Meet The Founder

Founder Favorites – What’s On My Desk Right Now…

Cult Beauty Founder's Favourite - Uma Wellness Oils

We discovered {Uma Oils} in New York – a great tip from Cult Beauty expert {James Corbett}. It was love at first sniff. These exquisite elixirs are made by an Indian family with generations of experience growing, extracting and blending essential oils for the top skin care companies in the world – and the quality is palpable and unparalleled.

My current obsession is the {Wellness} range. Wellbeing is one of the fastest growing categories in the beauty industry right now, which makes sense; what’s the point in spending £££ on make up and hair care if your eyes are sunken and your strands are falling out from stress. Look after yourselves people, it brings a ‘sparkle’ to the skin that no amount of foundation can fake (ok, ok, except maybe Jouer’s {Luminizing Moisture Tint}).

I love a ritual, this one takes seconds and the magical Ayurvedic formulae create an actual legal high. On a recent long-haul flight I had everyone around me trialing it after I was asked, ‘what are you doing and what is that glorious smell?’; two of my fellow passengers have since ordered the {Bliss Oil} from our site.

You start by massaging 4 drops between your toes, this is one of the fastest topical routes to your bloodstream, then a couple of drops covers your wrist, temples and behind your ears, then finally – cup your hands over your mouth and breath in-and-out deeply 5 times. I defy anyone not to feel elated, grounded, supported and calm.


Verity Douglas

Verity Douglas

Content Editor

Cult Beauty’s Content Editor and a Cult Beauty OG, Verity loves nothing more than the marriage of language and lip balm. A quintessential Libran, she’s a self-professed magpie for luxury ‘must-haves' and always pursuing the new and the niche — from the boujee-est skin care to cutting-edge tech. Balancing an urge to stop the clock with her desire to embrace the ageing process (and set a positive example for her daughter), Verity's a retinol obsessive and will gladly share her thoughts about the time-defying gadgets, masks and treatments worth the splurge...