Urban Decay Eyeshadow Primer Potion 10ml (Various Shades)
You'll earn 24 Status Points with this product
23.70€
In stock | Usually dispatched within 24 hours
A brand that needs no introduction, Urban Decay is iconic. Born in 1996, creator Wende Zonmir sought to challenge beauty standards with a swathe of vivid, captivating colours that rebelled against the trends. Since then, the brand has grown from strength to strength, becoming a fixture of make up collections all over the globe. Renowned for its pigment-packed shadows, phenomenal, long-wearing liners and next-level setting sprays not to mention the Holy Grail Naked collection of lust-worthy palettes and nearly-bare bases that lend the most natural, second-skin finish: prepare to unleash your creativity.
If your eyeshadow tends to crease, cake or migrate then call off the search for the ultimate primer: Urban Decays Eyeshadow Primer Potion has near mythical skills when it comes to ensuring your colours on lockdown.
The ultimate foil for the slipperiest eyelids, this velvety formula counteracts oils to create a smooth, Velco-esque base for your shadows. Like prepping a canvas, this helps to intensify payoff and keep your look freshly applied until bedtime no smudging or fallout allowed. A Holy Grail favourite of those in-the-know, this much-lauded offerings tipped to transform your approach to eyeshadow there's no wonder that it's the UKs #1 premium eyeshadow primer!*
*According to the NPD Group. Value and Unit product sales of Makeup Eye Primer, January to December 2019.
Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau). May Contain +/-: Mica, CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride)].
Please Note: Ingredients may vary per shade.
Apply just a touch of any one of these formulas before your shadow for crease-free all-day (and all-night) staying power.
Frequently Bought Together
This item
Urban Decay Eyeshadow Primer Potion - Original
23.70€
Other Customers Bought
326
31.60€
1791
36.16€
1936
38.42€
1271
38.40€
876
31.50€
211
16.90€
Customer Reviews
5 stars rating 84 reviews
4 stars rating 26 reviews
3 stars rating 10 reviews
2 stars rating 2 reviews
1 stars rating 1 reviews
Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Good for all shadows
Very good for all shadows, you can wear it longer and makeup is more comfortable
by Maria Verified Purchase
Was this helpful?
Favourite eye primer
I haven't found one as good as this primer. I have tried a few other brands recently but none hold up like this one. No transfer and easy to apply and blend.
by Brooke M Verified Purchase
Was this helpful?
never fails
I've been using this primer for the longest time and it's always a winner. my eyeshadow never creases and its not too tacky to apply the eyeshadow and blend well. love it!
by michelle Verified Purchase
Was this helpful?
Highly recommend
This is one of the best- if not the best- eyeshadow primers in the market! Keep repurchasing it over and over! Also it lasts for ages!
by Natasa K. Verified Purchase
Was this helpful?
The Most Reliable Eyeshadow Primer I’ve Ever Used
I love trying new eye primers, but Urban Decay’s Primer Potion has been my long-time staple for a reason—nothing beats its staying power. I’ve repurchased it for years because it’s the only one that keeps my eyeshadow flawless from early morning to late night without a single crease. It also noticeably boosts color payoff, keeping shades vibrant that would otherwise fade with other primers. The only downside is that in winter, when my skin gets drier (especially post-40), it can emphasize texture on my hooded lids, so I switch to a more hydrating primer like NARS. But for oilier days or warmer weather, Urban Decay is unbeatable. Highly recommend for anyone wanting true long-lasting performance.
by Olena Verified Purchase
Was this helpful?
The best
Tried and tested a lot of eyeprimers. This one is the best! Eyeshadow stays put.
by Hermione Verified Purchase
Was this helpful?
Excellent
I recently tried this eye makeup base, and I’m really impressed! The texture is creamy and smooth, making it super easy to apply and blend evenly across the eyelids. It creates a perfect canvas for eyeshadow, enhancing the colors and making them pop. Most importantly, it helps the makeup stay in place all day without creasing or fading.
by Andreea Verified Purchase
Was this helpful?
A necessity
If you don't like creasing or fading of your eyeshadow, look no further!
by Josie Verified Purchase
Was this helpful?
The best
Definitely the best eyeshadow primer I have used. Eyeshadow lasts all day without creasing or fading.
by Cat
Was this helpful?
Great product!
Eyeshadow lasts all day with this base. No creases and the color comes out better.
by Vee Verified Purchase
Was this helpful?