Forget single-use, Pacifica’s two-piece, eco-friendly Reusable Masks Smile Line can be used repeatedly to deliver hydrating and youth-boosting benefits to your smile lines — a mustwhether you’ve got a belly laugh, the gift of the gab or simply experience dryness in that area.

Making your serum and moisturiser work twice as hard, these 100% silicone, reusable smile line masks creates a “seal” between the formula and skin to lock in their skin-loving ingredients. They also promise to minimise the appearance of fine lines and wrinkles by manually smoothing out the skin — perfect for any visible laugh lines settling in. Forget faffing around to keep it in position or snagging to remove it, the sticky texture helps to flatten the mask in place as well as remove it gently. Remember, with a little TLC they can be used several times so catch yourself before you automatically head to the bin, and instead, store them safely in the tin that is as cute as it is convenient.

On clean skin, apply a few drops of your favourite serum to the area to be covered. Be careful to just use a small amount of product. Gently pull skin flat in the desired area and apply masks. Add light pressure with your fingers to press them into place. Wait for the desired amount of time (10-20 minutes or overnight if desired!). Remove masks and immediately wash the silicone masks with light soap and water. For best results, let air dry print side down (sticky side up). Return to their tin for storage.

Proudly 100% vegan and cruelty-free, Pacifica continues to innovate with the Reusable Masks Smile Line. Coming in the cutest tin that is quintessentially Pacifica, these reusable masks work with your current skin care line up and on their own to soften skin creases. Easy to apply (and wash afterwards), these starry masks aims to boost hydration and sit securely on the skin so you can stick ‘em on and carry on. Now that’s something to smile about!

100% silicone.