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ICONIC London

ICONIC London Underglow Blurring Primer 27ml

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28.95€


In stock | Usually dispatched within 24 hours

Image 2 - A close-up of two women, one with blonde hair and fair skin and the other with dark hair and dark skin, both looking at the camera with radiant, glowing complexions, with text that reads Lulu and Eman wearing Underglow Blurring Primer. Image 3 - A close-up of shimmery peachy-beige cosmetic liquid swatched with visible streaks and sparkle, with the text Underglow Blurring Primer Primes, preps, minimises the appearance of pores. Image 4 - A close-up of a peachy-toned product bottle with a dropper dispensing a shimmery liquid, featuring the text ICONIC LONDON, UNDERGLOW BLURRING PRIMER, Vitamin C This antioxidant helps fight free radicals to prevent aging and boost radiance. Artemisia Capillaris Japanese plant extract helps to protect against Blue HEV Light. Soft Focus Blurring Powders Gives a soft touch and blurs light to reduce the look of fine lines. Image 5 - A close-up of a person with dark skin applying a light-colored liquid product to their cheekbone with a finger, alongside text that reads how to use Shake the bottle well and apply 2-3 drops all over the face, focusing on any areas that are often prone to excess shine. Image 6 - The image shows drops and smears of a peach-colored liquid on a white background, with five text overlays that read: help your makeup last longer; even skin tone and blur imperfections; skin feels instantly hydrated; doesn’t block pores or feel greasy or sticky; Use alone for an effortless no-makeup makeup look. Image 7 - A split image of a womans face, with the left side showing skin with visible pores and a matte finish, and the right side showing skin with a blurred, glowing finish, with text that reads Velvet Smooth Pore-Refining Primer on the left and Underglow Blurring Primer on the right. Image 8 - A close-up of a persons face with fair, glowing skin, featuring three customer reviews with five stars each: Love this underglow primer, gives perfect smooth base - Kelly; My favourite primer it is the best feels amazing on the skin on no makeup days still like to have this on for a little glow - Laura; Absolutely in love with this primer so easy to apply and skin feels so clear and soft - Anne.

Frequently Bought Together

ICONIC London Underglow Blurring Primer 27ml

This item

ICONIC London Underglow Blurring Primer 27ml

28.95€

Total Price:

67,90 €

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Customer Reviews

4.66 stars out of a maximum of 5

5 stars rating 86 reviews

4 stars rating 24 reviews

3 stars rating 8 reviews

2 stars rating 0 reviews

1 stars rating 0 reviews

Top Customer Reviews

Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.

Super primer ever!

5 stars out of a maximum of 5

glowing skin, minimizes pores, lasts a long time, has excellent quality. I definitely recommend using it!

by Clio Verified Purchase

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Gives soft blur effect but doesn't last

4 stars out of a maximum of 5

I noticed nice glow and soft blurring of my skin when I use it under foundation, but effect doesn't last - in 4-6 hours my skin looks same as it would look without that primer below.

by Liza Verified Purchase

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Loving it!

5 stars out of a maximum of 5

Bought this product months ago and can’t say a bad word! It’s absolutely amazing! + the smell is so good. I will definitely repurchase!

by Paula IR Verified Purchase

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My favorite

5 stars out of a maximum of 5

In my opinion this is one of the best primers, love it!

by Beauty lover Verified Purchase

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Amazing product

4 stars out of a maximum of 5

This product has a lot of fame, and is pretty amazing. Love how the skin looks like when I use it

by Mar Verified Purchase

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Beautifully

5 stars out of a maximum of 5

Gives a soft-focus glow and smooths pores beautifully. Perfect under foundation or even on its own.

by Yana Volkova Verified Purchase

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Love it

5 stars out of a maximum of 5

I first discovered this primer thanks to Bella Krys on TikTok, and I’m so glad I gave it a try. It gives the skin a beautiful, soft radiance without any glitter or shine, and the blurring effect is surprisingly effective. I’ve repurchased it several times now, which says a lot considering how selective I am with primers. I only use it under makeup, but it consistently makes my base look smoother, more luminous, and effortlessly refined.

by Pixiedustgf Verified Purchase

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Nice primer

4 stars out of a maximum of 5

I haven’t tried many iconic products but I saw this recommended on TikTok and decided to try it. I think it’s a nice primer, good base for makeup and gives a nice glow. Then dropper lid can be a bit messy at times. I’ll continue to use it and see if it’s a staple in my makeup bag!

by Sculley Verified Purchase

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Blurring and glowy???

5 stars out of a maximum of 5

This is a fantastic product for all skin types - I believe the best iconic london ever realesed. It's glowy without making texture more visible, it's making every think airbrushed.

by Demimud Verified Purchase

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ICONIC London Underglow Blurring Primer

3 stars out of a maximum of 5

I’m honestly not sure if I noticed a big difference with this primer — I already prep my skin well with skincare before makeup, so maybe that’s why. 🤷‍♀️ It does feel really nice on the skin though — soft, hydrating, and it definitely gives a glow! ✨ But I’m not sure how much of that glow actually lasts after applying makeup. Also, it has a bit of a scent that might not be great for sensitive skin, so keep that in mind. Overall, it’s a good product, just not life-changing for me. I feel like there are better options out there, especially if you want stronger blurring or longer-lasting effects.

by Merr Verified Purchase

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