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The brainchild of a collective of creatives, hairstylists, chemists and formula enthusiasts, amika's mantra is 'all hair is welcome'. Living up to their promise, this Normcore Signature Shampoo is crafted to work its magic on all hair types, because everyone deserves to have clean, lustrous hair! Overflowing with vitamins and antioxidants, this lathering formula is equal parts refreshing and hydrating. Expect soft, shiny strands...
It infused with coconut acid to generate a luscious - not to mention conditioning - lather that effortlessly shifts grease and impurities. Plus, omega 7-rich sea buckthorn promotes elasticity and delivers impressive hydration! It's even laced with amika's signature scent, so you can expect your tresses to smell like their intoxicating blend of warm vanilla, spicy-sweet clover, and fresh citrus. Psst, did we mention it's safe for colour-treated, Brazilian-treated and keratin-treated hair? Committed to creating formulas that fit your values, all amika products are cruelty-free, held in 100% recyclable packaging and made with 90%+ post-consumer recycled plastics to reduce virgin plastic production.
Wet hair and massage from roots to ends.
Rinse and follow with Normcore Signature Conditioner or Soulfood Nourishing Mask.
Founded by industryoutsidersin Williamsburg, Brooklyn in 2007, amika prides itself on celebrating all hair types, textures and styles. Boasting 10 collections that yield top-notch results – whatever your wishes – this indie brand is the stylist-slash-saviour of your hair dreams. Wondering where to start? Allow us to introduce you to their universal favourite... Packed with a cocktail of vitamins and antioxidants, the Normcore Signature Shampoo is made with all hair types and works wonders at refreshingandhydrating your locks.
Water/Eau/Aqua, Sodium Cocoyl Isethionate, Glycol Distearate, Cocamidopropyl Hydroxysultaine, Cocamidopropylamine Oxide, Coconut Acid, Fragrance/Parfum, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit Extract, Glycerin, Sodium Isethionate, PEG-150 Distearate, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hexylene Glycol, Citric Acid, Sodium Chloride, Polyquaternium-7, Cocamidopropyl Betaine, Cocamidopropyl Dimethylamine, Phenoxyethanol, Butylphenyl Methylpropional, Limonene, Hydroxycitronellal, Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde
Range
Brand
Transparency lies at the heart of our philosophy which is why we have partnered with tech-platform - Provenance - to cut through the industry 'noise' and equip you with key facts that matter. A 'proof point' with a green tick means a third party has verified the accuracy of the statement whereas no green tick means that there isn't independent confirmation (yet!0, but that the brand has still supplied substantiating evidence (Which you can view yourself). Discover the proof points for this product below.
Quantity
The brainchild of a collective of creatives, hairstylists, chemists and formula enthusiasts, amika's mantra is 'all hair is welcome'. Living up to their promise, this Normcore Signature Shampoo is crafted to work its magic on all hair types, because everyone deserves to have clean, lustrous hair! Overflowing with vitamins and antioxidants, this lathering formula is equal parts refreshing and hydrating. Expect soft, shiny strands...
It infused with coconut acid to generate a luscious - not to mention conditioning - lather that effortlessly shifts grease and impurities. Plus, omega 7-rich sea buckthorn promotes elasticity and delivers impressive hydration! It's even laced with amika's signature scent, so you can expect your tresses to smell like their intoxicating blend of warm vanilla, spicy-sweet clover, and fresh citrus. Psst, did we mention it's safe for colour-treated, Brazilian-treated and keratin-treated hair? Committed to creating formulas that fit your values, all amika products are cruelty-free, held in 100% recyclable packaging and made with 90%+ post-consumer recycled plastics to reduce virgin plastic production.
Wet hair and massage from roots to ends.
Rinse and follow with Normcore Signature Conditioner or Soulfood Nourishing Mask.
Founded by industryoutsidersin Williamsburg, Brooklyn in 2007, amika prides itself on celebrating all hair types, textures and styles. Boasting 10 collections that yield top-notch results – whatever your wishes – this indie brand is the stylist-slash-saviour of your hair dreams. Wondering where to start? Allow us to introduce you to their universal favourite... Packed with a cocktail of vitamins and antioxidants, the Normcore Signature Shampoo is made with all hair types and works wonders at refreshingandhydrating your locks.
Water/Eau/Aqua, Sodium Cocoyl Isethionate, Glycol Distearate, Cocamidopropyl Hydroxysultaine, Cocamidopropylamine Oxide, Coconut Acid, Fragrance/Parfum, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit Extract, Glycerin, Sodium Isethionate, PEG-150 Distearate, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hexylene Glycol, Citric Acid, Sodium Chloride, Polyquaternium-7, Cocamidopropyl Betaine, Cocamidopropyl Dimethylamine, Phenoxyethanol, Butylphenyl Methylpropional, Limonene, Hydroxycitronellal, Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde
Range
Brand
Transparency lies at the heart of our philosophy which is why we have partnered with tech-platform - Provenance - to cut through the industry 'noise' and equip you with key facts that matter. A 'proof point' with a green tick means a third party has verified the accuracy of the statement whereas no green tick means that there isn't independent confirmation (yet!0, but that the brand has still supplied substantiating evidence (Which you can view yourself). Discover the proof points for this product below.
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