Instantly moisturise and plump dehydrated curls - which are often dry because natural oils from the scalp struggle to flow down the bends and twists of strands - with the FLO-ETRY Vital Natural Serum from Colour Wow.

Starring the brand's proprietary Profaxil-18 Complex (which breaks up large oil particles making them easier to disperse), the FLO-ETRY Vital Natural Serum spreads rich jojoba (and pequi and coconut) oil throughout hair strands from lengths to ends. What's more, the formula is made using Naked Technology, leaving hair feeling - and looking - lightweight and non-greasy, but still super-hydrated and juicy.

Apply to wet hair. Working section by section, use fingers or a comb to distribute evenly, throughout lengths.

A problem-solving selection of hair care heroes, Color Wow is always at the cutting-edge of innovation - identifying issues and resolving them with simple yet inventive products. All of this has earned the brand a 25-year reputation as one of the industry's leaders, which is why we're next- level excited to try Colour Wow's latest arrival: the FLO-ETRY Vital Natural Serum, designed to nourish curly hair.

Aqua/Water, Behentrimonium Methosulfate, Cetearyl Alcohol, Cocos Nucifera (Coconut) Oil, PEG-40/PPG-8 Methylaminopropyl/Hydroxypropyl Dimethicone Copolymer, Glycerin, Polyquaternium-37, Dipropylene Glycol, Simmondsia Chinensis (Jojoba) Seed Oil, Phenoxyethanol, Propylene Glycol Dicaprylate/Dicaprate, C10-40, Isoalkylamidopropylethyldimonium Ethosulfate, Caprylyl Glycol, Caryocar Brasiliense Fruit Oil, Ceteareth-20, PPG-26-Buteth-26, PEG-40 Hydrogenated Castor Oil, PPG-1 Trideceth-6, Hydrolyzed Rice Protein, Fragrance/Parfum, Quaternium-33, Benzyl Alcohol, Tocopherol, Potassium Sorbate, Sodium Benzoate.

For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.