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  • ICONIC London Triple Threat Mascara - Black 9ml
  • ICONIC London Triple Threat Mascara - Black 9ml
  • ICONIC London Triple Threat Mascara - Black 9ml
  • ICONIC London Triple Threat Mascara - Black 9ml
  • ICONIC London Triple Threat Mascara - Black 9ml
  • ICONIC London Triple Threat Mascara - Black 9ml
  • ICONIC London Triple Threat Mascara - Black 9ml
  • ICONIC London Triple Threat Mascara - Black 9ml

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So you want a sumptuous wash of colour on the lids in just one swoosh? Say ‘hello’ to ICONIC London’s new Liquid Matte Eyeshadow: six pigmented shades delivered via a velvety soft cream formula that dries down to a last-all-day matte finish.

Simple and speedy to use, these lightweight liquid shadows are infused with nourishing vitamin E to help create smooth, seamless colour payoff. With each shadow designed to be worn alone, blended together or used as a base to intensify the rest of your powder shadows, the only question left is which shade to choose from. ‘Rich Soul’ is a deep, merlot red; ‘Rise’ is an earthy brown; ‘Wild Heart’ is a warm terracotta; ‘Captivate’ is a smokey brown; Aura is a soft-focus tan; and ‘Free Spirit’, a playful, peachy-pink.

1)    Use alone to create a seamless, soft-focus wash of colour.

2)    Using the Liquid Matte Eyeshadow as an eyeliner along the lash line.

3)    Use as a base for your other eyeshadow products to help improve the longevity and colour payoff.

Founded by trained make up artist Jade Elliott, ICONIC London offers trend-led, celebrity-approved (it’s graced the face of Kim KW, for one) products and application tools that challenge tradition. First earning our affection with their ingenious mists and highlighters, they've since ventured into the realm of blushes, bronzers, brow products — and now liquid shadows. Fool-proof and with instant impact, the Liquid Matte Eyeshadows come in six rich shades; wear alone for a wash of colour on the lids, or layer them up for a crease-free ‘wow’-heavy look. 

‘Rich Soul’ 

Isododecane, Trimethylsiloxysilicate, C9-12 Alkane, Kaolin, Silica, Hydrogenated Polycyclopentadiene, Bis-diglyceryl Polyacyladipate-2, Ethylene/Propylene/Styrene Copolymer, Dicalcium Phosphate, Disteardimonium Hectorite, Butylene/Ethylene/Styrene Copolymer, Coco- Caprylate/Caprate, Propylene Carbonate, Lecithin, Pentaerythrityl Tetra-di-tbutyl Hydroxyhydrocinnamate, Tocopherol, Ascorbyl Palmitate, Citric Acid. May Contain (+/-): Ci 77491 (Iron Oxides), Ci 77891 (Titanium Dioxide), Ci 77007 (Ultramarines), Ci 77492 (Iron Oxides), Ci 77499 (Iron Oxides). 

‘Rise’  

Isododecane, Trimethylsiloxysilicate, C9-12 Alkane, Kaolin, Silica, Hydrogenated Polycyclopentadiene, Bis-diglyceryl Polyacyladipate-2, Ethylene/Propylene/Styrene Copolymer, Dicalcium Phosphate, Disteardimonium Hectorite, Butylene/Ethylene/Styrene Copolymer, Coco- Caprylate/Caprate, Propylene Carbonate, Lecithin, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Tocopherol, Ascorbyl Palmitate, Citric Acid. May Contain (+/-): Ci 77491 (Iron Oxides), Ci 77891 (Titanium Dioxide), Ci 77492 (Iron Oxides), Ci 77499 (Iron Oxides). 

‘Wild Heart’ 

Isododecane, Trimethylsiloxysilicate, C9-12 Alkane, Kaolin, Silica, Hydrogenated Polycyclopentadiene, Bis-diglyceryl Polyacyladipate-2, Ethylene/Propylene/Styrene Copolymer, Disteardimonium Hectorite, Butylene/Ethylene/Styrene Copolymer, Coco-caprylate/Caprate, Propylene Carbonate, Dicalcium Phosphate, Lecithin, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Tocopherol, Ascorbyl Palmitate, Citric Acid. May Contain (+/-): Ci 77891 (Titanium Dioxide), Ci 77491 (Iron Oxides), Ci 77492 (Iron Oxides), Ci 77499 (Iron Oxides). 

‘Captivate’ 

Isododecane, Trimethylsiloxysilicate, C9-12 Alkane, Kaolin, Silica, Hydrogenated Polycyclopentadiene, Bis-diglyceryl Polyacyladipate-2, Ethylene/Propylene/Styrene Copolymer, Disteardimonium Hectorite, Butylene/Ethylene/Styrene Copolymer, Coco-caprylate/Caprate, Propylene Carbonate, Dicalcium Phosphate, Lecithin, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Tocopherol, Ascorbyl Palmitate, Citric Acid. May Contain (+/-): Ci 77891 (Titanium Dioxide), Ci 77491 (Iron Oxides), Ci 77492 (Iron Oxides), Ci 77499 (Iron Oxides). 

