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  • Urban Decay Eyeshadow Primer Potion - Original
  • Urban Decay Eyeshadow Primer Potion - Original
  • Urban Decay Eyeshadow Primer Potion - Original
  • Urban Decay Eyeshadow Primer Potion - Original
  • Urban Decay Eyeshadow Primer Potion - Original

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If your eyeshadow tends to crease, cake or migrate then call off the search for the ultimate primer: Urban Decays Eyeshadow Primer Potion has near mythical skills when it comes to ensuring your colours on lockdown.

The ultimate foil for the slipperiest eyelids, this velvety formula counteracts oils to create a smooth, Velco-esque base for your shadows. Like prepping a canvas, this helps to intensify payoff and keep your look freshly applied until bedtime no smudging or fallout allowed. A Holy Grail favourite of those in-the-know, this much-lauded offerings tipped to transform your approach to eyeshadow there's no wonder that it's the UKs #1 premium eyeshadow primer!*

*According to the NPD Group. Value and Unit product sales of Makeup Eye Primer, January to December 2019.

Apply just a touch of any one of these formulas before your shadow for crease-free all-day (and all-night) staying power.

A brand that needs no introduction, Urban Decay is iconic. Born in 1996, creator Wende Zonmir sought to challenge beauty standards with a swathe of vivid, captivating colours that rebelled against the trends. Since then, the brand has grown from strength to strength, becoming a fixture of make up collections all over the globe. Renowned for its pigment-packed shadows, phenomenal, long-wearing liners and next-level setting sprays not to mention the Holy Grail Naked collection of lust-worthy palettes and nearly-bare bases that lend the most natural, second-skin finish: prepare to unleash your creativity.

Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau). May Contain +/-: Mica, CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride)].

Please Note: Ingredients may vary per shade.

Brand

Urban Decay

Volume

10ml
Explore Urban Decay range

Urban Decay Eyeshadow Primer Potion - Original

Vegan
4.48 Stars. 86 Reviews

86 reviews

Earn 24 Status Points
23.70€

Quantity

In stock

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    If your eyeshadow tends to crease, cake or migrate then call off the search for the ultimate primer: Urban Decays Eyeshadow Primer Potion has near mythical skills when it comes to ensuring your colours on lockdown.

    The ultimate foil for the slipperiest eyelids, this velvety formula counteracts oils to create a smooth, Velco-esque base for your shadows. Like prepping a canvas, this helps to intensify payoff and keep your look freshly applied until bedtime no smudging or fallout allowed. A Holy Grail favourite of those in-the-know, this much-lauded offerings tipped to transform your approach to eyeshadow there's no wonder that it's the UKs #1 premium eyeshadow primer!*

    *According to the NPD Group. Value and Unit product sales of Makeup Eye Primer, January to December 2019.

    Apply just a touch of any one of these formulas before your shadow for crease-free all-day (and all-night) staying power.

    A brand that needs no introduction, Urban Decay is iconic. Born in 1996, creator Wende Zonmir sought to challenge beauty standards with a swathe of vivid, captivating colours that rebelled against the trends. Since then, the brand has grown from strength to strength, becoming a fixture of make up collections all over the globe. Renowned for its pigment-packed shadows, phenomenal, long-wearing liners and next-level setting sprays not to mention the Holy Grail Naked collection of lust-worthy palettes and nearly-bare bases that lend the most natural, second-skin finish: prepare to unleash your creativity.

    Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau). May Contain +/-: Mica, CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride)].

    Please Note: Ingredients may vary per shade.

    Brand

    Urban Decay

    Volume

    10ml

    Customer Reviews

    4.48 Stars

    86 reviews

    5

    4

    3

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    1

    5 out of 5 stars. 55 reviews4 out of 5 stars. 21 reviews3 out of 5 stars. 7 reviews2 out of 5 stars. 2 reviews1 out of 5 stars. 1 review

    Customer Reviews

    Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are independent and do not represent the views of The Hut Group.

    The best I’ve tried!
    5 out of 5 stars
    I haven’t tried many eyeshadow primers, but this outshines them all! The way it holds the eye makeup in place is just amazing! Only thing is it did dry my eyelids a bit, but a thicker eye cream seems to have solved the problem.
    by Kate
    Verified Purchase
    Was this helpful?
    Don't like it
    3 out of 5 stars
    Everyone loves it, but I put it on a clients' eyelids, on a good prepared skin, and it's so dry I can't buff it
    by Anna
    Verified Purchase
    Was this helpful?
    Reliable
    5 out of 5 stars
    Lasts forever and works well. This is my go to u don't even try anything else eyeshadow doesn't budge
    by Cici
    Verified Purchase
    Was this helpful?
    cbeauty