won't last long as its a lotion, but the tan looks nice

I had seen such good reviews about this tanning lotion that I had high expectations. Especially in the sense that it was gradual and buildable... not at all. After just one application, I was left with an orange color and patches. Maybe it's because I'm very white-skinned, I don't know...

It works surprisingly well. If I use it regularly I can keep my dark tan. Smells amazing, not like other tanners 

I think I'm done with regular self-tanners after finding this. I've never once managed to apply those perfectly not matter what I do, especially as I often end up sweating them off despite my application efforts. I don't know how well this would work for those with deeper skin tones, but for me (fair-light, don't particularly tan) it definitely gives a perfect, natural-looking even tan. It smells so good too!

I use it 2-3 times a week like a moisturizer, very easy and no patchiness or weird lines etc  I'm very pale and this gives me the perfect amount of color so I don't feel like a ghost

I really like this gradual tan. Looks so natural. And thr smell isn’t so bad like other brands. That was the main reason I bought it it’s because I read reviews that said so. 

I like the color it gives and that it dries so quickly. Very practical, and smells good.

I always keep coming back to this gradual tan! I have tried so many different gradual tans, but Tan-Luxe's lotion is by far the best one. I love that it's buildable, it doesn't streak or transfer (or very little if so). The tan itself its soooo natural. I used this on my wedding day, as I am not a huge fan of spray tans, and this did a perfect job. I highly-recommend!

I am very pale and although it's a gradual tanning lotion, I feel like I really get my money's worth with this as using it only once gives me a lovely golden glow and lasts the best part of a week.Of course, if you prefer a deeper tan then you will need to apply this a few days in a row to achieve the look you are after.It does have a slight fake tan smell but I have known much worse and the moisturiser itself feels great and isn't too sticky or heavy.

I've tried quite a few gradual tanners over the years and this one is by far my favourite. It has a fairly lightweight texture that is so easy to apply - I just use my fingers but it works well with a mitt too. I have fair skin and it gives me a nice tan after just one use but I personally like to use this 2-3 times in a row for my perfect tan shade. It also wears nicely and doesn't ever go streaky or patchy. If you're looking for an easy tanning product this is the one for you!