An intensified version of an iconic hair hero, Philip Kingsley’s Elasticizer Extreme will transform your hair care ritual, even if you’re struggling with very dry, damaged hair. A luxurious pre-shampoo conditioning treatment, Elasticizer has attained legendary status and legions of fans thanks to its deeply conditioning effects – and this edition contains higher active doses of its clever ingredients to offer even more intense benefits. Originally formulated for Audrey Hepburn, the formula boosts elasticity, manageability, bounce and shine, delivering rich moisture in the cuticle without weighing strands down. Leave it on for a minimum of 10-20 minutes or even overnight for a deep treatment when your hair needs some TLC. A total treat for tresses, the formula stars hydrolysed elastin, castor oil, olive oil and glycerine to boost hydration and lock in moisture, to leave hair looking intensely nourished, healthy and shiny – and all before you’ve used shampoo. Impressive! With frequent use, you can expect stronger, healthier hair and less breakage – you’ll never want to wash your hair without it.

Apply before shampooing

Dampen the hair with water and apply Elasticizer Extreme in sections to mid-lengths and ends, ensuring maximum coverage

Cover hair with a shower cap or towel. The heat created helps the nutrients to be fully absorbed

Leave for a minimum of 10-20 minutes, or as long as you wish. You can even sleep in Elasticizer Extreme

Rinse thoroughly and shampoo and condition as normal. You can shampoo twice if you want to ensure all residue is removed

Suitable for use on coloured hair

Note: Do not use Elasticizer 72 hours before or after dying your hair as it may affect how the colour takes during this period only

An enhanced version of a truly iconic hair product, Philip Kingsley’s Elasticizer Extreme is an intensified edition of the world’s first pre-shampoo conditioning treatment. Originally created for Audrey Hepburn, Elasticizer has since been showered (!) in beauty awards and attracted ardent devotion from celebrities, beauty editors and even royalty. This version contains higher active doses of the formula’s all-star ingredients, making it perfect for very damaged, dry or porous hair, which will be left full of elasticity, bounce and reflective shine.

Aqua (Water), Ricinus Communis (Castor) Seed Oil, Cetearyl Alcohol, Glycerin, Propylene Glycol, Olea Europaea (Olive) Fruit Oil, Ethylhexyl Dimethyl PABA, Amodimethicone, Polyquaternium-37, Diazolidinyl Urea, Silicone Quaternium-18, Propylene Glycol Dicaprylate/Dicaprate, Trideceth-12, Trideceth-6, Cetrimonium Chloride, Hydrolyzed Elastin, PPG-1 Trideceth-6, Phenoxyethanol, Sodium Benzoate, Citric Acid, Potassium Sorbate, Ethylhexylglycerin