Here to save your split ends, clinical tests show Sol de Janeiro Brazilian Joia Strengthening + Smoothing Shampoo reduces breakage by 70% in just one use. Infused with Amazonian actives to deeply replenish, this sulphate-free formula leaves strands strong, shiny and swishable.

With the same delicious scent as Sol de Janeiro’s iconic Bum Bum Cream, this creamy shampoo lifts away build up and impurities, while fortifying fragile locks. Encapsulated plant-based keratin beads help to repair split ends, while a rich blend of brazil nut, coconut oil, buriti fruit oil and cupuaçu butter create smoother, shinier strands. Rinse clean for hair that feels stronger, more manageable and nourished — but never weighed down.

Apply a generous amount to wet hair and massage as luscious lather builds. Rinse and repeat, as desired. Follow with Brazilian Joia Strengthening + Smoothing Conditioner for maximum benefits.

Sharing some of the native Amazonian ingredients as their iconic Bum Bum Cream, Sol de Janeiro Brazilian Joia Shampoo brings a little South American flair to your hair care routine. Lather up to leave locks feeling restored, refreshed and totally ’cheirosa’ (sheh-rō-zah) — meaning always smelling good — thanks to the brand’s signature pistachio-caramel fragrance.

Aqua (Water, Eau), Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, Parfum (Fragrance), Sodium C14-16 Olefin Sulfonate, Acrylates Copolymer, Coconut Acid, Theobroma Grandiflorum (Cupuaçu) Seed Butter, Cocos Nucifera (Coconut) Oil, Euterpe Oleracea (Açaí) Fruit Oil, Bertholletia Excelsa (Brazil Nut) Seed Oil, Astrocaryum Murumuru Seed Butter, Mauritia Flexuosa Fruit Oil, Hibiscus Sabdariffa Flower Extract, Helianthus Annuus (Sunflower) Seed Oil, Chamomilla Recutita (Matricaria) Flower Extract, Tocopherol, Coco-Glucoside, Algin, Xanthan Gum, Chitosan, Carrageenan, Glycerin, Glycol Stearate, Cocamide MIPA, Sodium Isethionate, Guar Hydroxypropyltrimonium Chloride, Magnesium Nitrate, Isopropanolamine, Caprylic/Capric Triglyceride, Magnesium Chloride, Sorbitan Oleate, Phenoxyethanol, Ehtylhexylglycerin, Citric Acid, Sodium Chloride, Sodium Hydroxide, Benzyl Salicylate, Coumarin, Limonene, Hydroxycitronellal, Methylchloroisothiazolinone, Methylisothiazolinone, CI 15985 (Yellow 6), CI 19140 (Yellow 5).