Get up to 15% OFF your first haul with code FIRST15
The Ordinary

The Ordinary Granactive Retinoid 2% Emulsion 30ml

You'll earn 13 Status Points with this product

Discover Cult Status

13.30€


In stock | Usually dispatched within 24 hours

Image 1 - A clear container filled with light yellow liquid is shown on the right, while on the left, three points describe product benefits: Moderate Strength, Targets Signs of Aging, and Evens Texture and Tone. Image 2 - A person with medium-brown skin applies a dewy product to her cheek near her eye, with three labels reading Hydrates, Evens Skin Tone, and Improves Fine Lines. Image 3 - An image on a white background shows text describing two key ingredients, Granactive Retinoid 2% (Hydroxypinacolone Retinoate) which improves the look of lines and evens skin texture and tone, and Tasmannia Lanceolata Fruit/Leaf Extract which soothes skin and reduces irritation, with each ingredient connected by a line to a swirling drop of light yellow emulsion. Image 4 - A product guide from The Ordinary titled How to Choose the Right Retinoid for You, shows six retinoid products each with details on type, texture, strength, and best use: Retinol 0.2% in Squalane, Oil-like Serum, Low Strength, Best for: The First-Time Retinoid User; Granactive Retinoid 2% Emulsion, Creamy Serum, Moderate Strength, Best for: The Occasional User; Retinol 0.5% in Squalane, Oil-like Serum, Moderate Strength, Best for: The Frequent User; Granactive Retinoid 5% in Squalane, Oil-like Serum, High Strength, Best for: The Advanced User; Retinol 1% in Squalane, Oil-like Serum, High Strength, Best for: The Advanced User; and Retinal 0.2% Emulsion, Creamy Serum, Our Strongest Retinoid, Best for: The Expert User.

Frequently Bought Together

The Ordinary Granactive Retinoid 2% Emulsion 30ml

This item

The Ordinary Granactive Retinoid 2% Emulsion 30ml

13.30€

Total Price:

24,10 €

Add both to basket

Other Customers Bought

Customer Reviews

4.59 stars out of a maximum of 5

5 stars rating 83 reviews

4 stars rating 20 reviews

3 stars rating 6 reviews

2 stars rating 2 reviews

1 stars rating 2 reviews

Top Customer Reviews

Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.

Great product

5 stars out of a maximum of 5

I would definitely recommend it. I saw difference in my skin from the first week I used it! I have melasma after giving birth and noticed a change on my forehead.

by Emma

Was this helpful?

Very useful.

5 stars out of a maximum of 5

I have aged skin with post-acne. I like this product. Acts gently, does not irritate the skin. I have used it since may this year. Visually, the skin becomes smoother, softer and more velvety to the touch. Of course, I use other means and together get a great result.

by Аида

Was this helpful?

Amazing

5 stars out of a maximum of 5

Literally been using this religiously along with the day serum and I swear people have said my skin looks younger and fresher.

by Ray

Was this helpful?

Game changer

5 stars out of a maximum of 5

This product is incredible. I was recommended it by the makeup artist for my wedding 6 months before the big day. The change it has made to my skin is amazing - it looks brighter, fresher and visibly more healthy!

by Lulu

Was this helpful?

Amazing

5 stars out of a maximum of 5

I would absolutely recommend this, for this price, one of the best retinoids. End the emulsion is much more friendly to use it, than in oils ;-)

by Dasa

Was this helpful?

Gentle

4 stars out of a maximum of 5

I was deciding between this or the one in squalane oil and decided to go for this as I tend to break out occasionally in squalane. It was a good decision. I’ve been using this for 3 weeks on alternate nights with no negative reactions to the formula. I think it does help a little with my pigmentation and it certainly makes my face looks brighter! I shaved off a star because of the packaging. It is in a dropper bottle and I tend to believe that the product degrades a little from oxidisation every time u open the bottle, even though it is in a dark glass bottle. But for the price point compared to other products, I really can’t complain.

by Alaida

Was this helpful?

Great Product

5 stars out of a maximum of 5

I enjoy waking up to smooth clearer skin the next morning. Definitely, a noticeable difference on the days I use it.

by Serdal

Was this helpful?

Brilliant!

5 stars out of a maximum of 5

I was recommended this by a friend after she read about Kim K using it. I have always been interested in The Ordinary products but wasn't sure what would suit me best. I use this to help prevent premature skin ageing. I couldn't ever not use this now! It's kind on my sensitive skin, I have noticed a huge improvement in my skin texture and its so much clearer also. It generally has improved my skin and I do notice my complexion being a lot brighter. I would tell anyone to try this, and for the price it is great! I will continue using this along with other products from the brand.

by Kirsty

Was this helpful?

Mild but effective

4 stars out of a maximum of 5

I really like this product! I'm quite new to Vitamin A/retinoids, so wanted something reasonably gentle to start with as I have quite sensitive skin and do occasionally break out with new products. It's not at all harsh, there's a slight tingle on use but no side effects for me. I have been using this product twice a week, alternating in the evenings with a lactic acid and a retinoid oil, and out of these three, this product leaves me with the plumpest, fresh looking skin the morning after use. It doesn't work miracles, but my fine lines have seen some improvement and my skin generally looks healthier and a lot more fresh. For the price, it's a pretty awesome product and I would ABSOLUTELY recommend trying it out.

by Linda

Was this helpful?

Great

5 stars out of a maximum of 5

I have mature skin. It works gently, but effectively. I recommend!

by Tatiana

Was this helpful?