Rose Inc describes this serum-infused formula as 'a whipped, cashmere-soft cream' - and we're all for it. Consider it your new favourite, and get ready to pucker up!

This buildable formula provides pigment-rich colour without sacrificing smoothness - so your lips will feel plump and beautifully primed, while also knowing that your chosen shade will last all day long (minus any cracking or flaking, too!). It's enriched with ​​a postbiotic blend to strengthen the moisture barrier, alongside a smoothing and firming fermented botanical complex. Plant-derived squalane is also key for its skin-quenching goodness. What's more, the brand has ensured pro-worthy application thanks to its flexible, tapered doe-foot applicator. Now to decide on your favourite shade(s).

Apply color to center of lips and smooth out toward edges. For optimal product pickup, pump the applicator 1-2 times before applying. Use applicator tip to line lips for clean edges. Apply more to build color and intensity, if desired.

The brainchild of Rosie Huntington-Whiteley and biotech company Amyris, Rose Inc dreams up a dual approach to beauty. Fusing bioengineered botanicals with active ingredients, the brand's carefully curated collection of make up and skin care boasts radiant results with long-lasting benefits. Enter this serum-infused Lip Cream: providing weightless matte colour (in 12 gorgeous shades!) that won't budge and lasts all day.

Dimethicone, C9-12 Alkane, Silica, Trimethylsiloxysilicate, Ricinus Communis (Castor) Seed Oil, Kaolin, Disteardimonium Hectorite, Tribehenin, Dimethicone/Vinyl Dimethicone Crosspolymer, VP/Hexadecene Copolymer, Cera Carnauba/Copernicia Cerifera (Carnauba) Wax/Cire de carnauba, C18-36 Acid Triglyceride, Sorbitan Sesquioleate, Propylene Carbonate, Lecithin, Squalane, C13-15 Alkane, Salicornia Herbacea Extract, Palmitoyl Tripeptide-38, Portulaca Pilosa Extract, Ascorbyl Palmitate, Tocopherol, Tocopheryl Acetate, Caprylic/Capric Triglyceride, Calendula Officinalis Flower Extract, Cetearyl Ethylhexanoate, Sorbitan Isostearate, Lactic Acid, Pentylene Glycol, Sucrose Cocoate, Sodium Benzoate, Hydrogenated Castor Oil, Lactobacillus Ferment, Octyldodecanol, Caprylyl Glycol, 1,2-Hexanediol, Flavor/Aroma, Fragrance/Parfum, Mica, Benzyl Benzoate, Limonene [+/-: Iron Oxides (CI 77491, CI 77492, CI 77499), Red 6 (CI 15850), Red 6 Lake (CI 15850), Red 7 Lake (CI 15850), Red 28 Lake (CI 45410), Titanium Dioxide (CI 77891), Yellow 5 Lake (CI 19140), Yellow 6 Lake (CI 15985)].

For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.