‘Aura’  

Isododecane, Trimethylsiloxysilicate, C9-12 Alkane, Kaolin, Silica, Hydrogenated Polycyclopentadiene, Bis-diglyceryl Polyacyladipate-2, Ethylene/Propylene/Styrene Copolymer, Disteardimonium Hectorite, Butylene/Ethylene/Styrene Copolymer, Coco-caprylate/Caprate, Propylene Carbonate, Dicalcium Phosphate, Lecithin, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Tocopherol, Ascorbyl Palmitate, Citric Acid. May Contain (+/-): Ci 77891 (Titanium Dioxide), Ci 77491 (Iron Oxides), Ci 77492 (Iron Oxides), Ci 77499 (Iron Oxides). 

‘Free-Spirit' 

Isododecane, Trimethylsiloxysilicate, C9-12 Alkane, Kaolin, Silica, Hydrogenated Polycyclopentadiene, Bis-diglyceryl Polyacyladipate-2, Ethylene/Propylene/Styrene Copolymer, Dicalcium Phosphate, Disteardimonium Hectorite, Butylene/Ethylene/Styrene Copolymer, Coco- Caprylate/Caprate, Propylene Carbonate, Lecithin, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Tocopherol, Ascorbyl Palmitate, Citric Acid. May Contain (+/-): Ci 77491 (Iron Oxides), Ci 77891 (Titanium Dioxide), Ci 77492 (Iron Oxides), Ci 77499 (Iron Oxides). 

Brand

ICONIC London

Volume

9ml
Explore ICONIC London range

ICONIC London Triple Threat Mascara - Black 9ml

Cruelty FreeVegan
Earn 44 Status Points
21.90€

Quantity

In stock

Enjoy Double Status Points on Make Up for a limited time only. Points will be awarded to your account once your order dispatches. Valid until 11am Fri 8 December 2023.

So you want a sumptuous wash of colour on the lids in just one swoosh? Say ‘hello’ to ICONIC London’s new Liquid Matte Eyeshadow: six pigmented shades delivered via a velvety soft cream formula that dries down to a last-all-day matte finish.

Simple and speedy to use, these lightweight liquid shadows are infused with nourishing vitamin E to help create smooth, seamless colour payoff. With each shadow designed to be worn alone, blended together or used as a base to intensify the rest of your powder shadows, the only question left is which shade to choose from. ‘Rich Soul’ is a deep, merlot red; ‘Rise’ is an earthy brown; ‘Wild Heart’ is a warm terracotta; ‘Captivate’ is a smokey brown; Aura is a soft-focus tan; and ‘Free Spirit’, a playful, peachy-pink.

1)    Use alone to create a seamless, soft-focus wash of colour.

2)    Using the Liquid Matte Eyeshadow as an eyeliner along the lash line.

3)    Use as a base for your other eyeshadow products to help improve the longevity and colour payoff.

Founded by trained make up artist Jade Elliott, ICONIC London offers trend-led, celebrity-approved (it’s graced the face of Kim KW, for one) products and application tools that challenge tradition. First earning our affection with their ingenious mists and highlighters, they've since ventured into the realm of blushes, bronzers, brow products — and now liquid shadows. Fool-proof and with instant impact, the Liquid Matte Eyeshadows come in six rich shades; wear alone for a wash of colour on the lids, or layer them up for a crease-free ‘wow’-heavy look. 

‘Rich Soul’ 

Isododecane, Trimethylsiloxysilicate, C9-12 Alkane, Kaolin, Silica, Hydrogenated Polycyclopentadiene, Bis-diglyceryl Polyacyladipate-2, Ethylene/Propylene/Styrene Copolymer, Dicalcium Phosphate, Disteardimonium Hectorite, Butylene/Ethylene/Styrene Copolymer, Coco- Caprylate/Caprate, Propylene Carbonate, Lecithin, Pentaerythrityl Tetra-di-tbutyl Hydroxyhydrocinnamate, Tocopherol, Ascorbyl Palmitate, Citric Acid. May Contain (+/-): Ci 77491 (Iron Oxides), Ci 77891 (Titanium Dioxide), Ci 77007 (Ultramarines), Ci 77492 (Iron Oxides), Ci 77499 (Iron Oxides). 

