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Paying homage to its founder, Jamie Genevieve, VIEVE means 'full of life'. Inspired by her passion for make up and journey from beauty blogger to make up maestro, Jamie has created a brand that empowers, encourages self-belief and delivers confidence. Combining intense pigment payoff with an easy-to-blend formula, the Eye Wand (1.4g) is a multi-purpose pencil that can be used as an eyeshadow, eyeliner or even as a primer.
Blendable, buildable and engineered to stay creamy and pigmented, the Eye Wand (1.4g) from VIEVE is like an eyeshadow stick, but better.
Ideal for those who love fuss-free eye looks, this multi-tasking formula can act as a primer for creating a canvas for your shadows, define your eyes as a liner, or can be worn alone for a simple yet sultry finish. With just one swipe, it glides on effortlessly and can be built up to the intensity you desire (yes, we're talking everything from your everyday look to a dramatic smoky eye). However you decide to use it, let us also add that it's smudge proof and long-lasting... did you hear that? That's your beauty bag calling for its newest make up must-have...
Shade 'Vanilla': Cyclopentasiloxane, Trimethylsiloxysilicate, Polyethylene, Octyldodecanol, Ozokerite, Synthetic Beeswax, Methyl Methacrylate Crosspolymer, Stearalkonium Hectorite, Aluminum Hydroxide, Phenoxyethanol, Tocopherol, Rosa Canina Fruit Oil, Butyrospermum Parkii (Shea) Butter, Silica, Theobroma Cacao (Cocoa) Seed Butter, Triethoxycaprylylsilane, Water, Butylene Glycol, Anthemisnobilis Flower Extract, Mica [+/-] Titanium Dioxide (Ci 77891), Iron Oxides (Ci 77492, Ci77491, Ci 77499), Manganese Violet (Ci 77742), Ultramarines (Ci 77007).
Shade 'Sand': Cyclopentasiloxane, Trimethylsiloxysilicate, Polyethylene, Octyldodecanol, Ozokerite, Synthetic Beeswax, Methyl Methacrylate Crosspolymer, Stearalkonium Hectorite, Aluminum Hydroxide, Phenoxyethanol, Tocopherol, Rosa Canina Fruit Oil, Butyrospermum Parkii (Shea) Butter, Silica, Theobroma Cacao (Cocoa) Seed Butter, Triethoxycaprylylsilane, Water, Butylene Glycol, Anthemisnobilis Flower Extract, Mica [+/-] Titanium Dioxide (Ci 77891), Iron Oxides (Ci 77492, Ci77491, Ci 77499), Manganese Violet (Ci 77742), Ultramarines (Ci 77007).
Shade 'Camel': Cyclopentasiloxane, Trimethylsiloxysilicate, Polyethylene, Octyldodecanol, Ozokerite, Synthetic Beeswax, Methyl Methacrylate Crosspolymer, Stearalkonium Hectorite, Aluminum Hydroxide, Phenoxyethanol, Tocopherol, Rosa Canina Fruit Oil, Butyrospermum Parkii (Shea) Butter, Silica, Theobroma Cacao (Cocoa) Seed Butter, Triethoxycaprylylsilane, Water, Butylene Glycol, Anthemisnobilis Flower Extract, Mica [+/-] Titanium Dioxide (Ci 77891), Iron Oxides (Ci 77492, Ci77491, Ci 77499), Manganese Violet (Ci 77742), Ultramarines (Ci 77007).
Shade 'Hazelnut': Cyclopentasiloxane, Trimethylsiloxysilicate, Polyethylene, Octyldodecanol, Ozokerite, Synthetic Beeswax, Methyl Methacrylate Crosspolymer, Stearalkonium Hectorite, Aluminum Hydroxide, Phenoxyethanol, Tocopherol, Rosa Canina Fruit Oil, Butyrospermum Parkii (Shea) Butter, Silica, Theobroma Cacao (Cocoa) Seed Butter, Triethoxycaprylylsilane, Water, Butylene Glycol, Anthemisnobilis Flower Extract, Mica [+/-] Titanium Dioxide (Ci 77891), Iron Oxides (Ci 77492, Ci77491, Ci 77499), Manganese Violet (Ci 77742), Ultramarines (Ci 77007).
Shade 'Mahogany': Cyclopentasiloxane, Trimethylsiloxysilicate, Polyethylene, Octyldodecanol, Ozokerite, Synthetic Beeswax, Methyl Methacrylate Crosspolymer, Stearalkonium Hectorite, Aluminum Hydroxide, Phenoxyethanol, Tocopherol, Rosa Canina Fruit Oil, Butyrospermum Parkii (Shea) Butter, Silica, Theobroma Cacao (Cocoa) Seed Butter, Triethoxycaprylylsilane, Water, Butylene Glycol, Anthemisnobilis Flower Extract, Mica [+/-] Titanium Dioxide (Ci 77891), Iron Oxides (Ci 77492, Ci77491, Ci 77499), Manganese Violet (Ci 77742), Ultramarines (Ci 77007).
