ICONIC London The GRWM Collection

Having graced the faces of Hollywood’s biggest stars (J.Lo, Ariana Grande and Beyoncé, just to name a few), ICONIC London is renowned for its glow-giving formulas. Celebrating bold beauty while enhancing your natural features, the brand dreams up powerfully pigmented formulas in universally flattering shades. The GRWM Collection is a complete, effortless makeup kit that pairs radiant skin and captivating eyes for a flawless, long-lasting look.

ICONIC London's The GRWM Collection is your all-in-one edit of makeup bag essentials, crafted to create a flawless, radiant look from morning to night.

This curated set features four must-have heroes: the Espresso Eyeshadow Palette offers rich, blendable shades for versatile day-to-night eye looks. The Triple Threat Mascara adds volume, length and lift for captivating lashes. The Underglow Blurring Primer preps and perfects the skin with a soft-focus finish and blue-light protection. Finally, the Prep-Set-Glow mist delivers a luminous, dewy glow, whether used as a primer, setting spray, or refresh. Designed for seamless application and long-lasting radiance, this collection elevates your everyday routine into a glamorous, glowing finish.

Contents:

Espresso Eyeshadow Palette (5.5g)

Triple Threat Mascara Black (9ml)

Underglow Blurring Primer (10ml)

Prep-Set-Glow in 'Original' (30ml)

Espresso Eyeshadow Palette (5.5g):

'Shade 1': Synthetic Fluorphlogopite, Mica, Silica, Magnesium Myristate, Triethoxycaprylylsilane, Hydrogenated Polydecene, Dimethicone, Zinc Stearate, Boron Nitride, Bis-Diglyceryl Polyacyladipate-2, Caprylic/Capric Triglyceride, Hydroxyacetophenone, Pentaerythrityl Tetraisostearate, Raspberry Ketone, Tocopheryl Acetate. May Contain (+/-): Ci 77491, Ci 77492, Ci 77499 (Iron Oxides), Ci 77891 (Titanium Dioxide).

'Shade 2': Mica, Calcium Aluminum Borosilicate, Ethylhexyl Palmitate, Caprylic/Capric Triglyceride, Magnesium Stearate, Polyisobutene, Isononyl Isononanoate, Dimethicone, Hydrogenated Coconut Oil, Synthetic Fluorphlogopite, Bis-Diglyceryl Polyacyladipate-2, Cera Microcristallina (Microcrystalline Wax/ Cire Microcristalline), Silica, Triethoxycaprylylsilane, Dimethicone Crosspolymer, Hydroxyacetophenone, Tin Oxide, Raspberry Ketone, Tocopheryl Acetate. May Contain (+/-): Ci 77491, Ci 77492, Ci 77499 (Iron Oxides), Ci 77891 (Titanium Dioxide).

'Shade 3': Mica, Silica, Magnesium Myristate, Ethylhexyl Palmitate, Boron Nitride, Caprylic/Capric Triglyceride, Hydrogenated Polydecene, Pentaerythrityl Tetraisostearate, Magnesium Stearate, Triethoxycaprylylsilane, Hydrogenated Coconut Oil, Hydroxyacetophenone, Bis-Diglyceryl Polyacyladipate-2, Polyisobutene, Raspberry Ketone. May Contain (+/-): Ci 77491, Ci 77492, Ci 77499 (Iron Oxides), Ci 77891 (Titanium Dioxide).

'Shade 5': Mica, Synthetic Fluorphlogopite, Silica, Magnesium Myristate, Dimethicone, Hydrogenated Polydecene, Boron Nitride, Magnesium Stearate, Triethoxycaprylylsilane, Bis-Diglyceryl Polyacyladipate-2, Caprylic/Capric Triglyceride, Hydroxyacetophenone, Pentaerythrityl Tetraisostearate, Raspberry Ketone, Tocopheryl Acetate. May Contain (+/-): Ci 16035 (Red 40 Lake), Ci 77491, Ci 77492, Ci 77499 (Iron Oxides), Ci 77891 (Titanium Dioxide).

'Shade 7': Synthetic Fluorphlogopite, Mica, Silica, Magnesium Myristate, Dimethicone, Hydrogenated Polydecene, Boron Nitride, Magnesium Stearate, Triethoxycaprylylsilane, Bis-Diglyceryl Polyacyladipate-2, Caprylic/Capric Triglyceride, Hydroxyacetophenone, Pentaerythrityl Tetraisostearate, Raspberry Ketone, Tocopheryl Acetate. May Contain (+/-): Ci 16035 (Red 40 Lake), Ci 77491, Ci 77492, Ci 77499 (Iron Oxides), Ci 77891 (Titanium Dioxide).

