In shades of coral, dusky plum and peach that are inspired by the Santa Monica sunset, Tower 28 Beauty's multi-purpose BeachPlease Luminous Tinted Balm blends seamlessly to grant a healthy, sun-kissed flush.

Designed to cloak your lips and cheeks with weightless colour, this vegan and cruelty-free formula has the same enlivening effect as a day spent lazing in the summer sun. Never cakey or heavy, the silicone-free, creamy pans diffuse effortlessly to achieve a second-skin flush that looks like you, only on holiday. The sensitive skin-friendly formula is made with a medley of skin-loving, plant-based ingredients (think: green tea extract and aloe vera) to comfort your skin with each application. Choose between six sunset-inspired shades: 'Magic Hour', a rosy nude; 'Golden Hour', a vibrant orange; 'Happy Hour', a coral pink; 'Rush Hour', a flattering peach; 'Power Hour', a terracotta tone and 'After Hours', a dusky berry hue.