JVN knows a thing or two about building body confidence. Using a blend of thickening plant-based actives (rather than positive affirmations) to amp up fine or flat strands, Embody Volumizing Shampoo leaves you hair with feel-good fullness, bounce and shine.

Gentle enough for daily use, this kind-to-hair blend thoroughly cleanses away dirt and build up, without over-drying strands. Stimulating caffeine wakes up hair follicles, while aloe leaf juice hydrates and soothes to keep the scalp healthy, promote natural growth and reduce hair fall. JVN's patented (and sustainable!) sugarcane-derived hemi-squalane instantly improves hair health and strengthens for naturally bouncier, thicker-feeling tresses.

Apply to wet hair and gently massage into the scalp with your fingertips, adding more if needed to lather up the entire scalp. Rinse.

Hair and grooming stylist to the stars, and one of the most loved members of the Queer Eye Fab Five, Jonathan Van Ness knows a thing or two about making people feel good in their skin (and hair!). JVN combines Jonathan's hair expertise with sustainable ingredients and packaging, to create a truly transformative and inclusive hair care range that will have you saying 'Yaaaas'. Granting instant body confidence, Embody Volumizing Shampoo deeply cleanses while plumping up strands for swishable bounce and shine.

Water/Aqua/Eau, Aloe Barbadensis Leaf Juice, Sodium Methyl Cocoyl Taurate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Hydroxysultaine, Coco-Glucoside, Hydrogenated Farnesene*, Caffeine, Glycerin, Panthenol, Stearamidopropyl Dimethylamine Lactate, Glyceryl Oleate, Sorbitan Oleate Decylglucoside Crosspolymer, Sodium Gluconate, Sodium Levulinate, Sodium Chloride, Potassium Sorbate, Citric Acid, Fragrance/Parfum**.

*Sugarcane Derived Hemiqualane **Fragrance/Parfum: Ethyl Butyrate, Ethyl 2 Methyl Butyrate, 3-Hexenol, Citrus Aurantium Bergamia (Bergamot) Fruit Oil, cis-3-hexenyl methyl carbonate, 2,4-Dimethyl-3-Cyclohexene Carboxaldehyde, Linalool, 2-t-Butylcyclohexyl Acetate, Alpha-Damascone, Methylenedioxyphenyl Methylpropanal, Gamma-Decalactone, Methyldihydrojasmonate, Tetramethyl Acetyloctahydronaphthalenes, Pentadecalactone, Isopropyl Myristate, Fusanus Spicatus Wood Oil, Methoxytrimethylheptanol, Jasminum Officinale (Jasmine) Oil, Dimethyl Phenethyl Butyrate, Woody Cyclohexanone, cis-3-Hexenyl Butyrate, Edenolide, Heliotropine, Veloutone, Ribes Nigrum (Black Currant) Seed Oil, Amber Naphthofuran, Cedrol Methyl Ether, Sandal Cyclopropane, Cistus Ladaniferus Oil, Cedryl Acetate, Heptamethyl Decahydroindenofuran, Vetiveryl Acetate, Cedrus Atlantica Wood Oil, Beta-Damascenone, Galbanum Oxyacetate, Isoamyl Allylglycolate, cis-Galbanum Oxathiane.