'Shade 8': Synthetic Fluorphlogopite, Mica, Silica, Magnesium Myristate, Dimethicone, Hydrogenated Polydecene, Triethoxycaprylylsilane, Boron Nitride, Magnesium Stearate, Bis-Diglyceryl Polyacyladipate-2, Caprylic/Capric Triglyceride, Hydroxyacetophenone, Pentaerythrityl Tetraisostearate, Raspberry Ketone, Tocopheryl Acetate. May Contain (+/-): Ci 16035 (Red 40 Lake), Ci 77491, Ci 77492, Ci 77499 (Iron Oxides), Ci 77742 (Manganese Violet), Ci 77891 (Titanium Dioxide).

'Shade 9': Calcium Aluminum Borosilicate, Isododecane, Mica, Synthetic Fluorphlogopite, Isopropyl Alcohol, Octyldodecyl Stearoyl Stearate, Magnesium Stearate, Isononyl Isononanoate, Pentaerythrityl Tetraisostearate, Dimethicone, Dipentaerythrityl Tetrahydroxystearate/Tetraisostearate, Silica, Polyhydroxystearic Acid, Hydroxyacetophenone, Triethoxycaprylylsilane, Tin Oxide, Raspberry Ketone, Magnesium Myristate. May Contain (+/-): Ci 77491, Ci 77499 (Iron Oxides), Ci 77891 (Titanium Dioxide).

Triple Threat Mascara Black (9ml): Aqua (Water, Eau), Glyceryl Stearate, Copernicia Cerifera Cera (Copernicia Cerifera (Carnauba) Wax), Cera Microcristallina (Microcrystalline Wax), Ricinus Communis Seed Oil (Ricinus Communis (Castor) Seed Oil), Polyvinyl Alcohol, Propylene Glycol, Stearic Acid, Palmitic Acid, Aminomenthyl Propanol, Phenoxyethanol, Caprylyl Glycol, Sodium Dehydroacetate, Lecithin, Tocopherol, Ascorbyl Palmitate, Citric Acid, Ci 77499 (Iron Oxides).

Underglow Blurring Primer (10ml): Aqua (Water/ Eau), Dimethicone, Peg-10 Dimethicone, Glycerin, Isononyl Isononanoate, Hdi/Trimethylol Hexyllactone Crosspolymer, Pentylene Glycol, Cetyl Peg/Ppg-10/1 Dimethicone, Dimethicone/Vinyl Dimethicone Crosspolymer, Cococaprylate/Caprate, Dicaprylyl Ether, Synthetic Fluorphlogopite, Phenoxyethanol, Isododecane, Sodium Chloride, Silica, Magnesium Sulfate, Ethylhexylglycerin, Propanediol, Dimethiconol, Disteardimonium Hectorite, Parfum (Fragrance), Propylene Carbonate, Tin Oxide, Artemisia Capillaris Flower Extract, Ascorbic Acid, Laureth-4, Sorbitol, Tocopherol, 1,2-Hexanediol, Caprylyl Glycol, Xanthan Gum, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Gold, Glutathione. May Contain (+/-): Ci 77891 (Titanium Dioxide), Ci 77491 (Iron Oxides), Ci 77492 (Iron Oxides), Ci 77499 (Iron Oxides).

Prep-Set-Glow in 'Original' (30ml): Aqua (Water, Eau), Glycerin, Butylene Glycol, Ppg-26-Buteth-26, Peg-40 Hydrogenated Castor Oil, Phenoxyethanol, Cucumis Sativus (Cucumber) Fruit Extract, Propylene Glycol, Chamomilla Recutita (Matricaria) Flower Extract, Camellia Sinensis (Green Tea) Leaf Extract, Polysorbate 20, Peg-20 Glyceryl Laurate, Tocopherol, Linoleic Acid, Retinyl Palmitate, Panthenol, Caffeine, Arginine, Mica, Calcium Sodium Borosilicate, Tin Oxide, Parfum (Fragrance), Chlorphenesin, Disodium Edta, Sodium Benzoate, Potassium Sorbate, Diethylhexyl Syringylidenemalonate, Caprylic/Capric Triglyceride, Citric Acid, Geranyl Acetate, Hexamethylindanopyran, Tetramethyl Acetyloctahydronaphthalenes, Ci 77891 (Titanium Dioxide), Ci 77491 (Iron Oxides).

For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.

Espresso Eyeshadow Palette (5.5g): Create a smoky eye with this 9-pan eyeshadow palette, featuring highly pigmented, ultra-blendable shades in soft smokey neutrals, plus two classic shimmer eyeshadows for added dimension.

Triple Threat Mascara Black (9ml): Wiggle the brush in a zig-zag motion at the base of your lashes to capture every last lash before sweeping through the ends to give major length.

Underglow Blurring Primer (10ml): Shake well before use. After moisturising, apply 2-3 drops of Underglow Blurring Primer all over the face – focusing on any areas that are often prone to excess shine. Use your fingertips (or your favourite ICONIC base brush) to blend the refreshing formula into your skin.

Prep-Set-Glow in 'Original' (30ml): Shake well for even glow. Gently spray at least 12” away from your face with your eyes closed. Apply this soothing mist before you moisturise and use to finish makeup. Refresh throughout the day for additional hydration and illumination.