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A brand that needs no introduction, Urban Decay is iconic. Born in 1996, creator Wende Zonmir sought to challenge beauty standards with a swathe of vivid, captivating colours that rebelled against the trends. Since then, the brand has grown from strength to strength, becoming a fixture of make up collections all over the globe. Renowned for its pigment-packed shadows, phenomenal, long-wearing liners and next-level setting sprays not to mention the Holy Grail Naked collection of lust-worthy palettes and nearly-bare bases that lend the most natural, second-skin finish: prepare to unleash your creativity.
If your eyeshadow tends to crease, cake or migrate then call off the search for the ultimate primer: Urban Decays Eyeshadow Primer Potion has near mythical skills when it comes to ensuring your colours on lockdown.
The ultimate foil for the slipperiest eyelids, this velvety formula counteracts oils to create a smooth, Velco-esque base for your shadows. Like prepping a canvas, this helps to intensify payoff and keep your look freshly applied until bedtime no smudging or fallout allowed. A Holy Grail favourite of those in-the-know, this much-lauded offerings tipped to transform your approach to eyeshadow there's no wonder that it's the UKs #1 premium eyeshadow primer!*
*According to the NPD Group. Value and Unit product sales of Makeup Eye Primer, January to December 2019.
Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau). May Contain +/-: Mica, CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride)].
Please Note: Ingredients may vary per shade.
Apply just a touch of any one of these formulas before your shadow for crease-free all-day (and all-night) staying power.
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Urban Decay Eyeshadow Primer Potion - Original
27.60€
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Customer Reviews
5 stars rating 116 reviews
4 stars rating 34 reviews
3 stars rating 11 reviews
2 stars rating 2 reviews
1 stars rating 2 reviews
Top Customer Reviews
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Nice eye primer
Keeps my eyeshadow from creasing or fading for most of the day
by Sammiej Verified Purchase
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favorite
the best eyeshadow primer
by sweeth Verified Purchase
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Amazing
Stops my lids from creasing, lasts all day, eyeshadow does not smudge
by Shadow girl Verified Purchase
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Nice
Works great for preparing before applying eyeshadow.
by Jan Verified Purchase
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It’s a good eye primer
My eyelids don’t crease
by Aleksandra Verified Purchase
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very good primer!
i love this eyelid primer i have very oily eyelids and it works perfectly !! keeps my eyeshadow all day
by Sara Verified Purchase
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Best eyeshadow primer ever
Best eyeshadow primer ever, did not find a better one in... ever!
by Myribuen Verified Purchase
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Not worth money
It feels like I received a spoiled product because the consistency is very strange and it didn't work for me at all. It doesn't hold eyeshadow the way it's supposed to. If this is how it's actually meant to be, I definitely don't recommend it.
by Milagros Verified Purchase
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Great
I am using it for the first time, on the advice of a friend. My eyeshadows are great! They do not get into the pores.
by Nataly Verified Purchase
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ICONIC
makes its work perfectly
by giulia Verified Purchase
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