Naturally found in our skin to maintain hydration levels, hyaluronic acid is a skin care superstar for a reason. Essentially a ‘moisture magnet’, it attracts moisture from the atmosphere and can hold up to 1000 times its weight in water. Over time, our hyaluronic acid levels decrease (sob) resulting in dullness, fine lines and uneven tone and texture. The perfect foil for this unfortunate state of affairs, THE INKEY LIST’s gentle Hyaluronic Acid Serum stars the stuff at a pure, 2% concentration and in three molecular weights (high, medium and low) to ensure maximum absorption at every layer of your skin. Dehydrated skin affects most of us (even oily skin can be dehydrated) and, differing from dryness, results from a lack of water in the skin. Replenish this water with The Inkey List’s high-quality, impressively affordable formula and you can expect plumper, healthier skin, with fewer visible fine lines and wrinkles and a more even tone and texture. It can even aid the efficacy of products applied after it – genius.

Use in the AM and PM

Onto cleansed skin apply a pea-sized amount to the fingertips and gently pat into the face and neck

Follow with preferred serums and moisturise

(Hyaluronic acid can aid the efficacy of your other products, so use it as your first serum, straight after cleansing and toning)

Also known as ‘Your Beauty Translator’, THE INKEY LIST’s aim is simple: break through beauty jargon to deliver a straightforward take on skin care’s most-wanted ingredients (at astoundingly reasonable, ‘give-it-a-go’ prices). One of the most important factors for healthy, plump skin is hydration – and what’s everyone’s ultimate hydration hero? Hyaluronic acid, of course. Naturally found in our skin to maintain hydration, hyaluronic acid is a moisture-binding ingredient that can hold up to 1000 times its weight in water. Essentially a magnet for moisture, this formulation stars 2% pure hyaluronic acid (at different molecular weights to hydrate every layer of skin) to plump up fine lines and hydrate all skin types.

Water (Aqua / Eau), Propanediol, Glycerin, Butylene Glycol, Sodium Hyaluronate, Ammonium Acryloyldimethyltaurate/Vp Copolymer, Leuconostoc/Radish Root Ferment Filtrate, Hyaluronic Acid, Carbomer, Polysorbate 20, Palmitoyl Tetrapeptide-7, Palmitoyl Tripeptide-1, Phenoxyethanol