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With community and self-expression at the heart of every product, Milk Makeup transforms skin-loving ingredients into effective formulas. Born out of Milk Studios (a creative hub in downtown New York) the brand dreams up beauty essentials that are easy to use, multi-functional and encourage creativity. Meet the Hydro Grip Primer (45ml), a multitasking base staple that hydrates skin *and* locks in your look for the long run.
Milk Makeup's Hydro Grip Primer (45ml) boasts a silky gel formula that gives your look real staying power while remaining invisible against the skin.
This green-tinted primer glides on smoothly to form a layer that locks make up in place for up to 12 hours while granting a natural, dewy finish. Our favourite part? The formula is enriched with nourishing aloe water, hyaluronic acid, niacinamide *and* blue agave extract (hello hydration...) to deliver good-to-skin benefits at the same time. If you want our review, we think this make up multitasker has us in its clutches for good...
Aloe Barbadensis Leaf Water, Water (Aqua, Eau), Glycerin, PEG-150 Distearate, Alcohol Denat., Polyglyceryl-10 Eicosanedioate/Tetradecanedioate, Diglycerin, PVP, Benzyl Alcohol, Sorbitol, Pullulan, Inositol, Betaine, Carbomer, Maltose, Xylitol, Sodium Hydroxide, Sodium Benzoate, Potassium Sorbate, Sodium Phytate, Benzophenone-4, Dehydroacetic Acid, Phenoxyethanol, Agave Tequilana Stem Extract, Sodium Hyaluronate, Niacinamide, Propylene Glycol, Panthenol, Vegetable Amino Acids, Cannabis Sativa (Hemp) Seed Extract, Opuntia Ficus-Indica Flower Extract, Prunus Avium Flower Extract, Citric Acid, Benzoic Acid, Yellow 5 (CI 19140), Blue 1 (CI 42090), Red 33 (CI 17200)
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Pump 1-2 shot(s) of primer on the back of your hand. Blend a thin layer onto clean skin before make up application. Allow formula one minute to fully absorb to activate grip for all-day hold. Layer foundation and other make up on top for smoother application that lasts all day, or wear alone for fresh-faced, glassy skin.
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Milk Makeup Hydro Grip Primer 10ml
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Customer Reviews
5 stars rating 348 reviews
4 stars rating 121 reviews
3 stars rating 50 reviews
2 stars rating 22 reviews
1 stars rating 21 reviews
Top Customer Reviews
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so worth it
I love this! it's not too heavy, but it's glowy and looks fresh on my skin. I usually wear this with just some concealer and powder, but it holds up really well with foundation too. It smells a little odd straight from the bottle, but the scent doesn't linger at all
by Allie
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Hydro Gripping Primer
This is the best priming product I’ve ever used!! Beautiful on myself and clients. I have super oily skin and after a long day of full makeup and partying hard at pride none of my foundation on my t-zone has budged or moved a single bit, this used to happen all the time. I also use this for weddings, runways, etc and each client and model felt joy with how long their makeup lasted. Highly recommend!
by Worrallbeauty
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breaks me out
Good product for extending the longevity of your foundation but breaks you out terribly.
by Jen
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Primer
Great
by Kayla
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Love this!
Tried this primer when given a sample and for me, it really helps my foundation to achieve an even finish and stay put. Does not dry / make my foundation look cakey or flaky. I do have dry skin and notice many who get on with this also do, so perhaps not for those with oily / combination skin. Do make sure you allow a good minute (as per instructions) for the primer to dry, otherwise it grips foundation in patches causing an uneven finish.
by kerrigt
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Genuinely brilliant product!
I absolutely love this product, it makes my skin look radiant and lasts the whole day through! How brilliant to get a product that lives up to its promises!
by Andrea
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Awful!
I have never wanted to return a product before. This is genuinely awful. Feels fine when I apply it on my skin but then when I put make up on, it pills and makes my foundation look terrible! It enhances my pores & makes my makeup look cakey. I’ve tried with Fenty Pro Filt’r and Nars Sheer Glow and it does the exact same thing with both. Don’t waste your money!
by Nat
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Genuinely Rubbish
Don’t waste your money on this; it feels tacky and when I put my foundation on it spread unevenly. It’s so tacky that the foundation and primer adhered to the sponge and lifted it off again creating an absolutely horrific base. I wish I could get my money back, truly one of the worst purchases I have made in a while.
by Upset Customer
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Amazing.
I LOVE this primer. It glides onto the skin beautifully, feels weightless and non-greasy and even gives me that glow right after application! The only issue I came across was that I found it didn’t really last over the course of the day, and I didn’t really notice it particularly holding my foundation on (although that could be more down to the foundation I use and how much I put on). For real, if this stuff kept my skin looking and feeling the way it does when I first apply it, I would have an endless supply of it. Excited to see how it affects my skin with extended use!
by Cat
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Amazing
I really love this primer! A small amount goes a long way. Use it everyday and really helps my makeup stay put! Will be purchasing again for sure.
by Annie mags
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