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IT Cosmetics

IT Cosmetics Superhero Mascara - Black 5ml

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13.45€


In stock | Usually dispatched within 24 hours

image 1, real and real results. image 2, buildable. big volume and dramatic length. lash loving. image 3, formulated with biotin - b vitamin to help lashes look more plump, full and defined. hydrolyzed collagen - amino acid protein to help lashes achieve big volume and length. peptides to help brittle lashes become flexiable. image 4, real and real results. image 5, lash changing power brush. image 6, 84% saw dramatic volume. 86% saw dramatic length. results observed in a consumer panel survey. image 7, find your best mascara. superhero = super volume. superhero waterproof = super waterproof volume. hello lashes = lengthening. image 8, line, colour and lengthen

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IT Cosmetics Superhero Mascara - Black 5ml

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IT Cosmetics Superhero Mascara - Black 5ml

13.45€

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Customer Reviews

4.2 stars out of a maximum of 5

5 stars rating 68 reviews

4 stars rating 16 reviews

3 stars rating 6 reviews

2 stars rating 7 reviews

1 stars rating 9 reviews

Top Customer Reviews

Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.

The best

5 stars out of a maximum of 5

Best mascara ever! I have short brows, I need volume, length and that mascara really does that. Absolutely reccomend IT!

by Elena Verified Purchase

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Very clumpy

2 stars out of a maximum of 5

I bought the 5ml as I prefer buying mascara little & often. I’m really disappointed how clumpy this is when it goes on first. Takes a lot of work to get it looking decent. Once on it lasts well but I wouldn’t buy again 

by Rachael Verified Purchase

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GOOD, BEST FOR NATURAL LOOKS

4 stars out of a maximum of 5

I like my lashes chunky and voluminous, so this is not the best for me (my favourite is the Marc Jacobs Velvet Noir & Urban Decay Lash Freak), but I can say it's quite lovely for a medium volume and length look. I would suggest for those who don't like thick and borderline clumpy lashes. It's perfect formula in terms of wetness. It's not excessively dry to where it crumbles off the face but it's not too wet to the point where your lashes stick together and takes forever to dry.

by awdreeoh

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Love this mascara

5 stars out of a maximum of 5

I have really short, fine lashes after getting extensions and using false lashes for so long, this mascara gives me so much more length and volume and doesn't transfer which is amazing!

by Rachel

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Amazing mascara!

5 stars out of a maximum of 5

Got it as a part of the Goody Bag and so far it's my perfect mascara. A great option for thin and straight short lashes.

by Alla

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great for oily lids

5 stars out of a maximum of 5

I got a sample size of this in my goody bag and recently took it with me on holiday because it's small. I suffer with very oily eyelids and usually at the end of my day, I have black bits all over my cheeks and under my eyes, with any mascara I use except for waterproof. Waterproof I don't like because it's too hard to get off and feels too crispy. Anyway I wore this IT Cosmetics one to go out drinking and dancing all night. I got in at 7.30 a.m, did not take my makeup off to sleep, (I know that's gross but we've all been there) woke up later in the day and it hadn't budged one bit! I was so hungover I just washed my face and left the mascara on when I went back out. It genuinely lasted 24 hours! Unheard of! Highly recommend.

by Cat

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disappointed

3 stars out of a maximum of 5

Messy application, made my lashes stick to each other.

by hadar

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Clumpy

1 stars out of a maximum of 5

Way too thick and clumpy... disappointed.

by Yas

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4.5/10

4 stars out of a maximum of 5

My only issue with this is that it's slightly clumpy at first - I would recommend not using too much of it, a little goes a long way! Broadly speaking, I really like it - it makes my lashes look really big, almost like falsies. Makes you look more awake, looks pretty with every makeup look - a good staple.

by Rach

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Best Mascara by a mile!!

5 stars out of a maximum of 5

I am SO fussy with mascara and I've tried pretty much the lot. I guess it's down to preference but for me, this tops them all. With other mascaras I have to apply at least 10 coats before I get a decent flutter, but with this you actually only need one coat (although I still apply 5 because I am extra). It gives you so much volume and makes my lashes look super long! I just wish it was waterproof.

by Louise - Cult Beauty Staff

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