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If you lack the patience, inclination or (most likely) time to blow-dry your hair after every wash, this hair care genie in a bottle will revolutionise your air dry. Enhancing your natural wave patterns and encouraging more consistency – while also softening strands, fighting frizz and adding definition – this is perfect for achieving a wavy, ‘beachy’ shape without a hint of ‘crunch’. As if you needed more convincing, the formula is infused with kale extract for nourishing, touchable texture that lasts.
Air drying is the new blow drying and, with characteristic style, hair stylist extraordinaire Jen Atkin has come up with the ultimate answer: Air Dry Foam. The innovative ‘wash and wear’ formula enhances and encourages your hair’s natural wave patterns for more consistency, softer strands, minimised frizz and boosted definition. Perfect for those with wavy or curly hair, you simply massage the foam into damp hair, scrunch and go – waves will dry into the perfect ‘beachy’ shape without frizz or crunch. Kale protein, carrot protein and panthenol nourish and strengthen hair, adding touchable texture and keeping your mane happy as well as magnificent. The lazy option never looked so good…
For girls with wavy or curly hair, massage into damp hair, scrunch and go. Waves will dry in a perfect ‘beachy’ shape without frizz or crunch.
Aqua (Water, Eau), PVP, Polyurethane-48, Polysorbate 20, Cocamidopropyl Betaine, Hydrolyzed Lemon Protein, Hydrolyzed Kale Protein, Hydrolyzed Carrot Protein, Panthenol, Glycerin, Trimethylsiloxyamodimethicone, Caprylyl Glycol, Hexylene Glycol, Ethylhexylglycerin, Parfum (Fragrance), C11-15 Pareth-7, Trideceth-12, C12-16 Pareth-9, Leuconostoc/ Radish Root Ferment Filtrate, Phenoxyethanol, Citric Acid
- 120ml
- OUAI
Frequently Bought Together



Total Price: 42.80€
Add both to basket
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If you lack the patience, inclination or (most likely) time to blow-dry your hair after every wash, this hair care genie in a bottle will revolutionise your air dry. Enhancing your natural wave patterns and encouraging more consistency – while also softening strands, fighting frizz and adding definition – this is perfect for achieving a wavy, ‘beachy’ shape without a hint of ‘crunch’. As if you needed more convincing, the formula is infused with kale extract for nourishing, touchable texture that lasts.
Air drying is the new blow drying and, with characteristic style, hair stylist extraordinaire Jen Atkin has come up with the ultimate answer: Air Dry Foam. The innovative ‘wash and wear’ formula enhances and encourages your hair’s natural wave patterns for more consistency, softer strands, minimised frizz and boosted definition. Perfect for those with wavy or curly hair, you simply massage the foam into damp hair, scrunch and go – waves will dry into the perfect ‘beachy’ shape without frizz or crunch. Kale protein, carrot protein and panthenol nourish and strengthen hair, adding touchable texture and keeping your mane happy as well as magnificent. The lazy option never looked so good…
For girls with wavy or curly hair, massage into damp hair, scrunch and go. Waves will dry in a perfect ‘beachy’ shape without frizz or crunch.
Aqua (Water, Eau), PVP, Polyurethane-48, Polysorbate 20, Cocamidopropyl Betaine, Hydrolyzed Lemon Protein, Hydrolyzed Kale Protein, Hydrolyzed Carrot Protein, Panthenol, Glycerin, Trimethylsiloxyamodimethicone, Caprylyl Glycol, Hexylene Glycol, Ethylhexylglycerin, Parfum (Fragrance), C11-15 Pareth-7, Trideceth-12, C12-16 Pareth-9, Leuconostoc/ Radish Root Ferment Filtrate, Phenoxyethanol, Citric Acid
- 120ml
- OUAI
Frequently Bought Together



Total Price: 42.80€
Add both to basket
Customer Reviews
Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Not for me
It honestly didn’t do anything for my hair. My hair was still frizzy and a bit tacky too after applying it and letting it air dry. Wouldn’t buy againÂ
Report this reviewIts good but not great
Its a good hairfoam but didnt give me the effect i had hoped for. I have fine curly hair and i like using a lightweight foam… its doing its job but its not better than some cheaper options from the drugstore
Report this reviewNot great
Really wanted this foam to work but didn’t do anything for me. I have wavy (not curly) hair so that might be the reason it didn’t do anything for me. Left my hair very frizzy looking :(
Report this reviewAmazing
Amazing, I have thick curly hair (2c/3a) and this is such a low maintenance way of keeping my hair manageable and gives gorgeous waves though I’d suggest scrunching with a gel afterwards for a more defined finish.ÂÂ
Report this reviewLargely pointless
This is a generally pointless product. It’s extremely lightweight and feels nice, but doesn’t do much. Maybe it creates a lose wave but it all dissipates within a few hours and then hair is back to normal. Not worth the massive price tag.ÂÂ
Report this reviewDecent Air Drying Effect
I'm a big fan of the Bumble and Bumble Don't Blow it, so I thought I'd try this out too. It's a nice smelling foam and it's easy to apply and run through your hair. I liked the texture it gave me, but it's just too heavy for fine hair and weighs it down too much.
Report this reviewSoft waves
I dont normally leave reviews but this is the best hair product Ive bought in à long time : soft and volumised waves,no dryer needed ! Must buy
Report this reviewDoesn't do much...
I never blow dry my hair and was expecting for this foam to enhance my natural waves but it just gives slight texture to my hair that's it..
Report this reviewLazy girl hair hack
My go to product for enhancing my wavy hair, gives me beach waves without frizz or crunch!
Report this reviewLooove it
Doesn't make it look crunchy, but bouncy soft and defined! It smells really good:)
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