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A brand that needs no introduction, Urban Decay is iconic. Born in 1996, creator Wende Zonmir sought to challenge beauty standards with a swathe of vivid, captivating colours that rebelled against the trends. Since then, the brand has grown from strength to strength, becoming a fixture of make up collections all over the globe. Renowned for its pigment-packed shadows, phenomenal, long-wearing liners and next-level setting sprays not to mention the Holy Grail Naked collection of lust-worthy palettes and nearly-bare bases that lend the most natural, second-skin finish this line-up is proud to be cruelty-free: prepare to unleash your creativity.
If your eyeshadow tends to crease, cake or migrate then call off the search for the ultimate primer: Urban Decays Eyeshadow Primer Potion has near mythical skills when it comes to ensuring your colours on lockdown.
The ultimate foil for the slipperiest eyelids, this velvety formula counteracts oils to create a smooth, Velco-esque base for your shadows. Like prepping a canvas, this helps to intensify payoff and keep your look freshly applied until bedtime no smudging or fallout allowed. A Holy Grail favourite of those in-the-know, this much-lauded offerings tipped to transform your approach to eyeshadow there's no wonder that it's the UKs #1 premium eyeshadow primer!*
*According to the NPD Group. Value and Unit product sales of Makeup Eye Primer, January to December 2019.
Apply just a touch of any one of these formulas before your shadow for crease-free all-day (and all-night) staying power.
Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate ,Aqua (Water/Eau)., [+/- (May Contain): Mica, CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride)].
Please Note: Ingredients may vary per shade. Please refer to packaging for specific ingredients list.
- 10ml
- Urban Decay
Frequently Bought Together



from 51.30€
Add both to basket
Urban Decay Eyeshadow Primer Potion 10ml (Various Shades)
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22.00€
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A brand that needs no introduction, Urban Decay is iconic. Born in 1996, creator Wende Zonmir sought to challenge beauty standards with a swathe of vivid, captivating colours that rebelled against the trends. Since then, the brand has grown from strength to strength, becoming a fixture of make up collections all over the globe. Renowned for its pigment-packed shadows, phenomenal, long-wearing liners and next-level setting sprays not to mention the Holy Grail Naked collection of lust-worthy palettes and nearly-bare bases that lend the most natural, second-skin finish this line-up is proud to be cruelty-free: prepare to unleash your creativity.
If your eyeshadow tends to crease, cake or migrate then call off the search for the ultimate primer: Urban Decays Eyeshadow Primer Potion has near mythical skills when it comes to ensuring your colours on lockdown.
The ultimate foil for the slipperiest eyelids, this velvety formula counteracts oils to create a smooth, Velco-esque base for your shadows. Like prepping a canvas, this helps to intensify payoff and keep your look freshly applied until bedtime no smudging or fallout allowed. A Holy Grail favourite of those in-the-know, this much-lauded offerings tipped to transform your approach to eyeshadow there's no wonder that it's the UKs #1 premium eyeshadow primer!*
*According to the NPD Group. Value and Unit product sales of Makeup Eye Primer, January to December 2019.
Apply just a touch of any one of these formulas before your shadow for crease-free all-day (and all-night) staying power.
Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate ,Aqua (Water/Eau)., [+/- (May Contain): Mica, CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride)].
Please Note: Ingredients may vary per shade. Please refer to packaging for specific ingredients list.
- 10ml
- Urban Decay
Frequently Bought Together



from 51.30€
Add both to basket
Customer Reviews
Top Customer Reviews
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Perfect
The eyeshadow primer is just so good. The color stays on all day and evening.
Report this reviewA lil bit disappointed by the product
This is the third time I've purchased this product and I've never had any complain with its consistency before. I'm not sure if the formula has changed meanwhile but it dries very quickly and leaves no time to blend the eyeshadow
Report this reviewdries my eyes
Dries my eyes lid and so strong that my eye shadow doesn't blend. Really don't like this product.
Report this reviewBest primer on the market
I have tried many primers for my eye lids. This one is the best one you can buy. Highly recommend it!Â
Report this reviewThe best eye primer out there
I've been purchasing this eye primer for years and I keep returning to it - I don't even need to try other brands because this is just the one for me. I have sensitive eyes and this Urban Decay primer doesn't irritate my eyes at all; it blends nicely and the make up stays on for an entire day. You just need a very small amount each time, so the product will also last for quite a while.
Report this reviewdisappointing
The primer is too liquid and takes a long time to dry on the eye. I wasn't more impressed with him compared to the others.
Report this reviewBest Eyeshadow Primer
I like the texture and it helps to prevent creasing of the eyeshadow. Maybe it's a bit too small because it finishes quickly
Report this reviewA basic in your makeup drawer
I have an oily eyelid. With this primer, my eyeshadow does not move, and this from morning  until evening.
Report this review