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Amika Normcore Signature Shampoo
Founded by industry outsiders in Williamsburg, Brooklyn in 2007, amika prides itself on celebrating all hair types, textures and styles. Boasting 10 collections that yield top-notch results – whatever your wishes – this indie brand is the stylist-slash-saviour of your hair dreams. Wondering where to start? Allow us to introduce you to their universal favourite... Packed with a cocktail of vitamins and antioxidants, the Normcore Signature Shampoo is made with all hair types and works wonders at refreshing and hydrating your locks.
The brainchild of a collective of creatives, hairstylists, chemists and formula enthusiasts, amika's mantra is 'all hair is welcome'. Living up to their promise, this Normcore Signature Shampoo is crafted to work its magic on all hair types, because everyone deserves to have clean, lustrous hair! Overflowing with vitamins and antioxidants, this lathering formula is equal parts refreshing and hydrating. Expect soft, shiny strands...
It infused with coconut acid to generate a luscious - not to mention conditioning - lather that effortlessly shifts grease and impurities. Plus, omega 7-rich sea buckthorn promotes elasticity and delivers impressive hydration! It's even laced with amika's signature scent, so you can expect your tresses to smell like their intoxicating blend of warm vanilla, spicy-sweet clover, and fresh citrus. Psst, did we mention it's safe for colour-treated, Brazilian-treated and keratin-treated hair? Committed to creating formulas that fit your values, all amika products are cruelty-free, held in 100% recyclable packaging and made with 90%+ post-consumer recycled plastics to reduce virgin plastic production.
Wet hair and massage from roots to ends.
Rinse and follow with Normcore Signature Conditioner or Soulfood Nourishing Mask.
Water/Eau/Aqua, Sodium Cocoyl Isethionate, Glycol Distearate, Cocamidopropyl Hydroxysultaine, Cocamidopropylamine Oxide, Coconut Acid, Fragrance/Parfum, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit Extract, Glycerin, Sodium Isethionate, PEG-150 Distearate, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hexylene Glycol, Citric Acid, Sodium Chloride, Polyquaternium-7, Cocamidopropyl Betaine, Cocamidopropyl Dimethylamine, Phenoxyethanol, Butylphenyl Methylpropional, Limonene, Hydroxycitronellal, Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde
- Shampoo
- Amika
Transparency lies at the heart of our philosophy which is why we have partnered with tech-platform - Provenance - to cut through the industry 'noise' and equip you with key facts that matter. A 'proof point' with a green tick means a third party has verified the accuracy of the statement whereas no green tick means that there isn't independent confirmation (yet!0, but that the brand has still supplied substantiating evidence (Which you can view yourself). Discover the proof points for this product below.
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Amika Normcore Signature Shampoo
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Founded by industry outsiders in Williamsburg, Brooklyn in 2007, amika prides itself on celebrating all hair types, textures and styles. Boasting 10 collections that yield top-notch results – whatever your wishes – this indie brand is the stylist-slash-saviour of your hair dreams. Wondering where to start? Allow us to introduce you to their universal favourite... Packed with a cocktail of vitamins and antioxidants, the Normcore Signature Shampoo is made with all hair types and works wonders at refreshing and hydrating your locks.
The brainchild of a collective of creatives, hairstylists, chemists and formula enthusiasts, amika's mantra is 'all hair is welcome'. Living up to their promise, this Normcore Signature Shampoo is crafted to work its magic on all hair types, because everyone deserves to have clean, lustrous hair! Overflowing with vitamins and antioxidants, this lathering formula is equal parts refreshing and hydrating. Expect soft, shiny strands...
It infused with coconut acid to generate a luscious - not to mention conditioning - lather that effortlessly shifts grease and impurities. Plus, omega 7-rich sea buckthorn promotes elasticity and delivers impressive hydration! It's even laced with amika's signature scent, so you can expect your tresses to smell like their intoxicating blend of warm vanilla, spicy-sweet clover, and fresh citrus. Psst, did we mention it's safe for colour-treated, Brazilian-treated and keratin-treated hair? Committed to creating formulas that fit your values, all amika products are cruelty-free, held in 100% recyclable packaging and made with 90%+ post-consumer recycled plastics to reduce virgin plastic production.
Wet hair and massage from roots to ends.
Rinse and follow with Normcore Signature Conditioner or Soulfood Nourishing Mask.
Water/Eau/Aqua, Sodium Cocoyl Isethionate, Glycol Distearate, Cocamidopropyl Hydroxysultaine, Cocamidopropylamine Oxide, Coconut Acid, Fragrance/Parfum, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit Extract, Glycerin, Sodium Isethionate, PEG-150 Distearate, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hexylene Glycol, Citric Acid, Sodium Chloride, Polyquaternium-7, Cocamidopropyl Betaine, Cocamidopropyl Dimethylamine, Phenoxyethanol, Butylphenyl Methylpropional, Limonene, Hydroxycitronellal, Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde
- Shampoo
- Amika
Transparency lies at the heart of our philosophy which is why we have partnered with tech-platform - Provenance - to cut through the industry 'noise' and equip you with key facts that matter. A 'proof point' with a green tick means a third party has verified the accuracy of the statement whereas no green tick means that there isn't independent confirmation (yet!0, but that the brand has still supplied substantiating evidence (Which you can view yourself). Discover the proof points for this product below.
Frequently Bought Together
+
from 58.70€
Add both to basket
Customer Reviews
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good shampoo overall
it does clean your scalp, but it doesn’t leather well even if you try emulsifying it, but consider the price it is still very good.
Report this reviewgood shampoo
Is much better than drug storee ones, leaves my hair soft and clear, but not a magic product. Good value for money.
Report this reviewI'm a fan!
Every time I buy an amika product it's makes me want all off theme! I love this brand! Didn't disappoint me yet.
Report this reviewGreasy
Love the smell and quality of this shampoo however doesn’t agree with my hair. Usually can get two days out of my hair and dry shampoo the third but finding myself wanting to wash my hair every day with this. So sad because it smells amazing and feels lovely on the first day of washing. Using it with the conditioner too.ÂÂ
Report this reviewLeft my hair greasy
Shampoo unfortunately left my hair heavy and greasy, I tried a couple of times using less shampoo but it didn’t make a difference.ÂÂ
Report this reviewAmazing
I love this Shampoo! I got the conditioner as well and together they are amazing! I love the smell and it made my hair feel incredible, I love that it’s sulphate, paraben and silicone free, vegan and cruelty free! I can’t wait to but their entire range!
Report this reviewSmells Amazing
Love this shampoo it’s really silky and smells amazing, bubbles up a lot and a little bit goes a long way!
Report this reviewGood Shampoo with Mild Surfactants
I really like this shampoo!!! I have a very dry, sensitive scalp and was looking for something "affordable" with mild surfactants. My scalp feels much better now than before and my hair feels nice and soft after shampooing too. I even feel like I don't need to condition my hair afterwards because the shampoo is so nourishing.Â
Report this reviewGreat shampoo for normal hair
I love this shampoo. It does what it needs to do and smells amazing. I have normal to dry hair and this shampoo hydrates and cleans my hair very well without overhydrating it or stripping it. Definitely will repurchase when my bottle is empty!
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