Beauty Trends

The Biggest Beauty Trend to try from London Fashion Week

The take-home beauty trend from LFW? Er… bare skin is still in but this time, it’s chilled out (less post-workout). The London catwalks were awash with pared-back faces, with bold boyish brows, the occasional (faux) freckle and a just-caught-snogging red lip spotted here and there. 

At Daks, the look was “Brooke Shields out riding on a horse” (obviously!) with models boasting an all-American, girl-next-door ‘wholesome’ aesthetic. Complexions were prepped with a glow-giving massage, before plumping day cream, satin-finish foundation and a whisper of featherweight setting powder to achieve a low-key healthy glow. 

The vibe was similar at Roksanda, Erdem and Antonio Beradi, with flawlessly beautiful, ‘outdoorsy’ skin the main focus. Even mascara took a back seat, with lashes brushed with brow product to add a hint of definition without looking too trop. You can use ZOEVA’s teeny tiny {Petit Fan Brush} to sweep {Brow Powder} or {Brow Pomade} through your fringes for a super subtle flutter.

Brows were consistently brushed up and grown out – perfectly imperfect in a fresh and youthful way. Minimally ‘styled’, they were pretty much left to their own wild devices. You’ve plenty of time to help yours become Brooke-esque by autumn (you can find our top growing tips {here}), or use {Charlotte Tilbury} {Legendary Brows} to make substantial brows more biddable.

For skin? Channel the pony-trekking glow with semi-matte formulas, ultra-fine blurring powders and a custom colour for believable beautification. This look is very ‘real’, so avoid blanket coverage and allow your skin’s natural quirks to prevent things becoming too flat.

Kevyn Aucoin’s {The Sensual Skin Primer} can be worn alone to blur and grant a velvety-textured skin finish, or mixed with {The Sensual Skin Enhancer} to create a custom base – mix several shades and vary the proportions to address the changing needs of your complexion.

NYX Professional Makeup’s {Pro Foundation Mixers} come in an array of shades to vary the depth, tone and finish of your foundation – just add a few drops to adjust the ‘temperature’ or amp up the glow if you like things more dewy.

A light dusting of powder keep things velveteen. The world’s obsessing over BECCA’s beautiful {Soft Light Blurring Powder} – it mimics photo-friendly, late-evening sunshine. Or try Beauty Bakerie’s {Flour Setting Powder} to grant a soft focus finish. It comes in four shades – including pink and yellow to brighten and neutralise grey ‘city’ skin – and is so finely milled that there’s no risk of caking or looking too chalky.

You can also experiment with the new wave of powder foundations. Laura Geller’s {Double Take Baked Versatile Powder Foundation} can be used wet or dry to grant custom coverage. Apply dry with a buffing brush to unify with a sheer, weightless veil, or use a dampened buffing brush or {Beautyblender} sponge to increase the intensity when your skin needs a little extra help.



Verity Douglas

Verity Douglas

Content Editor

Verity is our Content Editor and a Cult Beauty veteran. Currently on maternity leave, raising Cult Beauty’s honorary ‘word nerd’, Tabitha, she speaks fluent ‘beauty’ and loves nothing more than the marriage of language and lip balm (and cleanser and candles… ad infinitum). Nothing can stop her from quoting Nancy Mitford, treating herself to yet another Bella Freud candle for her desk or buying that pilgrim-esque collared or heavily fringed outfit she’s been eyeing. You can trust her to debunk widespread beauty myths and dispense invaluable advice with ease…