It's time to give your look a glittering glow-up thanks to ICONIC London's Glaze Crayon, designed to create an ultra-glamourous, can't-keep-your-eyes-off look.

The innovative, dual-ended eye crayon transforms your lids with a swipe of super-fine, pearly pigment. Offering a wet-look glaze, its 2-in-1 formula houses a liquid glitter on one end, and a heavenly-rich eyeshadow crayon on the other. Gone are the days of cleaning up pesky fallout and touching up your make up, this goes on and stays on exactly where you put it. Available in an array of shades from the deep midnight blue of ‘After Hours' to the glistening gold of ‘Goddess' and pretty-in-pink ‘Wildflower'... your only problem will be stopping yourself from completing your collection with every enthralling hue.

Apply the crayon first, directly to the lid, then smudge along and slightly above the crease with a small blending brush or fingertip. Smooth a small amount of the glitter gel over the lid and gently pat fingertip along the crease to diffuse the glitter for a glazed effect. Repeat glitter layers for desired impact. Each end can also be worn alone.

Offering trend-led, celebrity-approved (it has graced the face of Kim KW, for one) products and application tools that challenge tradition (just check out their foundation brush), ICONIC London was founded by trained make up artist Jade Elliott. For mesmerising, glistening eyes that will turn heads everywhere you go, prepare to adorn your eyes with the Glaze Crayon… a dual-ended formula that leaves a gorgeous glam finish in its wake.

Onyx (dark silver):

Glitter Ingredients: Aqua (Water), Aluminum Calcium Sodium Borosilicate, Glycerin, Calcium Sodium Borosilicate, Pvp, Alumina, Pentylene Glycol, 1,2-Hexanediol, Hydroxyacetophenone, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Phenoxyethanol, Sodium Hydroxide, Tin Oxide, Tetrasodium Edta, Silica, Ci 77499 (Iron Oxides), Ci 77891 (Titanium Dioxide), Ci 77491 (Iron Oxides).

Crayons Ingredients: Dimethicone, Trimethylsiloxysilicate, Synthetic Fluorphlogopite, Polyethylene, Mica, Synthetic Wax, Lauroyl Lysine, Octyldodecanol, Hydrogenated Sunflower Seed Oil, Synthetic Beeswax, Disteardimonium Hectorite, Tin Oxide, Propylene Carbonate, Caprylic/Capric Triglyceride, Theobroma Cacao Extract (Theobroma Cacao (Cocoa) Extract), Tocopherol, Ci 77499 (Iron Oxides), Ci 77891 (Titanium Dioxide), Ci 77491 (Iron Oxides).

Nectar (Rose Gold):

Glitter Ingredients: Aqua (Water), Calcium Sodium Borosilicate, Glycerin, Pvp, Pentylene Glycol, 1,2-Hexanediol, Alumina, Hydroxyacetophenone, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Silica, Phenoxyethanol, Sodium Hydroxide, Tetrasodium Edta, Tin Oxide, Ci 77891 (Titanium Dioxide), Ci 77491 (Iron Oxides).

Crayons Ingredients: Dimethicone, Trimethylsiloxysilicate, Synthetic Fluorphlogopite, Polyethylene, Synthetic Wax, Lauroyl Lysine, Octyldodecanol, Hydrogenated Sunflower Seed Oil, Synthetic Beeswax, Disteardimonium Hectorite, Tin Oxide, Propylene Carbonate, Caprylic/Capric Triglyceride, Theobroma Cacao Extract (Theobroma Cacao (Cocoa) Extract), Tocopherol, Ci 77891 (Titanium Dioxide), Ci 77491 (Iron Oxides).

Quartz (Pink):

Glitter Ingredients: Aqua (Water), Calcium Sodium Borosilicate, Glycerin, Pvp, Pentylene Glycol, 1,2-Hexanediol, Hydroxyacetophenone, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Phenoxyethanol, Sodium Hydroxide, Silica, Tetrasodium Edta, Tin Oxide, Ci 77891 (Titanium Dioxide), Ci 77491 (Iron Oxides).

Crayons Ingredients: Dimethicone, Synthetic Fluorphlogopite, Trimethylsiloxysilicate, Polyethylene, Synthetic Wax, Lauroyl Lysine, Octyldodecanol, Hydrogenated Sunflower Seed Oil, Synthetic Beeswax, Disteardimonium Hectorite, Tin Oxide, Propylene Carbonate, Caprylic/Capric Triglyceride, Theobroma Cacao Extract (Theobroma Cacao (Cocoa) Extract), Tocopherol, Ci 77891 (Titanium Dioxide), Ci 77491 (Iron Oxides).

