In stock | Usually dispatched within 24 hours
Delivery cost varies by country. See yours at checkout.
Frequently Bought Together
Bleach London No Bleach Bleach Kit
11.50€
11.50€
Product Description
Time to show bleach the bench - this clever, salon-standard formulation lifts hair colour up to five levels without bleach, so you can achieve a lighter, brighter blonde with less damage and scalp irritation. The shade achieved and the time it will last will depend on your hair’s current colour, condition, porosity, length and thickness but, in general, No Bleach Bleach will lift medium brown hair to medium blonde and light brown hair to light blonde, and should only be used on unbleached, virgin hair. Unlike with traditional bleach, the colour achieved will continue to lighten subtly over time and the BLEACH London Reincarnation Mask included in this pack is perfect for helping your hair on its way to repair. Top roots up every 4-6 weeks for the ultimate lift!
Responsible for maintaining East London’s rainbow manes, you can now access BLEACH London expertise whatever your address. It sounds impossible, but this salon-standard high lift tint lightens hair up to five levels for a lighter, brighter blonde... without bleach! Turning medium brown hair to medium blonde, or light brown hair to light blonde, this clever formulation means less hair damage and less scalp irritation than traditional bleach - plus, it continues to lighten hair subtly over time.
Lifting tint:
Aqua (Water), Cetyl Alcohol, Propylene Glycol, Cetearyl Alcohol, Ammonia, Cocamide MEA, Ceteth-2, Ascorbic Acid, Dimethicone, EDTA, Sodium Hydrosulfite, Sodium Metabisulfite.
Mandatory warnings: Contains ammonia
OXYGEN 40 VOL
Aqua (Water), Hydrogen Peroxide, Cetearyl Alcohol, Sodium Laureth Sulfate, Propylene Glycol, Dimethicone, Oxyquinoline Sulfate, Pentasodium Pentetate, Phosphoric Acid, Etidronic Acid, Tetrasodium EDTA
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
The shade achieved and length of its duration can be influenced by many factors including: Current colour, condition, porosity, length and thickness of hair as well as any previous treatments. Always follow the timing guidelines given. If you do not apply enough product or leave it on for the correct time it might become patchy or not fully develop, leaving hair brassy. You may need more than one pack if your hair is long, thick or hasn’t been dyed before. It’s always a good idea to have another pack to hand just in case one runs out before you’re finished colouring.
Apply BLEACH LONDON SCALP SAVIOUR before use for extra scalp protection. Follow with BLEACH LONDON WHITE TONER and BLEACH LONDON SILVER SHAMPOO and CONDITIONER to banish brassy tones. Alternatively follow with CHAMPAGNE SUPER TONER or your choice of BLEACH LONDON SUPER COOL COLOUR.
Mandatory warnings: Wear suitable gloves. Contains hydrogen peroxide. Avoid contact with eyes. Rinse immediately if product comes into contact with them.
Recommended warnings: Avoid contact with skin. Follow the instructions carefully and do not extend the application time beyond that indicated. Rinse immediately in case of burning or tingling. This product should only be used on undyed, virgin hair.
Other Customers Bought
Customer Reviews
5 stars rating 4 reviews
4 stars rating 2 reviews
3 stars rating 0 reviews
2 stars rating 0 reviews
1 stars rating 2 reviews
Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Pretty good
On me this has bleached my hair just enough to go from dark brown (my natural hair colour) to a lovey dark reddish blonde which is what I wanted.
by R Verified Purchase
Was this helpful?
didnt work
honestly not sure if I’m doing something wrong, but this this work on my hair at all
by Liv Verified Purchase
Was this helpful?
normal
Great product for lightening without the harsh damage of regular bleach. It lifted my hair gently and evenly, leaving it soft and manageable
by tatiana Verified Purchase
Was this helpful?
Ok
It lightened my natural dark brown hair to a strawberry blonde shade which is exactly what I wanted. The hair suffered in the process though, it's not as strong as bleach but still not harmless so proceed with caution.
by Raquel Verified Purchase
Was this helpful?
Great
It lightened my super dark brown hair without the danage of the bleach, i coukdnt be happier
by Selma
Was this helpful?
It’s gentle
My hair goes from ash blonde to light blonde with this and doesn’t wear out my hair. I like this specific hair dye because it doesn’t contain some irritating chemicals. This is not for naturally (or dyed) dark hair, 4 tones is not a very big lift. If you have middle-brown to dark hair and want to bleach it, the same brand has Total Bleach kit that will work better. :)
by Larasaurus_ Verified Purchase
Was this helpful?
Totally recommend!
It was amazing! I’ve bleached my brunette roots with it and got a pretty kind of honey blonde. I will definitely use it again!
by Denisestph
Was this helpful?
It doesn't do anything
I have dark blonde hair with lighter tips and I wanted to brighten them a lot. It hasn't done anything visible. I followed the instructions and stayed with it for 60 mins. Maybe it reacts better with hair that has not been previously bleached and colored. The only positive thing is that the hair does not seem damaged afterwards.
by Niki
Was this helpful?
Bleach London No Bleach Bleach Kit