Whether you want a classic wing, a natural flick or a bold graphic look, draw your own line with Power Ink Liner from VIEVE.

The precision brush allows you to create the finest of details whilst the smooth-flowing ink glides on for effortless application without dragging. Designed in the brand’s signature gold hue, the ergonomic eyeliner is crafted with a flat edge to give you ultimate control, even when creating the most intricate of eyeliner looks. With a powerful pigments, the long-lasting and smudge-proof formula guarantees your liner stays in place no matter where your day takes you.

Draw along the lash line, extending upwards and outwards to create a wing. Ensure the lid is clicked firmly in place to keep the smooth-flowing formula airtight.

A clever homage to Jamie Genevieve’s name, VIEVE means ‘full of life’. Inspired by her passion for make up and her own journey from beauty blogger to make up maestro to the stars, Jamie has created a brand that empowers, encourages self-belief and delivers lashings of confidence. With VIEVE, there are no rules – the products are powerful, bold, versatile and easy to use and the Power Ink Liner is no exception. It’s a smooth-flowing, flexible liquid eyeliner for powerfully precise definition.

Aqua/Water/Eau, Butylene Glycol, Styrene/Acrylates Copolymer, Charcoal Powder, Alcohol, Pentylene Glycol, Amp-Acrylates Copolymer, Ammonium Acrylates Copolymer, Sodium Dehydroacetate, Caprylyl Glycol, Bentonite, Phenoxyethanol, Citric Acid, Pvp, Sodium Citrate, Silica, Iron Oxides (Ci 77491, Ci 77499).