Screaming at your make up to - quite literally, get a grip? Let us introduce you to Milk Makeup's all new Hydro Grip Eye Primer, a skin care-laden eye primer designed to help hydrate the delicate skin around your peepers, while locking in make up for all-day wear.

Giving a double dose of both hydration and hold, the primer smooths over lids and under the eye, preventing creasing, stopping smudging and holding tight to pigment all day. The 90% natural formula is infused with hemp-derived cannabis seed extract and hyaluronic acid, both of which boost moisture in an area that can often become dry and cakey. Alongside this is blue agave extract which forms a silky layer over the eyelid that provides an even canvas and helps ease blending of shadows and the ever-tricky liquid eyeliner application. The transparent formula suits all skin tones and won’t change the colour pay from your pigments, either.

Apply a thin layer onto clean eyelids or under eye area and blend with fingertips.

Allow formula to dry down completely to activate grip before applying eye makeup. Can be used with powder and cream formulas.

Angled doe foot applicator allows for quick, targeted application.

Born out of New York City creative studio Milk, Milk Makeup believes in good ingredients and epic payoff, with a carefully-curated range of cruelty-free, paraben-free, and 100% vegan essentials. With a collection of high-performance, good-to-skin formulas, it's no surprise that their camouflaging eye concealer, multi-tasking lip stains, natural-looking eyebrow gel and game-changing primer are already industry icons. Joining the ranks is the Hydro Grip Eye Primer, the newest addition to the much-beloved Hydro Grip range designed to make your make up last. All. Damn. Day. The Eye Primer is no different, locking in powder and creams over the eyelid and under the eye with ease.

C9-12 Alkane, Tapioca Starch, Coco-Caprylate/Caprate, Octyldodecanol, Silica, Hydrogenated Styrene/Isoprene Copolymer, Triacontanyl PVP, Helianthus Annuus (Sunflower) Seed Wax, Tribehenin, Disteardimonium Hectorite, Zea Mays (Corn) Starch, Shorea Robusta Resin, Rhus Verniciflua Peel Wax, Aloe Barbadensis Leaf Juice, Agave Tequilana Leaf Extract, Cannabis Sativa Seed Extract, Tocopheryl Acetate, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, C10-18 Triglycerides, Glycerin, Niacinamide, Triolein, Glyceryl Dioleate, Maltose, Aqua/Water/Eau, Panthenol, Citric Acid, Sodium Hyaluronate, Sodium Benzoate, Benzoic Acid, Dehydroacetic Acid, Potassium Sorbate, Phenoxyethanol.