip Primer} has earned legions of loyal fans for its hydrating and look-locking benefits. A member of the Cult Community says it best, “When I saw this primer, I knew I needed to try it. Not only does the foundation grip onto my skin but it keeps it hydrated all day as well! After wearing my make up for eight hours today, it still looked amazing — I’m over the moon with this primer, it’s everything I’ve been looking for.

Made for those I-don’t-have-time-to-do-my-make up mornings, meet the greatest make up multi-tasker… Milk Makeup’s {Mini Lip + Cheek} means there’s no need to waste time finding blusher and lipstick. Simply sweep the twist-up stick across cheeks for a soft, dewy flush and lavish it over your lips for a hydrating slick of colour.

If you’re after a trusty brow gel to keep your arches in shape all day, you’ll be stoked to discover the {Kush Brow Gel}. The vegan hero ingredient (an animal-friendly alternative to beeswax!) conditions and sets brows without causing any stiffness or flaking. The intelligent formula also contains tinted heart-shaped fibres which latch onto each individual hair for fuller natural-looking arches.


*Applies automatically at checkout. Valid on Milk Makeup products for a limited time only.

Bethan Robinson

Bethan Robinson

Senior Copywriter

Bethan is a Senior Copywriter at Cult Beauty. When she’s not trying to perfect the ultimate ‘no make up’ make up look — she swears by Saie — or find new skin care to fall for, she’s likely playing video games, making the most of her housemate’s MUBI account or strolling around Victoria Park with a pastry in hand.