Urban Decay Eyeshadow Primer Potion 10ml (Various Shades)
You'll earn 24 Status Points with this product
23.70€
In stock | Usually dispatched within 24 hours
A brand that needs no introduction, Urban Decay is iconic. Born in 1996, creator Wende Zonmir sought to challenge beauty standards with a swathe of vivid, captivating colours that rebelled against the trends. Since then, the brand has grown from strength to strength, becoming a fixture of make up collections all over the globe. Renowned for its pigment-packed shadows, phenomenal, long-wearing liners and next-level setting sprays not to mention the Holy Grail Naked collection of lust-worthy palettes and nearly-bare bases that lend the most natural, second-skin finish: prepare to unleash your creativity.
If your eyeshadow tends to crease, cake or migrate then call off the search for the ultimate primer: Urban Decays Eyeshadow Primer Potion has near mythical skills when it comes to ensuring your colours on lockdown.
The ultimate foil for the slipperiest eyelids, this velvety formula counteracts oils to create a smooth, Velco-esque base for your shadows. Like prepping a canvas, this helps to intensify payoff and keep your look freshly applied until bedtime no smudging or fallout allowed. A Holy Grail favourite of those in-the-know, this much-lauded offerings tipped to transform your approach to eyeshadow there's no wonder that it's the UKs #1 premium eyeshadow primer!*
*According to the NPD Group. Value and Unit product sales of Makeup Eye Primer, January to December 2019.
Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau). May Contain +/-: Mica, CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride)].
Please Note: Ingredients may vary per shade.
Apply just a touch of any one of these formulas before your shadow for crease-free all-day (and all-night) staying power.
Frequently Bought Together
This item
Urban Decay Eyeshadow Primer Potion - Original
23.70€
Other Customers Bought
1877
36.95€
339
31.60€
2065
39.45€
1335
38.40€
218
16.90€
1064
27.00€
Customer Reviews
5 stars rating 89 reviews
4 stars rating 27 reviews
3 stars rating 11 reviews
2 stars rating 2 reviews
1 stars rating 1 reviews
Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Worth the hype
I use it for years with great results. My eyeshadow stays in place and doesn't crease.
by re.g Verified Purchase
Was this helpful?
Simply the best
I have tried many eyeshadow primers over the years and always come back to this one. I have hooded eyelids, oily skin and like to wear eyeshadow daily. This primer is the only one that makes my eyeshadow last all day long in any kind of weather and climate.
by Dina Verified Purchase
Was this helpful?
True classic quality
I've used this eye primer on and off for years and I keep coming back for it. It keeps eye makeup in place all day and intensifies eyeshadow colour.
by LauraReviews Verified Purchase
Was this helpful?
It’s good
It’s very and it does intensify the color of the eyeshadows.
by Lilli Verified Purchase
Was this helpful?
Good base
This is my all time favorite eyeshadow base, I repurchase time by time. It really locks down the colours.
by Ank Verified Purchase
Was this helpful?
OG
This is the best eyeshadow primer! When I apply eyeliner on my upper lashes, I always get my eyeliner transferring to below my lower lashes and I look like I have panda eyes, using this primer before putting on eyeshadow and primer prevents this from smudging! Highly reccomend!
by Emmy Verified Purchase
Was this helpful?
Okay
Not my favorite, somehow I don't like the texture.
by N Verified Purchase
Was this helpful?
Good for all shadows
Very good for all shadows, you can wear it longer and makeup is more comfortable
by Maria Verified Purchase
Was this helpful?
Favourite eye primer
I haven't found one as good as this primer. I have tried a few other brands recently but none hold up like this one. No transfer and easy to apply and blend.
by Brooke M Verified Purchase
Was this helpful?
never fails
I've been using this primer for the longest time and it's always a winner. my eyeshadow never creases and its not too tacky to apply the eyeshadow and blend well. love it!
by michelle Verified Purchase
Was this helpful?