Urban Decay Eyeshadow Primer Potion - Original
Current price: 22.08€ Recommended Retail Price: 27.60€ (20% Off)
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Urban Decay Eyeshadow Primer Potion - Original
22.08€
Product Description
If your eyeshadow tends to crease, cake or migrate then call off the search for the ultimate primer: Urban Decays Eyeshadow Primer Potion has near mythical skills when it comes to ensuring your colours on lockdown.
The ultimate foil for the slipperiest eyelids, this velvety formula counteracts oils to create a smooth, Velco-esque base for your shadows. Like prepping a canvas, this helps to intensify payoff and keep your look freshly applied until bedtime no smudging or fallout allowed. A Holy Grail favourite of those in-the-know, this much-lauded offerings tipped to transform your approach to eyeshadow there's no wonder that it's the UKs #1 premium eyeshadow primer!*
*According to the NPD Group. Value and Unit product sales of Makeup Eye Primer, January to December 2019.
A brand that needs no introduction, Urban Decay is iconic. Born in 1996, creator Wende Zonmir sought to challenge beauty standards with a swathe of vivid, captivating colours that rebelled against the trends. Since then, the brand has grown from strength to strength, becoming a fixture of make up collections all over the globe. Renowned for its pigment-packed shadows, phenomenal, long-wearing liners and next-level setting sprays not to mention the Holy Grail Naked collection of lust-worthy palettes and nearly-bare bases that lend the most natural, second-skin finish: prepare to unleash your creativity.
Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau). May Contain +/-: Mica, CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride)].
Please Note: Ingredients may vary per shade.
Apply just a touch of any one of these formulas before your shadow for crease-free all-day (and all-night) staying power.
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Customer Reviews
5 stars rating 115 reviews
4 stars rating 33 reviews
3 stars rating 11 reviews
2 stars rating 2 reviews
1 stars rating 2 reviews
Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Amazing
Stops my lids from creasing, lasts all day, eyeshadow does not smudge
by Shadow girl Verified Purchase
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Nice
Works great for preparing before applying eyeshadow.
by Jan Verified Purchase
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It’s a good eye primer
My eyelids don’t crease
by Aleksandra Verified Purchase
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very good primer!
i love this eyelid primer i have very oily eyelids and it works perfectly !! keeps my eyeshadow all day
by Sara Verified Purchase
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Best eyeshadow primer ever
Best eyeshadow primer ever, did not find a better one in... ever!
by Myribuen Verified Purchase
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Not worth money
It feels like I received a spoiled product because the consistency is very strange and it didn't work for me at all. It doesn't hold eyeshadow the way it's supposed to. If this is how it's actually meant to be, I definitely don't recommend it.
by Milagros Verified Purchase
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Great
I am using it for the first time, on the advice of a friend. My eyeshadows are great! They do not get into the pores.
by Nataly Verified Purchase
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ICONIC
makes its work perfectly
by giulia Verified Purchase
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The Best
I bought it for a wedding AND IT DID NOT DISSAPOINT! Everything stayed in place and the subtle beige shade helped even out the skintone on my eyelids, creating the perfect base for my eyeshadow look. I will be repurchasing it.
by Orsi Verified Purchase
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Oldie goldie
An old one but a good one! I always come back to this one, after trying different brands
by AK Verified Purchase
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Urban Decay Eyeshadow Primer Potion - Original