Joining the heralded Enrich and Elevate Mascara — the secret to lifted, volumised and curled lashes, don’t you know? — comes the Enrich and Elevate Eyeliner.

This double ended liquid liner is here to make your cat eyes, graphic looks and dramatic flicks that little bit easier, with a fine tip on one end — perfect for detailing — and a classic tip on the other. The real star here though is the hardworking formula. For intense colour payoff, ICONIC use carbon black pigment, infused with ‘Film Former’ polymers that ensure your liner stays smooth and long-lasting, with no cracking or flaking throughout the day. And lastly, the formula is filled with Symlash Technology, derived from microalgae to nourish lashes, improving lash thickness and density over time.

For newbies (or thicker, more impactful looks) use the Classic Tip to draw along your upper lash line, angling the brush up towards your eyebrow tail for a lifted, feline finish.

If you’re a pro at precision, the Fine Tip is ideal for getting that ultra-HD precision, expertly tracing your lashes and creating a winged liner that’s so sharp it could kill.

Having graced the faces of Hollywood’s biggest stars (J.Lo, Ariana Grande and Queen of Pop – Beyoncé!), ICONIC London is famous for glow-giving formulas. Trend-led and cruelty-free, their pigmented eyeshadow palettes, complexion heroes and gleaming highlighters will earn your love too. From everyday glam to fierce night-out looks, meet your new “glow-to” make up brand.

Aqua (Water, Eau), Ammonium Acrylates Copolymer, Styrene/ Acrylates/Ammonium Methacrylate Copolymer, Methylpropanediol, Phenoxyethanol, Caprylyl Glycol, Phenylpropanol, Simethicone, Ppg-26-Buteth-26, Peg-40 Hydrogenated Castor Oil, Pentylene Glycol, Butylene Glycol, Sodium Laureth-12 Sulfate, C11-15 Pareth-7, Plankton Extract, Potassium Sorbate, Tetrasodium Edta, Ci 77266 (Black 2) (Nano).

For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.