‘Rise’  

Isododecane, Trimethylsiloxysilicate, C9-12 Alkane, Kaolin, Silica, Hydrogenated Polycyclopentadiene, Bis-diglyceryl Polyacyladipate-2, Ethylene/Propylene/Styrene Copolymer, Dicalcium Phosphate, Disteardimonium Hectorite, Butylene/Ethylene/Styrene Copolymer, Coco- Caprylate/Caprate, Propylene Carbonate, Lecithin, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Tocopherol, Ascorbyl Palmitate, Citric Acid. May Contain (+/-): Ci 77491 (Iron Oxides), Ci 77891 (Titanium Dioxide), Ci 77492 (Iron Oxides), Ci 77499 (Iron Oxides). 

‘Wild Heart’ 

Isododecane, Trimethylsiloxysilicate, C9-12 Alkane, Kaolin, Silica, Hydrogenated Polycyclopentadiene, Bis-diglyceryl Polyacyladipate-2, Ethylene/Propylene/Styrene Copolymer, Disteardimonium Hectorite, Butylene/Ethylene/Styrene Copolymer, Coco-caprylate/Caprate, Propylene Carbonate, Dicalcium Phosphate, Lecithin, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Tocopherol, Ascorbyl Palmitate, Citric Acid. May Contain (+/-): Ci 77891 (Titanium Dioxide), Ci 77491 (Iron Oxides), Ci 77492 (Iron Oxides), Ci 77499 (Iron Oxides). 

‘Captivate’ 

Isododecane, Trimethylsiloxysilicate, C9-12 Alkane, Kaolin, Silica, Hydrogenated Polycyclopentadiene, Bis-diglyceryl Polyacyladipate-2, Ethylene/Propylene/Styrene Copolymer, Disteardimonium Hectorite, Butylene/Ethylene/Styrene Copolymer, Coco-caprylate/Caprate, Propylene Carbonate, Dicalcium Phosphate, Lecithin, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Tocopherol, Ascorbyl Palmitate, Citric Acid. May Contain (+/-): Ci 77891 (Titanium Dioxide), Ci 77491 (Iron Oxides), Ci 77492 (Iron Oxides), Ci 77499 (Iron Oxides). 

‘Aura’  

Isododecane, Trimethylsiloxysilicate, C9-12 Alkane, Kaolin, Silica, Hydrogenated Polycyclopentadiene, Bis-diglyceryl Polyacyladipate-2, Ethylene/Propylene/Styrene Copolymer, Disteardimonium Hectorite, Butylene/Ethylene/Styrene Copolymer, Coco-caprylate/Caprate, Propylene Carbonate, Dicalcium Phosphate, Lecithin, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Tocopherol, Ascorbyl Palmitate, Citric Acid. May Contain (+/-): Ci 77891 (Titanium Dioxide), Ci 77491 (Iron Oxides), Ci 77492 (Iron Oxides), Ci 77499 (Iron Oxides). 

‘Free-Spirit' 

Isododecane, Trimethylsiloxysilicate, C9-12 Alkane, Kaolin, Silica, Hydrogenated Polycyclopentadiene, Bis-diglyceryl Polyacyladipate-2, Ethylene/Propylene/Styrene Copolymer, Dicalcium Phosphate, Disteardimonium Hectorite, Butylene/Ethylene/Styrene Copolymer, Coco- Caprylate/Caprate, Propylene Carbonate, Lecithin, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Tocopherol, Ascorbyl Palmitate, Citric Acid. May Contain (+/-): Ci 77491 (Iron Oxides), Ci 77891 (Titanium Dioxide), Ci 77492 (Iron Oxides), Ci 77499 (Iron Oxides). 

Brand

ICONIC London

Volume

9ml

Customer Reviews

3.17 Stars

6 reviews

5

4

3

2

1

5 out of 5 stars. 3 reviews4 out of 5 stars. 0 reviews3 out of 5 stars. 0 reviews2 out of 5 stars. 1 review1 out of 5 stars. 2 reviews

Top Customer Reviews

Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are independent and do not represent the views of The Hut Group.

Disappointed
Had high expectations after some YouTuber recommended it but now I have huge regret. It doesn’t lengthen at all. Just clumps and doesn’t last. It’s mostly gone in a couple hours compared to the mascaras I’ve used previously. Won’t be buying again
by Lauren
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Meh
My eyelashes: naturally quite nice - long and fluffy.The formula: it crumbles.The wand: with the actual mascara it works terribly, does not separate at all or give some volume. But once you wash it and use it with no product on it (for additional separation) - it's good.
by Mali
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ICONIC LONDON TRIPLE THREAT MASCARA
It's a tubing mascara at least from what I can tell from my experience, meaning it cleans of with warm enough water. Did not get any irritation in my fairly sensitive eyes.Gives you defined and longer eyelashes, does not smudge over the day (oily skin) and when layering does not clumb (at least for me it didn't). I have tricky naturally curling eyelashes with some/semi volume, and with this mascara I was able to build up and get the look for day/night time, so really like this one :)
by Anu
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