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Born and raised in Dubai, Hindash has evolved from a Studio Art graduate to an internationally acclaimed make up artist via an impressive YouTube career as a painter — he reached over 68 million views and 1.7 million subscribers. Progressing from portrait painting to make up artistry and photography, he's now distilled his exquisite artistry into a succinct line of make up staples. Here's why we think you'll be a Hero(line) worshipper...
On a quest to make eyeliner application a breeze, Hindash has developed a formula so intuitive, so controlled that even make up newbies can find their feet with. Enter: Heroline.
An ultra-black eyeliner made for extreme wear and precision, it boasts a rich, vegan ink formula and an elegant brush tip that's the perfect length for gliding across your lids. Let's talk about its credentials: expect 24-hour wear, high-intensity, full-coverage pigment, smooth consistent ink flow, and a formula that's water-resistant, smudge-proof, transfer-proof and heat/humidity-resistant. Phewpf! Encased in a luxurious aluminium columned shell, it also gives you an unmatched grip for ultra-precise application.
Water (Aqua), Acrylates/Ethylhexyl Acrylate Copolymer, Propanediol, Laureth-21, Acrylates/Dimethylaminoethyl Methacrylate Copolymer 1,2-Hexanediol, Peg-40 Hydrogenated Castor Oil, Phenoxyethanol, Sodium Dehydroacetate, Ammonium Acrylates Copolymer, Potassium Sorbate, Butylene Glycol, Pentylene Glycol, Caprylyl Glycol, Plankton Extract, Mirabilis Jalapa Extract, Black 2 Ci 77266 (Nano).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Shake gently or tip pen to activate ink flow. Create the most precise thin lines by holding the brush tip pen upright, or go for ‘classic to bold' by pressing the brush tip on its side along your lash line.
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Customer Reviews
5 stars rating 19 reviews
4 stars rating 2 reviews
3 stars rating 2 reviews
2 stars rating 0 reviews
1 stars rating 0 reviews
Top Customer Reviews
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Great brush eyeliner
Love this eyeliner. Very pigmented, easy to draw a fine flick, and the staying power is great. No smudge. However, not impressed with the product’s unnecessary and excessive packaging. The sleek sliver coloured aluminium shell looks elegant and comfortable to hold. It comes in a small paper box, and then in another almost 10 times bigger hard box that is made with plastic and foam of some sort. Doesn’t  appear to be environmentally friendly at all. So not cool in this day and age. It’s a great product and it really doesn’t need to be put in such a pretentious box. The package creates too much unnecessary rubbish from such a small item.Â
by Olivia
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I was expecting more
This eyeliner is easy to use and I can make thin lines, which I like. It's not great though. The packaging, that reminds me a skyscraper, is just mere aesthetic, it adds nothing to the performance of the eyeliner.
by Laila Verified Purchase
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Love love love
I’ve used it once so far but I immediately placed an order for two more: one for my mom and one as a backup. It goes on super pigmented, you don’t have to keep shaking it for the brush tip to be “juicy” with product, and it glides on effortlessly. Was able to create a super dark, fine tip wing on bare skin just trying it out.
by A Verified Purchase
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