Beauty Trends

Steal the spotlight with 6 on-trend lipsticks under £20

Want to acknowledge the trends without blowing the budget? Invest in a new lipstick hue to show you’re in the know. We’ve rounded up our favourites under £20 (you’re welcome)…

{Slate Grey}

Not one for everyone, but grey lips are ‘a thing’. Wonderfully grungy, there’s something otherworldly about concrete-coloured pouts. Guaranteed to grant an ‘edge’ to any everyday ensemble, this look has taken social media by storm. Try Lime Crime’s {Velvetines} in ‘Cement’, or opt for something iridescent and rock their {Perlees Lipstick} in ‘Roswell’ – an extra-terrestrial pewter.

{’90s Brown}

The collective obsession with all things ’90s shows no sign of slowing. The lip colour du jour is brown – from café latte to espresso – we’ve found a marron for all moods (and every outfit). Pair it with double buns for a cute look, or wear your hair smooth, sleek and shiny à la Rachel for sophisticated vibes. Lime Crime’s {Matte Velvetines} in ‘Salem’ is our latest go-to hue.

{Midnight Blue}

Yep. Inky lips are de rigeur (and not for shrinking violets). Opt for a long-wear suede effect and team with dewy skin (and glossy lids) for a chic make up update. The blue will make your teeth look whiter (bonus) and is guaranteed to earn you fashion stripes. Try NYX Professional Makeup’s {Liquid Suede Lip Cream} in ‘Jet Set’ and get set to make a statement.

{Very Berry}

Usually reserved for wintry weather (‘Berry. For Autumn? Groundbreaking.’), the make up oracles have cast aside the rule book and urged deeper shades for summer (and beyond). Choose a shade between purple and crimson (‘currant’ is au courant) and wear with floaty frocks throughout our eagerly-anticipated Indian summer (*everything crossed*), then pair with coats and jaunty berets as things start to feel autumnal. We *heart* Stila’s {Stay All Day Liquid Lipstick} in shade ‘Notte’.

{Molten Metals}

Make up is having a fling with metallics, and when it comes to lips any shade looks fresh with a foil finish. Weird but wonderful, these long-wear liquid lipsticks grant your look an avant-garde update – especially when contrasted with semi-matte (completely flawless!) skin. We’re obsessed with Jouer’s captivating ‘Anniversary’ {Long-Wear Lip Crème} in ‘Rose’ – a beautiful metallic mauve.

{Classic Red}

Never out of style, no lip-wear wardrobe is complete without a statement scarlet. Worn slightly lived-in (like you’ve just been busted snogging), use your fingertip to blur for a chic, modern twist on timelessness. Or, layer balm on top for a fresh, subtle nod to gloss (as rocked with slicked-back locks and ‘gym skin’ on Roskanda’s runway). Huda Beauty’s {Liquid Matte} in ‘Heartbreaker’ is the suits-all essential.


Verity Douglas

Verity Douglas

Content Editor

Verity is our Content Editor and a Cult Beauty veteran. Currently on maternity leave, raising Cult Beauty’s honorary ‘word nerd’, Tabitha, she speaks fluent ‘beauty’ and loves nothing more than the marriage of language and lip balm (and cleanser and candles… ad infinitum). Nothing can stop her from quoting Nancy Mitford, treating herself to yet another Bella Freud candle for her desk or buying that pilgrim-esque collared or heavily fringed outfit she’s been eyeing. You can trust her to debunk widespread beauty myths and dispense invaluable advice with ease…