Champagne:

Glitter Ingredients: Aqua (Water), Calcium Sodium Borosilicate, Glycerin, Calcium Aluminum Borosilicate, Pvp, Pentylene Glycol, Silica, 1,2-Hexanediol, Hydroxyacetophenone, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Phenoxyethanol, Sodium Hydroxide, Tetrasodium Edta, Tin Oxide, Ci 77891 (Titanium Dioxide), Ci 77492 (Iron Oxides), Ci 77491 (Iron Oxides).

Crayons Ingredients: Dimethicone, Trimethylsiloxysilicate, Mica, Polyethylene, Synthetic Fluorphlogopite, Synthetic Wax, Lauroyl Lysine, Octyldodecanol, Hydrogenated Sunflower Seed Oil, Synthetic Beeswax, Disteardimonium Hectorite, Propylene Carbonate, Silica, Caprylic/Capric Triglyceride, Tin Oxide, Theobroma Cacao Extract (Theobroma Cacao (Cocoa) Extract), Tocopherol, Ci 77891 (Titanium Dioxide), Ci 77491 (Iron Oxides), Ci 77492 (Iron Oxides), Ci 77499 (Iron Oxides).

Lava (Copper):

Glitter Ingredients: Aqua (Water), Calcium Sodium Borosilicate, Glycerin, Pvp, Pentylene Glycol, 1,2-Hexanediol, Hydroxyacetophenone, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Phenoxyethanol, Sodium Hydroxide, Tetrasodium Edta, Tin Oxide, Ci 77491 (Iron Oxides), Ci 77891 (Titanium Dioxide).

Crayons Ingredients: Dimethicone, Trimethylsiloxysilicate, Mica, Polyethylene, Synthetic Wax, Synthetic Fluorphlogopite, Lauroyl Lysine, Octyldodecanol, Hydrogenated Sunflower Seed Oil, Synthetic Beeswax, Disteardimonium Hectorite, Propylene Carbonate, Caprylic/Capric Triglyceride, Theobroma Cacao Extract (Theobroma Cacao (Cocoa) Extract), Tin Oxide, Tocopherol, Ci 77499 (Iron Oxides), Ci 77491 (Iron Oxides), Ci 77891 (Titanium Dioxide), Ci 77492 (Iron Oxides).

Goldmine (Gold):

Glitter Ingredients: Aqua (Water), Calcium Sodium Borosilicate, Glycerin, Pvp, Pentylene Glycol, Silica, 1,2-Hexanediol, Hydroxyacetophenone, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Phenoxyethanol, Sodium Hydroxide, Tetrasodium Edta, Tin Oxide, Ci 77492 (Iron Oxides), Ci 77891 (Titanium Dioxide).

Crayons Ingredients: Dimethicone, Trimethylsiloxysilicate, Mica, Polyethylene, Synthetic Wax, Lauroyl Lysine, Octyldodecanol, Hydrogenated Sunflower Seed Oil, Synthetic Beeswax, Disteardimonium Hectorite, Propylene Carbonate, Silica, Caprylic/Capric Triglyceride, Theobroma Cacao Extract (Theobroma Cacao (Cocoa) Extract), Tocopherol, Ci 77499 (Iron Oxides), Ci 77891 (Titanium Dioxide), Ci 77491 (Iron Oxides).

Volcanic (Bronze):

Glitter Ingredients: Aqua (Water), Calcium Sodium Borosilicate, Glycerin, Pvp, Pentylene Glycol, Alumina, 1,2-Hexanediol, Hydroxyacetophenone, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Phenoxyethanol, Sodium Hydroxide, Tetrasodium Edta, Tin Oxide, Silica, Ci 77891 (Titanium Dioxide), Ci 77499 (Iron Oxides), Ci 77491 (Iron Oxides).

Crayons Ingredients: Dimethicone, Trimethylsiloxysilicate, Synthetic Fluorphlogopite, Polyethylene, Mica, Synthetic Wax, Lauroyl Lysine, Octyldodecanol, Hydrogenated Sunflower Seed Oil, Synthetic Beeswax, Disteardimonium Hectorite, Propylene Carbonate, Tin Oxide, Caprylic/Capric Triglyceride, Theobroma Cacao Extract (Theobroma Cacao (Cocoa) Extract), Tocopherol, Ci 77491 (Iron Oxides), Ci 77891 (Titanium Dioxide), Ci 77491 (Iron Oxides), Ci 77492 (Iron Oxides).