Urban Decay Eyeshadow Primer Potion 10ml (Various Shades)
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23.70€
In stock | Usually dispatched within 24 hours
A brand that needs no introduction, Urban Decay is iconic. Born in 1996, creator Wende Zonmir sought to challenge beauty standards with a swathe of vivid, captivating colours that rebelled against the trends. Since then, the brand has grown from strength to strength, becoming a fixture of make up collections all over the globe. Renowned for its pigment-packed shadows, phenomenal, long-wearing liners and next-level setting sprays not to mention the Holy Grail Naked collection of lust-worthy palettes and nearly-bare bases that lend the most natural, second-skin finish: prepare to unleash your creativity.
If your eyeshadow tends to crease, cake or migrate then call off the search for the ultimate primer: Urban Decays Eyeshadow Primer Potion has near mythical skills when it comes to ensuring your colours on lockdown.
The ultimate foil for the slipperiest eyelids, this velvety formula counteracts oils to create a smooth, Velco-esque base for your shadows. Like prepping a canvas, this helps to intensify payoff and keep your look freshly applied until bedtime no smudging or fallout allowed. A Holy Grail favourite of those in-the-know, this much-lauded offerings tipped to transform your approach to eyeshadow there's no wonder that it's the UKs #1 premium eyeshadow primer!*
*According to the NPD Group. Value and Unit product sales of Makeup Eye Primer, January to December 2019.
Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau). May Contain +/-: Mica, CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride)].
Please Note: Ingredients may vary per shade.
Apply just a touch of any one of these formulas before your shadow for crease-free all-day (and all-night) staying power.
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Customer Reviews
5 stars rating 101 reviews
4 stars rating 30 reviews
3 stars rating 11 reviews
2 stars rating 2 reviews
1 stars rating 1 reviews
Top Customer Reviews
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Best choice
Makes it very pigmented and very long lasting.
by Dia Verified Purchase
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The Best
An iconic eyeshadow primer that helps your eyeshadow look more intense and last for hours without creasing or fading. Its creamy texture applies easily and creates a smooth canvas on the eyelid, improving the adherence and pigmentation of the shades.
by Carolina F. Verified Purchase
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My staple
I have been using this primer for 10 years now (since 2016). It has been my staple through everything in life. This particular version doesn’t have a shade, can not really cover any discoloration on your eyelids by itself. But it still performs great on me. The eyeshadow last but the primer doesn’t dry my skin like a concealer would do. One 10 ml tube lasts me over one year of everyday use so its actually a good deal
by V Verified Purchase
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50/50
I still don't quite understand how this base works; some eyeshadows don't look very good with it, and at the end of the day, the makeup looks worse.
by Vikki Verified Purchase
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Holds eyeshadow well
This really keeps your eyeshadow in place all day! I only wish it had a little bit of coverage to it, the product is completely sheer so you can see my "eye veins" through the eyeshadow. But really does the job in terms of keeping your eyeshadow in place.
by April Verified Purchase
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A great eyeshadow base!
A great eyeshadow base! Any shadows and sparkles last for hours, don’t crease, and don’t fall off. Keeps makeup looking fresh all day.
by Viktoryia Verified Purchase
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Eye prmer
I hope this helps with my eyelids they are a bit oily
by Miriam Verified Purchase
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Solid Base
Does a decent job of giving eyeshadows a more even base and helping them stay put longer. Many people notice that their eyeshadow lasts longer and resists creasing, especially helpful if you have oily lids.
by Mady Verified Purchase
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A classic for a reason
This primer has been a great addition to my routine. It makes my shadows look noticeably brighter and helps them last much longer, which is especially helpful for my oily eyelids. With this underneath, my eyeshadow stays in place far better throughout the day. That said, while it’s a good product, I wouldn’t say it’s absolutely essential if you already use high-quality eyeshadows. It’s a nice extra step that elevates the look, but not a must-have for everyone. Still, a classic for a reason — really impressed overall!
by Salvia Verified Purchase
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Satisfied
I have really oily eyelids and this really keeps them crease-free for hours. I only give 4 stars tho because I feel a little burn until I blend it and I dont know what up with that.
by Anomar Verified Purchase
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