Shade 'Coffee': Cyclopentasiloxane, Trimethylsiloxysilicate, Synthetic Fluorphlogopite, Polyethylene, Octyldodecanol, Ozokerite, Synthetic Beeswax, Methyl Methacrylate Crosspolymer, Stearalkonium Hectorite, Triethoxycaprylylsilane, Phenoxyethanol, Tocopherol, Rosa Canina Fruit Oil, Butyrospermum Parkii (Shea) Butter, Silica, Theobroma Cacao (Cocoa) Seed Butter, Aluminum Hydroxide, Aqua/Water/Eau, Butylene Glycol, Anthemis Nobilis Flower Extract, [+/- Titanium Dioxide (Ci 77891), Iron Oxides (Ci 77491, Ci77492, Ci 77499)].
Shade 'Espresso': Cyclopentasiloxane, Trimethylsiloxysilicate, Polyethylene, Octyldodecanol, Ozokerite, Synthetic Fluorphlogopite, Synthetic Beeswax, Methyl Methacrylate Crosspolymer, Stearalkonium Hectorite, Triethoxycaprylylsilane, Phenoxyethanol, Tocopherol, Rosa Canina Fruit Oil, Butyrospermum Parkii (Shea) Butter, Silica, Theobroma Cacao (Cocoa) Seed Butter, Aqua/Water/Eau, Butylene Glycol, Anthemis Nobilis Flower Extract, [+/- Iron Oxides (Ci 77491, Ci77492, Ci 77499)].
Shade 'Raven': Cyclopentasiloxane, Trimethylsiloxysilicate, Polyethylene, Octyldodecanol, Ozokerite, Synthetic Beeswax, Methyl Methacrylate Crosspolymer, Stearalkonium Hectorite, Aluminum Hydroxide, Phenoxyethanol, Tocopherol, Rosa Canina Fruit Oil, Butyrospermum Parkii (Shea) Butter, Silica, Theobroma Cacao (Cocoa) Seed Butter, Triethoxycaprylylsilane, Water, Butylene Glycol, Anthemisnobilis Flower Extract, Mica [+/-] Titanium Dioxide (Ci 77891), Iron Oxides (Ci 77492, Ci77491, Ci77499), Manganese Violet (Ci 77742), Ultramarines (Ci 77007).
Shade 'Rose': Cyclopentasiloxane, Trimethylsiloxysilicate, Synthetic Fluorphlogopite, Polyethylene, Octyldodecanol, Ozokerite, Synthetic Beeswax, Methyl Methacrylate Crosspolymer, Stearalkonium, Hectorite, Phenoxyethanol, Triethoxycaprylylsilane, Tocopherol, Aluminum Hydroxide, Rosa, Canina Fruit Oil, Butyrospermum Parkii (Shea) Butter, Silica, Theobroma Cacao (Cocoa) Seed Butter, Water, Butylene Glycol, Anthemis Nobilis Flower Extract, Titanium Dioxide, Iron Oxides (Ci 77491), Iron Oxides (Ci 77492), Iron Oxides (Ci 77499).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Tap on with fingers or use a brush to build, blend and contour.
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Customer Reviews
5 stars rating 148 reviews
4 stars rating 46 reviews
3 stars rating 17 reviews
2 stars rating 4 reviews
1 stars rating 2 reviews
Top Customer Reviews
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Great product
Smooth application, convenient, blendable but you have to work fast. Stable for a long time
by Theo Verified Purchase
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Smoke
I already have a few shades of these eye sticks and I got shade smoke which I think may have been limited edition. It's a beautiful cool to toned nude grey, very happy with the colour. A bit different.
by EmmaxL Verified Purchase
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Creamy
Creamy and easy to use, the colors are also great
by Suhi Verified Purchase
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Great
Have a few colours and love it. So creamy and quick and easy to use
by CG Verified Purchase
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Long lasting
These are so easy to use, so long lasting too. I’ve repurchased so many times.
by Kels Verified Purchase
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Overpriced
I got the dark Smokey grey colour and while the pigment is good, it’s hard to blend if you want a Smokey eye look. My holy grail for more than 10 years is Bobbi Browns eye shadow sticks and they are still definitely superior.
by Ely92 Verified Purchase
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not worth the money
Unfortunately, this is one of the worst eyeshadow pencils I have ever used. The color (Hazelnut) is difficult to blend on the eyelid, and after three hours, the color has almost completely faded. The pencil itself is poorly made.
by T.L. Verified Purchase
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Perfect everyday eyeshadow stick
I really enjoy these eyeshadows and think the formula would be great for all skin types (not too dry/emollient with just enough grip and not patchy at all). Specifically reviewing the shade "Camel" - it appears warmer and redder on my light-medium neutral olive skin than in the swatches. Pretty everyday neutral shade nonetheless and great consistent formula across shades
by Cali Verified Purchase
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Glides on smoothly, lasts all day
These eyeshadow sticks are amazing! There is full opacity on one swipe and they blend out smoothly. Great everyday shades and specifically the shade Hazelnut is a lovely neutral, mid-tone brown on my light-medium skin that I like using as an eyeshadow base.
by Cali Verified Purchase
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best matte eyeshadow stick ever
these are the best, blend so easy without blending away. They even top my laura mercier and bobbi brown sticks... I'm collecting all the shades, LOVE LOVE LOVE
by Lynn Verified Purchase
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